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NMOA Direct Marketing Article
Are you a Dabbler?
By Jim Straw

Over the past 50 years, I have been thrilled and delighted to see hundreds of people succeed in business - but - I have watched sadly as literally thousands of people have achieved little or no success.

There are a multitude of common characteristics among those who succeed - but - there seems to be only one glaring common characteristic among those who achieve little or no success. That characteristic is simply never deciding upon one single plan of action and sticking with it day-in and day-out. They never achieve any success by doing a little of this, a little of that. -- They are, in effect, dabblers in business.

Back in 1987, a young man in Arkansas bought one of my $10 reports. It wasn't a fancy business idea but the young man took the idea and did it; over and over through thick and thin. Today, it still produces from $25,000 to $30,000 per month for him ... he calls it his bread and butter business.

From his bread and butter business, he had money enough to pursue bigger and bigger business deals. -- Today, he is no longer a young man but he is a multi-millionaire; many times over. -- SO ...

If you really, truly, honestly and sincerely want to succeed, pick one business. Keep doing it day-in and day-out ... even during the tough times when the business appears to be failing. That's when your success will begin ... it's also when most people quit.

There are very, very few opportunities that couldn't be the "best" for someone. It is all a matter of persistence.

Look around you. There are millionaires in every field of business endeavor. There are millionaire garbage collectors ... millionaire bankers ... millionaire shop keepers ... millionaire day-care operators ... millionaire internet marketers ... etc., etc., etc.

As Albert Einstein said, "Anyone can be a genius, if they pick just one specific subject and study it diligently just 15 minutes each day."

The same holds true in business. -- Just pick one specific business. Do it every day until you do it successfully.

Most people don't fail, they just fail to stick with any ONE thing until they have mastered it.

As Benjamin Disraeli said, "The secret to success is the constancy of purpose."

Do yourself a favor, pick something and do it until you can do it right.


P.S. -- I have my own bread and butter business - but - if you want to just get started, pick one at:
Books and reports by Jim Straw

About the Author:
Over the past 37 years, J.F. Straw has written well over 700 books, booklets, manuals, reports, courses and articles about doing business -- all based on his own personal, hands-on experience. His writings are "specific" methods, techniques and approaches to doing business that anyone can use to start or expand their business.

As a mailorder marketer...with over 700,000 customers worldwide ... Straw has sold over four-hundred million dollars ($400,000,000) worth of products and services by mail. Everything from Beauty Supplies to Heavy Equipment ... Burglar Alarms to Sleeping Bags ... Fishing Lures to Women's Wigs ... Automobiles to Wheelchairs ... Investment Opportunities to Seafood ... Consulting Services to "How To" Courses.

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