B o o k
R e p o r t
Mailing What! Archive
World's biggest online resource of direct mail
The Who's Mailing What! Direct Mail Archive
is a massive library of direct mail data and
packages. Now online in a searchable database
with direct mail package details and scanned
images, the Who's Mailing What! Archive
lets you see the mailing packages other
companies have mailed in order to learn from
their tests and direct mail controls! More
direct mail intelligence ... easy search
capabilities ... thousands of scanned images
... all at your fingertips!
F e a t u r e d
P r o d u c t
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D i r e c t
M a r k e t i n g A d v i c e
"To-Do's" To Get More Response From Your DM
by Ray Jutkins
Since the bottom line is response, here are 13
Platinum "To Do's" to get more response from
your next direct marketing effort. From your
direct mail BRCard, application form, faxback
sheet, coupon in mail or a newspaper or
magazine, off your website, no matter the media,
no matter the device: 13 things "to do."
After you read this
article, check out the Who's Mailing What!
Archive above to see what other companies
are doing to boost their sales!
Use Your Direct
Mail Efforts to Direct Sales To Your Landing
No longer is it in vogue to direct a prospective
customer directly to your website to get lost in
all the different services you offer trying to
navigate to find the answer to what you are
specifically promoting to them. To help you
understand the key elements you need on your
landing page, please read
what every landing page should have...
P r o d u c