National Mail Order Association
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Weekly Network Newsletter for
April 28, 2009

New Products Bookstore NMOA Advertising Previous News

B o o k   R e p o r t

Response Rate Trends Report
Here's the data you need to benchmark your next marketing campaign!

Get the answers to important questions in direct marketing! Compare response rate benchmarks relevant to your specific campaigns and your specific industry. This 2009 edition includes brand new metrics on SMS, mobile, email, Web 2.0, and paid search.

This new guide will help you develop comprehensive, results-oriented campaigns, improve your overall marketing performance, and increase your sales, leads, traffic, and fundraising.

F e a t u r e d   P r o d u c t

   S w i g g i e s

are water bottles that are contoured and attach to your wrist for hands-free hydration. As many know, hyperthermia is one of the most common serious problems faced by exercisers.

The American College of Sports Medicine recommends drinking 8 to 10 ounces of water before a workout, 8 ounces during a workout, and up to 16 ounces after a workout. Swiggies was developed for runners, but can also be used by bikers, skaters, walkers, aerobics, and others.

Each cleverly designed Swiggie holds 5.5 ounces of water or sports drink. The kids version holds 8. It is strapped onto the wrist and has a pull top. It eliminates the need to carry water bottles, which can be cumbersome to carry and break your stride when you have to stop to take a drink. Both Swiggies supply you with the necessary 11 ounces (8 ounces for kids ) of liquid to complete your workout without the risk of dehydration.

Swiggies are BPA free and FDA food grade approved. They are also "green" with a recycle number of 2. Each Swiggie weighs a half pound, which is the perfect weight for running without putting stress on your joints. When they are filled with cold water, Swiggies cool your wrists and keep you from overheating. Swiggies makes a unique gift for any fitness minded person.

Looking for both distributors and resellers.

Julie Austin
President of HydroSport

D i r e c t   M a r k e t i n g   A d v i c e

Overcoming the Fear Factor: The Key to Your Business Development Strategy
By Dirk Gorman


Like none other in the last 70 years, this is a time when fear can easily grip your business decisions and make a bad situation worse. Dirk Gorman is an expert in building successful sales organizations. In this piece, he shows you how to reverse fear, rebuild confidence, and move your business forward.

Read Overcoming the Fear Factor

Does Your Company's Planning Have Strategic Intelligence?
By Ron Price
No company or organization, large or small, operates in a vacuum. Every company must make a continuous effort to understand its goals in relationship to the market place in which it hopes to be successful. Ron Price guides us through the basic elements of making your business more "intelligent."

Read Does Your Company's Planning Have Strategic Intelligence?

P r o d u c t s

Palm Light
Fits in the palm, puts
light directly where you need it

America's No. 1 Gas Saver
Installs on PCV hose, gives
dramatic gas mileage increase

Signs with unique construction
and mounting system

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