Why do people fail?
By Jim Straw
There has been much written, and said, about why
and how people succeed. The contention being that, in order to succeed, you
must learn, and then apply, the principles and techniques used by others who
have gained success.
But, knowing the principles and techniques used by others who have gained
success doesn't qualify a person to succeed. If it did, all of those who
have read and studied the various, and many, books, booklets, plans, and
programs on the subject of SUCCESS would, by virtue of their knowledge
thereof, be successful.
Statistically, 98% of the people in this country never reach a level of
anything more than sustained mediocrity; only 2% ever really achieve
success. - WHY?
The answer is simple. - They have never "qualified" for success, because
they refuse to "pay their dues."
These people (the 98%) are so wrapped-up in "protecting" and "maintaining"
the level of mediocrity they have achieved that they will not risk one iota
of what they have.
It's like the young boy who, at long last, got his first pair of really fine
Now, these shoes were exceptionally fine. So fine, in fact, that the boy
spent many hours wiping and shining them - while keeping them safe from
scuffs, neatly wrapped in paper, in their box under his bed.
A number of opportunities presented themselves for the boy to wear the
shoes, but he chose to safe-guard them and wore his older shoes instead.
After all, if he wore them, he would run the risk of scuffing them or
dulling their glittering shine.
When the day finally arrived, when the occasion was most important, the boy
learned, to his disappointment, that his feet had grown and the shoes no
longer fit him. (I gave that pair of shoes to a more needy neighbor - and,
from that day forward, I have never again been afraid to lose anything.)
Unfortunately, most people are like that boy. - They read all of the books,
booklets, plans, and programs about the principles and techniques used by
others to gain success. As the boy did with the shoes, they let the
opportunities to use what they have learned pass them by - or, they make a
half-hearted start, but never continue past their first small and futile
Why do they hold back? - Because they fear losing what little they have.
They "protect" their meager and mediocre position so well that they never
At retirement age, those people look back with pride at the fact that they
have ventured little and lost nothing. But, not unlike the boy and his
shoes, they learn, to their disappointment, that that which they protected
so well will not sustain them after their retirement and they are forced to
seek aid and assistance from their government, family and friends.
Those people have never "qualified" for anything better, because they have
never "paid their dues."
If you haven't, yet, gained success, look around you. What are you
protecting? If you lost it all tomorrow, would you really lose anything of
People fail, not because they cannot succeed, but because they are unwilling
to risk what they have. They "protect" their mediocrity until it is all they
The struggle to achieve success is not unlike any great battle in any war. –
The victorious army is always the one that gives-up the position it has won
in order to advance against a better, more advantageous position. Only the
losing army stands and defends a mediocre position.
A young Lieutenant once asked a wise General, "Why should we try so hard to
reach a position at the top of the hill? As we charge up the hill, our
enemies will surely take the positions behind us, and we will lose what we
have gained; even if we take the hill."
The General, a very wise man, replied, "Yes - but, it is much easier to
charge down-hill. When we have taken the higher position, we will charge
back down the hill and recover all that we have lost. Then, we will charge
down the other side of the hill."
The people who make up the 2% that achieve success are forever charging up
the hill - losing all behind them - and then charging back down the hill, on
both sides, to regain anything they may have lost and achieve even more
Not unlike the losing army, most people will never succeed, because it would
mean that they would have to give-up the mediocre position they have
protected for so long.
In order to succeed, you must first "lose" your mediocrity. - Success
doesn't happen any other way.
P.S. -- Where will YOU be this time next year??
About the Author:
Over the past 37 years, J.F. Straw has written well over 700 books,
booklets, manuals, reports, courses and articles about doing business -- all
based on his own personal, hands-on experience. His writings are "specific"
methods, techniques and approaches to doing business that anyone can use to
start or expand their business.
As a mailorder marketer...with over 700,000 customers worldwide ... Straw
has sold over four-hundred million dollars ($400,000,000) worth of products
and services by mail. Everything from Beauty Supplies to Heavy Equipment ...
Burglar Alarms to Sleeping Bags ... Fishing Lures to Women's Wigs ...
Automobiles to Wheelchairs ... Investment Opportunities to Seafood ...
Consulting Services to "How To" Courses.
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