Direct Marketing Article
Seven Secrets to Become an Overnight
By Denise Michaels
What do reality star Kim Kardashian, investor mogul Warren Buffett, and
super attorney Gloria Allred have in common (besides the fact all three are
swimming in money)?
They are all media darlings. When they want the world to know what they are
doing - people listen. When they have a new offering, or, they want you to
know about something they are doing, the headlines flash, the video cameras
roll and within hours everyone knows what they want us to know about them.
Wouldn't it be great having the ability to command headlines to tell people
about your business without the paparazzi or the need for rehab a year
Knowing how to build your platform of fans and customers is an essential
part of creating a business people will notice in 2012 and beyond. It's how
books become number one on the bestseller lists, how bloggers with a
business drive sales into hyperspace, or how products like the Missoni line
of designer fashions at Target are snapped up and sell out in a few hours.
Below are seven secrets to help you get noticed and be seen as influential
when you want to get the word out about your business.
• Your presence on social networking platforms like Facebook is essential.
Connect with movers and shakers you want to know you. You can add comments,
start a group of followers or develop a fan page. Don't know what to say?
Share what you're doing in a compelling way. There's only one degree of
separation with social networking. Post daily and build a fan base.
• Conduct business with integrity and honesty - not for a quick buck. In
this new era of citizen media, disgruntled customers can spin out of control
and destroy your reputation faster than you can say "Twitter." Trust is
critical to your success in the post Bernie Madoff environment. Take care of
customers and let them go online with a positive story about your business,
not a negative one.
• Get comfortable with media including radio, television, print and online
sources. Surprisingly radio is an unsung hero because you have an
opportunity to tell listeners how to connect with you. Print can be
powerful, too. Professional trade journals are usually crying out for fresh
articles for their eager readers. If you're uncomfortable with this strategy
remember that every day you own a business is like the biggest kick-butt
seminar you'll ever attend. Be willing to stretch.
• Use public speaking in front of groups as a way to position yourself as an
expert or an authority in your field. The minute you stand in front of a
room full of people you're automatically seen as an expert. Develop a sense
of humor or at least memorize a few jokes. People are more open to new ideas
right after a good chuckle. If speaking makes you uncomfortable consider
joining a Toastmasters group for practice and constructive support.
• Discover ways to keep your energy level or "chi" up. You can work 24/7 and
never get everything done. Learn to delegate things to others who are better
suited and love to do the tasks you don't have to do. Building up your
success only to crash and burn a year or two later is no fun. Plus, in 2012
you never know when someone has a camera and captures you being you.
• Use short videos (no more than five minutes) to share helpful tips and
ideas about your expertise and how you help customers. Or, tell people about
exciting events coming up in your business or life. Don't be afraid to share
your successes when they happen. Let your enthusiasm and passion for what
you love shine. Upload them to a platform like YouTube and share all over
• Share your story of success in a way that's emotionally compelling and
helps people relate to you and what you're all about. If you're a positive
person, generally you want to forget the tough times. But that's where your
ideal customer is at right now, in need of your product or service. There's
a way to craft your story so you come across as a person who has overcome
obstacles and who can relate to their concerns now.
These seven keys provide the broad brushstrokes to become an overnight
sensation. Of course an "overnight sensation" is really a person who's
worked hard for years then it appears they suddenly burst upon the scene.
When you harness and leverage these secrets you'll be well on your way to
commanding the influence and positive attention that will help your business
About the Authors:
A powerful way to gain the strategic skills and confidence you need to pull
it off is with the help of two bestselling authors, Stacey Hall and Denise
Michaels. Both know the secrets to creating success in a sea of constant
change. In a two and a half day workshop called "Occupy Your Life... NOW!"
they teach business owners ways to embrace the skills to become influential
and an "overnight sensation" in your own right. For more information about
"Occupy Your Life... NOW!" and the dates when the workshop will be conducted
next, go to
Occupy Your Life... NOW