National Mail Order Association
Direct marketing information for business
Weekly Network Newsletter for
April 28, 2009
B o o k
R e p o r t
Response Rate Trends Report
Here's the data you need to benchmark your
next marketing campaign!
Get the answers to
important questions in direct marketing!
Compare response rate benchmarks relevant to
your specific campaigns and your specific
industry. This 2009 edition includes brand new
metrics on SMS, mobile, email, Web 2.0, and
will help you develop comprehensive,
results-oriented campaigns, improve your
overall marketing performance, and increase
your sales, leads, traffic, and fundraising.
F e a t u r e d
P r o d u c t
S w i g g i e s
water bottles that are contoured and attach to your wrist for
hands-free hydration. As many know, hyperthermia is one of the most
common serious problems faced by exercisers.
The American College of
Sports Medicine recommends drinking 8 to 10 ounces of water before a
workout, 8 ounces during a workout, and up to 16 ounces after a
Swiggies was developed for runners, but can also be used by
bikers, skaters, walkers, aerobics, and others.
Each cleverly designed Swiggie holds 5.5 ounces of water or
sports drink. The kids version holds 8.
It is strapped onto the wrist
and has a pull top. It eliminates the need to carry water bottles,
which can be cumbersome to carry and break your stride when you have
to stop to take a drink.
Both Swiggies supply you with the necessary 11 ounces (8 ounces
for kids ) of liquid to complete your workout without the risk of
Swiggies are BPA free and FDA food grade approved. They are also
"green" with a recycle number of 2.
Each Swiggie weighs a half pound, which is the perfect weight for
running without putting stress on your joints. When they are filled
with cold water, Swiggies cool your wrists and keep you from
overheating. Swiggies makes a unique gift for any fitness minded
Looking for both distributors and resellers.
President of HydroSport
D i r e c t
M a r k e t i n g A d v i c e
the Fear Factor: The Key to Your Business
By Dirk Gorman
Like none other in the last 70 years, this is a
time when fear can easily grip your business
decisions and make a bad situation worse. Dirk
Gorman is an expert in building successful sales
organizations. In this piece, he shows you how
to reverse fear, rebuild confidence, and move
your business forward.
Read Overcoming the Fear Factor
Does Your Company's Planning Have Strategic
By Ron Price
No company or organization, large or
small, operates in a vacuum. Every company must make a continuous effort to
understand its goals in relationship to the market place in which it hopes
to be successful. Ron Price guides us through the basic elements of making
your business more "intelligent."
Does Your Company's Planning Have Strategic Intelligence?
P r o d u c