National Mail Order Association
Direct marketing information for business
NMOA Network Newsletter for
November 5, 2009
B o o k
R e p o r t
Inside Direct Mail:
How Can Inside
Direct Mail Help You?
If you’re selling (or interested
in selling) your product or service by mail, you should be reading Inside Direct Mail.
Each issue provides how-to tips for
generating maximum response to your direct
mail efforts—to not only help you get more
customers, but to keep the ones you have and
boost your profit.
The articles in
Inside Direct Mail
cover all market sectors--from nonprofit to publishing, financial services, retail
(including catalogs), telecommunications,
business-to-business, insurance and travel.
If you’re mailing it, we cover it.
Every month, Inside Direct Mail
gives subscribers the true insider’s picture
of what’s powerful and unprecedented in direct mail.
Read more about
Inside Direct Mail
F e a t u r e d
P r o d u c t
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D i r e c t
M a r k e t i n g A d v i c e
Social Media Marketing (SMM) Success!
Take your publicity to new levels of success by
combining your SMM efforts with your traditional
PR avenues. Create a publicity campaign that
gets you noticed by prospects, clients, and key
decision makers. The sooner you put SMM to work
for you, the more profitable your business will
Read more about Keys to Social Media Marketing Success
Analytics can help with identifying the best
product mix for a mail order company and with predicting the necessary stock levels of different
categories. This helps in creating a relevant brand and reducing the costs of over stocking
particular items. Mail order companies employ
smart people in both product selection and
marketing, but analytics is needed to be used as a tool
by these individuals - complex mathematical
skills are no longer required for marketers and
designers alike can to get simple to understand
trends and profiles without resorting to mile
high stacks of software manuals or dusty old
Read more about Mail
P r o d u c