Direct Marketing Article
The Power of Perseverance - identify and
obliterate the six obstacles to success!
By Don Hutson
Patrick House, a winner of the national "The Biggest Loser" television show,
lost 200 pounds in the midst of intense competition for the annual award. He
is a young man with enormous resolve. When asked, "What is the single most
important factor in reaching our goals?," without hesitation he said,
"Number one is perseverance. Too many people give up too quickly. Gym
membership sales in the month of January go through the roof, and the 'show
up factor' falls like a rock in February!"
Why do people give up so easily?
Let's start with your New Year's Resolutions. It is easy to get excited
about resolutions and the promises they afford on January 1st. Here's the
question; "Are you excited enough to get really serious about the process
and ultimately follow through to completion?" Studies prove that goals and
resolutions barely exist until you get them in writing. When they go to
document it begins to be real and viable!
You can see it, show it to others, or display it on your refrigerator as a
reminder. When you don't write goals down they are much like the wind - here
for the moment then gone forever. Here are six barriers that keep our goals
from becoming a reality. Let's consider them along with some solutions:
Lack of Clarity
The more detail you attach to a goal, the more likely you are to follow
through on it. Describe it with why's (for the purpose of...); when's
(completion points and interim progress dates), what's (including mention of
your current situation, and what the end game will look like). Don' t worry;
you can't overdo the detail!
Lack of Commitment
When you are serious enough to write goals down and share them with others,
it is your way of making a commitment to the process. Simultaneously you're
putting the universe on notice that this is your intent. Goethe said, "The
moment one definitely commits oneself, then Providence moves too."
Lack of Belief
Human behavior is the result of the human belief system. If you believe your
goal is doable, believe you have the right strategy, and believe in
yourself, you can't miss. It is the person filled with doubt who fails to
take the next step. This is no time to be timid. BE BOLD!
Lack of Passion
Vision without action is hallucination! Fire in the belly propels you toward
action and results. Step number one is having the courage to get started on
your clarified goals. Get fired up about getting started and go for it!
Seeing even a marginal amount of progress is all it takes to inspire you to
take the next step.
Lack of Congruence
Your goals need to be in sync not only with your belief system, but also
with your other goals, and your capabilities. If it is too outlandish or
unrealistic, the incongruence of it will short-circuit your belief in your
ability to get it done.
Lack of Focus
Writing down clarified goals is the beginning of an exciting process, if you
can keep your focus. Cavett Robert defined character as "the ability to
carry out a worthwhile plan long after the mood in which it was made has
left you". Can you vow to stay focused on the vision? The difference between
high performers and mediocre producers is a focused intensity accompanied by
Few people realize the power and potential that are derived from crafting
one's "Magnetic Compelling Purpose". During times of challenge like these,
people tend to gravitate either toward scarcity or abundance. The majority
who go toward scarcity are focused on problems and the negative aspects of
their existence. Those who go toward abundance are more focused on
possibilities and progress, and that prosperity consciousness is what
inspires many people to go for it! This is not about who your daddy is, or
where you went to school, or how old you are. Freedom to excel in America is
your individual birthright.
If you can articulate what you really want, put it in writing, fine-tune it,
and you are on your way. Serious resolutions and statements of purpose tend
to cause one to behave the way the person they hope to become behaves.
About the Author:
Don Hutson is the #1 Wall Street Journal and New York Times Best-Selling
co-author of "The One Minute Negotiator: Simple Steps to Reach Better
Agreements," a Hall of Fame speaker, and CEO of U. S. Learning based in
Memphis, TN. He is past president of the National Speakers Association and a
veteran of 6,000 presentations worldwide. He can be reached at 901-767-5700