Does your business inspire trust?
By Jim Straw
Trust ... on the web (Internet), in mailorder,
or anywhere else in business or life ... can only be "earned." Therefore, to
inspire 'trust,' you must do those things which will allow you to "earn" the
trust of the people with whom you deal.
To begin with, how many times have you gone to a website and discover there
is absolutely no way of knowing 'who' operates the site ... or how you can
contact them (other than through the website itself)? -- Then again, even
when you contact them through the website, how often do you get a prompt
response that actually "answers" your inquiry?
Unfortunately, too many petty crooks, phonies, flakes and fakes love the
Internet for the simple reason that they can claim just about anything in
their materials ... without much chance of discovery ... because no one
knows who they are. -- I have also observed that too many otherwise honest
people use this same anonymity to simply hide the fact that they are
beginners in the business community, working from home, or just a small
operation. (A lesson they learned from the Internet-Gurus who have told them
that "on the Internet, you can look like a BIG company.")
Throughout my 50 years (man & boy) in the business community, I have found
that "real" business people put their "real" names and addresses on
everything they do. -- If YOU don't want to put YOUR NAME on the products or
services YOU sell, either YOU or YOUR PRODUCT are suspect.
Even when I was barely dry-behind-the-ears, I used my real name and address
on everything I did. -- I never tried to change people's opinions about
dealing with a kid. -- If people didn't want to deal with a kid, I accepted
that as just another factor I had to overcome by providing "superior"
service to those who would deal with a kid. -- I let my "customers" convince
the skeptics that I was worthy of their business. (That's what
"testimonials" are all about.)
Beyond that, if anyone ever asked, I admitted that I was a kid. -- I didn't
try to pretend I was anything other than what I was.
Granted, I always attempted to present the best "professional" appearance in
all my dealings ... just like the Internet-Gurus who tell you that you can
have the appearance of a BIG company on your website ... but, my
"professional" appearance was adopted because I tried in all ways to
"conduct" myself as a professional would in my dealings ... my purpose was
not to deceive.
Building "trust" in the business community requires only that you identify
yourself, put your best professional-foot forward, admit your shortcomings,
and "do exactly what you say you can do" promptly and professionally. --
"Trust" will come ... when you have earned it.
You can NOT earn anyone's trust, if your are anonymous.
About the Author:
Over the past 37 years, J.F. Straw has written well over 700 books,
booklets, manuals, reports, courses and articles about doing business -- all
based on his own personal, hands-on experience. His writings are "specific"
methods, techniques and approaches to doing business that anyone can use to
start or expand their business.
As a mailorder marketer...with over 700,000 customers worldwide ... Straw
has sold over four-hundred million dollars ($400,000,000) worth of products
and services by mail. Everything from Beauty Supplies to Heavy Equipment ...
Burglar Alarms to Sleeping Bags ... Fishing Lures to Women's Wigs ...
Automobiles to Wheelchairs ... Investment Opportunities to Seafood ...
Consulting Services to "How To" Courses.
Books and Reports by Jim Straw Click here: