National Mail Order Association
Direct marketing information for business

NMOA Network Newsletter
June 25, 2009

New Products Bookstore NMOA Advertising Previous News

B o o k   R e p o r t

Response Rate Trends Report
SAVE $100.00 ONE WEEK Only!!! Sale price effective through Friday, July 3, 2009. Use COUPON CODE: 445613.

This best seller is your source to the most important questions in direct marketing! Compare response rate benchmarks relevant to your specific campaigns and your specific industry. It will help you develop comprehensive, results-oriented campaigns, improve your overall marketing performance, and increase your sales, leads, traffic, and fundraising. Find out how your campaign response stacks up for five media applications, including: direct mail, catalog, inserts, telephone, and email.

What's New?

For the first time ever, this edition includes new metrics on SMS, mobile, email, Web 2.0, and paid search. Content on attitudes towards New Media, including: social networking, podcasts, blogs, RSS feeds, wikis, online video, and much more. Easy-to-read email data, grouped by: open rates, click-through rates, conversion rates, and bounce-back rates. Plus, you will be able to examine the average direct marketing budget allocations by channel, as well as by budget allocation changes.

Read more about this special offer.

Note: The Response Rate Trends Report comes to you in electronic format. You will receive an email link to download the report within 24 hours of ordering. Orders placed after 12:00 p.m. (CT) will be fulfilled the next business day.

F e a t u r e d   P r o d u c t
Wholesale Only: This product is available only to resellers.

Dehumidifying Egg
The Dehumidifying Egg helps remove excess moisture and dampness from the air. By reducing mold, mildew, and other musty odors from your nursery, you can rest assured that the health of your children is always looked after. Also ideal for bathrooms, laundries, closets, and more, the Dry Egg is great for keeping linen fresh, bedrooms free of allergens, and bathrooms free of mold. Best of all, no electricity or refills are required!

No need for refills. To refresh the egg, simply place it in the microwave!  Reduces allergens that can contribute to asthma and other respiratory problems  Moisture indicators turn pink when egg is full and are blue when dry. Read more...

D i r e c t   M a r k e t i n g   A d v i c e

Use Negative Words for Positive Pay-Per-Click Campaign
by Heather Lutze
When running any type of online pay-per-click (PPC) ad campaign, most business professionals spend a lot of time planning their keywords. They know what phrases customers use to find them and they make sure their site is findable with those specific search terms. Unfortunately, these same keyword-savvy business people often miss one important element of pay-per-click keywords: defining negative keywords. In other words, they fail to spell out how they do not want customers to find them. Read more...
Is Email Marketing Next for Extinction?
by Per Löfgren
Web 2.0 could change business communications forever! The most frequent criticism I’ve heard about the Apple iPhone is that it "doesn’t handle email too well," as least not when compared to a Blackberry. When you look at the iPhone home screen you get an idea why. Email is there, of course, but so is YouTube and SMS, and usually the free applications for Facebook and MySpace Mobile. Why would Apple apparently place so little emphasis on email? The answer is simple. Read more...

P r o d u c t s

Leather & Vinyl Repair Kit
Instant Color Touch-Up

Gasoline Fuel Saver
Gasoline Independence System
ZAPP Chewing Gum
100% sugar-free and 100% aspartame-free

National Mail Order Association
2807 Polk Street NE, Minneapolis, MN 55418
Phone: 612-788-1673

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