Direct Marketing Article
The Era of the Free Range Worker
By Tim Houlne and Terri Maxwell
Today's workers are increasingly loyal to the skills they can monetize, not
the companies they work for. They believe they cannot trust a single company
to ensure their professional future. Instead, they trust themselves, their
skills and believe in working on their own terms.
Workers are free to create their own professional future - free from
corporate standards, free from company schedules, free from specific job
descriptions. In fact, this revolutionary change has created the new
currency for virtual professionals - freedom.
It's a New World
This fundamental shift, which we call the New World of Work, changes the way
people work in such a disruptive manner that it will alter the way
businesses actually operate. The New World of Work is based on three key
trends that have transformed the way work is done today:
• Work has been fractionalized.
• Careers have been virtualized.
• Talent has been globalized.
Each of these trends works together to create a new environment that
promotes workers monetizing their skills through fractionalized work. From
an organizational perspective, the talent pool runs deep. Now finding the
best talent happens through global channels rather than interviews of people
in your own backyard.
Why Did This Shift Happen?
A recent survey conducted by Yahoo! Finance and Parade Magazine yielded that
60% of Americans would rewrite their careers. And more than 35% would fire
their bosses. These findings corroborate the desire for a next-generation
workforce that chooses the task/work product, sets the compensation based on
a skills-based market system, and essentially works independently wherever
they have Internet access.
With the four walls that kept workers captive now gone, executives can look
forward to new borderless business models powered by technological advances.
To prepare to take advantage of this New World of Work and capitalize on the
global talent pool of "free range workers," companies will want to consider
1. Developing platforms for virtual work - tracking the work will be
significantly more important since tracking the person will be a thing of
2. Creating new internal positions - project management will encompass
global talent and virtualized work product. In addition to technology,
people who are comfortable engaging in this new environment will become
valuable assets to an organization.
3. Reconsidering how work is done today - build a new system that
fractionalizes work based on talents of workers and organizational needs.
This new assembly line increases access to global talent and improves
productivity of organizations.
Those companies that pioneer new ways of empowering virtual workers will
win, while professionals who find their passions and market them in the New
World of Work will ultimately rule. To take full advantage of the
fractionalization of work, be prepared to try new ways of working.
The Virtual Worker is in Charge
The online virtual-work market reached more than $1 billion in 2012 alone,
and it's predicted that a massive one-third of the global workforce could be
hired online by 2020.
Do you know that there are more contract jobs available to you on
Elance.com and oDesk.com than there are physical project management jobs
available on recruiting job boards across the U.S.? According to an online
employment report on Elance.com, the company posted 197,000 jobs in the
second quarter of 2012.
The expansive growth of virtual work platforms like oDesk and Elance prove
the system is working and in full swing. Coupled with the consistent
challenge organizations have in finding the right skilled labor pool, the
virtual workers (or virtualpreneurs as we call them) are free to set their
own professional parameters.
In the New World of Work, there are no limitations to what, how or where
work can be performed. This new world has spawned an entirely new way of
organizing work and is responsible for innovative business models and career
opportunities, all with one thing in common—NO BOUNDARIES.
The era of the free range worker has arrived. For those who value freedom
and flexibility, the system is ripe with opportunity. As entrepreneurs
continue to build new businesses, the growth will be rapidly propelled
forward with these new virtualpreneurs by their side. It's time for the New
World of Work!
About the Authors:
With more than fifty years of combined leadership experience, Tim Houlne and
Terri Maxwell have been at the forefront of a transformation reshaping
everything we know about careers and talent strategies. Tim Houlne is a
visionary whose longstanding, futuristic predictions about the virtual
workforce are now a reality. He recognizes and understands market trends,
and uses that unique knowledge to transform industries across the business
landscape. His understanding of the virtual workplace is unparalleled, and
his drive to uncover new concepts is matched only by his passion for growing
profitable businesses. Tim holds the position of CEO at Working Solutions, a
premier virtual agent and technology solutions provider in Dallas, Texas.
Terri Maxwell provides game-changing insights to transform businesses,
people, and industries. She is a powerful, passionate leader known for
simplifying formulas for success and igniting potential. In a career
spanning more than 20 years, Terri has put her talents to work for large and
small companies, and is a well-known consultant to businesses and
entrepreneurs seeking to accelerate growth. She has built numerous
successful companies, and created an impressive and well-known business
incubator, Succeed on Purpose Inc. in Irving, Texas.
The New World of Work: From the Cube to the Cloud
Inspire On Purpose Publishing
Available at Amazon and major online retailers