Direct Marketing Article
Ten Ways to Market Yourself in 2011
By Jeff Beals
Here we are in the early part of a new year. This is one of those years
where many professionals are feeling more optimistic than they were at this
time 12 months ago.
That's refreshing. It's a much better feeling than we had at the beginning
of 2010. But while the stock market has been rising, tax cuts have been
extended and business is picking up, these are far from ideal times. High
unemployment persists, and the economy still has a cautious, uncertain
feeling to it.
Today's business environment remains somewhat perilous, but at the same
time, there are great prospects for those who play their cards right. That's
why it is so important for you to build your personal brand and create
Whether you want more/bigger clients or a better career opportunity, make a
commitment to market yourself in 2011.
To get you started, here are 10 items
Live actively and focus externally
Be active and involved outside your
home or office. Show up at networking events. Go out of your way to talk to
people when you are in public venues. Remember that 75% of all jobs are
never advertised and a similar percentage of big clients only come from
Determine what is most interesting
You need an "area of self-marketing
expertise," something about your business or career that is fascinating to
people outside your profession. Focus on this when you are networking or
using social media.
Focus on results when networking
When you go to networking events, go in
with a goal in mind. Sure, you should try to enjoy your conversations, but
make it a mission to find a good lead or a golden opportunity.
Exploit social media
Don't just have a presence on Facebook, Twitter,
LinkedIn and YouTube. Make sure you post material that is interesting and
not just inane personal stuff. Use social media to strengthen your
reputation by building on your area of self-marketing expertise.
Make people feel important
When you are talking to someone, make him or
her feel like the only person in the world who matters to you at that
moment. This will help you develop advocates, people you can count on when
you need help.
Build your "Google trail"
Rest assured, that people are Googling you on a
regular basis. A prospective client will probably Google you to know who he
or she is dealing with before meeting with you. That's why a Google trail is
so important. If nothing or very little pops up when someone Google's you,
there's a problem - they'll assume you don't have much going on. Therefore,
Google your own name on a regular basis. If you're not very visible on line,
deliberately get your name out there to build an Internet presence.
Ask probing questions
Don't just chit-chat and make small talk during
networking conversations. Ask some questions designed to uncover the
critical information that leads to new opportunities.
Refresh your elevator speech
Does your 20-second intro speech need
updating? You need to be able to say what you do quickly, clearly and in a
way that captures a person's interest.
Listen to your clients and colleagues
When we get too busy, it's easy to
start making assumptions. Those assumptions can cause you to lose
opportunities. Instead, ask the important questions and truly listen to the
responses. Don't just go through the motions. Let the other person's words
sink in and make an impression on your brain.
Never let up
When things are good, don't let complacency stop you from
perpetually marketing yourself. When things are going poorly, don't let
discouragement be an excuse for apathy.
About the Author:
Jeff Beals is an award-winning author, who helps professionals do more
business and have a greater impact on the world through effective sales,
marketing and personal branding techniques. As a professional speaker, he
delivers energetic and humorous keynote speeches and workshops to audiences
worldwide. You can learn more and follow his "Business Motivation Blog" at