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National Mail Order Association

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and analysis of direct marketing companies

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INTERNATIONAL CONTACTS
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DIRECT MARKETING DIGEST ONLINE

WEBSITE LINKS

TIPS, ARTICLES, AND IDEAS
Here's a sample tip:

Q. In saturation zipcode mailings, is it better to address
each piece to a specific person or to "occupant/resident?"

A. According to the USPS Household Diary Study 1999:
"There is a clear advantage in addressing a specific
household member over addressing to occupant/resident.
The portion of standard mail (A) addressed to a specific
household member which was read immediately, rose from
44.9% in 1987 to 50.6 percent in 1999. Over the same
period, the occupant/resident reading rate also rose
from 35.7 to 38.5 percent, but was 12.1 points lower
than the read rate of mail specifically addressed."

New!
Study proves catalogs drive web sales

General Mail Order and Direct Marketing
  Introduction to Mail Order Marketing
  101 Tips for Direct Marketing Success
  38 Direct Marketing and Catalog Checklists
  Top 5 Time Management Mistakes
  Looking for New Products in the Past
  Planning Principles by Dr. Donald E. Wetmore
  Direct Marketing – It’s All About Managing Customer Relationships
  by Dan Argenas
  Tradeshow and Event Marketing by Bradley
  Grasping the Logical Application of Technology by Kurtis Ruf
  Delegate It! by Dr. Donald E. Wetmore
  How to Create Visible Customers in Five Easy Steps by Richard G. Barlow
  How To Win Customers and Influence People by Mordechai (Morty) Schiller
  Push Hot Buttons to Increase Membership
  Evaluating Direct Sales Incentives: What's Your Incentive IQ?
  by Patricia K. Zingheim and Jay R. Schuster
  5 Predictions for the 2000’s by John Schulte
  Average Response Rates
  All Shook Up Over Ailing Customer Confidence? by Sandra Gudat
  Know a Depressed Daytrader? There's a CRM lesson in here somewhere by Sandra Gudat

Laws and Regulations
  Trademark Confusion Creeps Into Web Site Content by Michael Geist

New!
Mail Order Math
   Excel spreadsheet for break even analysis
   Microsoft Word worksheet for break even analysis

Tele-services and Call Centers
  Five Things You Need to Know About Telemarketing to Hispanics
  by Roberto Torres and Marvin H. Shaub
  Call Center Analytics: Developing an Architecture for Success
  by Steve Meyer

Catalog Creation, Operation, and Management
  Brand Stretching to Survive in the New World by Andy Russell
  Time is of the Essence by Andy Russell
  E-Retailers Launching Catalogs and Netalogs By Sal Ferraro
  Ranking of the Top U.S. Catalogers: 1-100

Mailing List Usage and Strategies
  Addressing Strategy for Compiled Lists
  List Companies Should Turn to the Web With Full E-commerces Sites
  by Mary Jo Yafchack
  Why You Should Rent Your Customer List by Stephen R. Lett

Infomercials and DRTV
  The Art of Directing Infomercials by Randal K. West
  Why Advertising Doesn't Work by Mark Young

Internet and Web Marketing
  Plug 'N' Profit E-commerce Principles by David Gikandi
  Electronic Retailing vs. Traditional Marketing by Lee Frederiksen, Ph.D
  B2B E-mail Campaign Primer by Peter Candito and Kate McKay
  Personalize Your Customer Service With Streaming Media by Ronni Rhodes
  Create Stickiness With Streaming Media by Ronni Rhodes
  Streamline Your Training Costs With Streaming Media by Ronni Rhodes
  Turn Click-Thrus Into Sales With Streaming Media by Ronni Rhodes
  Information Technology's Impact on International Trade & Rep Attributes by Jeff Henderson
  Video eMail Marketing by Scott Gordon
  How to Create Opt-In E-mail Messages That Draw Customers
  by Steve Hardigree
 
Database Marketing and Management
  Database Marketing and Management - Importance of a Customer Database by Kathie Harper
  Database Marketing and Management - Accessing the Data by Kathie Harper
  A Profitable Customer is Your Business' Best Friend by Anne Stern

Order Processing and Fulfillment
  Order Fulfillment Basics by Robert K. Garrity
  Drop Shipping Saves Direct Mailers Time and Money by Ken Boone
  5 Fullfillment Mistakes That Can Hurt You by Tim Hawthorne

Marketing Statistics
  Miscellaneous Data About Mail Order

Copy Writing and Creative
  Copy Writing Tips
  Getting Your Press Release into Print by Jeffrey Dobkin
  Driving Up Response through Imaginative Booklet Titles by Jeffrey Dobkin
  Seven Secrets of Sales Promotion by David Garfinkel
  Even in Net Marketing, Tried and True Works Best by Mordechai Schiller

International Business
  10 Mistakes to Avoid in International DM by Douglas Sacks
  Introduction to Global Direct Marketing
  South American Market Snapshot: Heavy on Chip Cards and Loyalty
  by J. William Hanifin
  Designing Your Marketing Analytic System for the International Audience
  by Steve Meyer

Ethnic Marketing
  Cultural Notes: The Japanese Market by Linda R. Cockrell
  Seven Key Insights for Direct Marketing to Hispanics by Roberto Torres
  and Marvin H. Shaub
  Five Things You Need to Know About Telemarketing to Hispanics
  by Roberto Torres and Marvin H. Shaub
  Designing Your Marketing Analytic System for the International Audience
  by Steve Meyer

Sample Direct Marketing Digest

NMOA Contributing Writers List

Contributing Writers Guidelines

Sampling of Articles by John Schulte

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