Rise to the Top and Dominate your Marketplace
by Kristin Marquet
Make 2010 the Best Year with these Simple
Five years ago, did you see this economic recession coming? Perhaps, you did
to a lesser extent, but you didn’t really think it was going to be this bad,
right? With that said, companies have to gain leverage and position
themselves to their markets by becoming the number one choice to consumers
through cost effective marketing. However, with traditional advertising
costs going through the roof, companies need to find effective ways to
target their markets, specifically through online media outlets – public
relations, banner advertising, search engine optimization, blogging, and
Here some low cost ways of effective advertising:
1. Pay attention: Research and understand the goals, values, and
behaviors of your market. Once you have a thorough understanding of your
market, you will know how to deliver messages effectively.
2. Outside Help: If you decide to hire an agency to manage your
advertising, make sure you are the only account they are managing in your
market. If the company manages any competitors, look elsewhere.
3. Why are you special? Tell your market what your USP is and why you
are better than all the rest of your competition. A USP is the Unique
Selling Proposition, the one element that makes your business better than
everyone else’s business (superior customer service, late hours, 24 hour
customer service, best prices, or highest quality).
4. Pick Your Places Carefully: Use the right places to advertise
online. There is nothing worse then placing an advertisement in a hardware
e-magazine (that has little or no relevance to your market) when you are
trying to sell cosmetics, which should be placed in a fashion e-magazine.
5. Irresistible offer: You want to attract prospects and make them
contact you immediately. Offer a discount for first time buyers; offer an
introductory period, or a gift that has a high perceived value.
6. Diversify marketing efforts: Use online advertising, blogging,
social media marketing with branding and public relations to get the best
results. You should also determine where your marketing dollars are
generating the best return on investment to prevent careless spending.
About the Author:
Kristin is the President of Marquet Media LLC,
www.marquet-communications.com, a boutique firm that specializes in
online branding and public relations for the fashion, beauty, and accessory
industries. She also authored the book, “Her Little Ways: The Women’s
Inspirational Guide to Life” written exclusively for Beauties on the Go as
well as is a business columnist and has written for various print and online
publications such as Enterprising Woman magazine, Everyday Women, Small
Business CEO, Women on Business and
Kristin can be contacted via email at