National
Mail Order Association
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DIRECT MARKETING DIGEST
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LINKS
TIPS, ARTICLES, AND
IDEAS
Here's a
sample tip:
Q. In saturation
zipcode mailings, is it better to address
each piece to a specific person or to "occupant/resident?"
A. According to the
USPS Household Diary Study 1999:
"There is a clear advantage in addressing a specific
household member over addressing to occupant/resident.
The portion of standard mail (A) addressed to a specific
household member which was read immediately, rose from
44.9% in 1987 to 50.6 percent in 1999. Over the same
period, the occupant/resident reading rate also rose
from 35.7 to 38.5 percent, but was 12.1 points lower
than the read rate of mail specifically addressed."
New!
Study
proves catalogs drive web sales
General Mail Order and Direct
Marketing
Introduction to Mail Order Marketing
101 Tips for Direct Marketing Success
38 Direct Marketing and Catalog Checklists
Top 5 Time
Management Mistakes
Looking for New Products in the Past
Planning Principles by
Dr. Donald E. Wetmore
Direct Marketing – It’s All About
Managing Customer Relationships
by Dan Argenas
Tradeshow and Event Marketing by Bradley
Grasping the Logical Application of Technology
by Kurtis Ruf
Delegate It! by Dr. Donald
E. Wetmore
How to Create Visible Customers in Five
Easy Steps by Richard G. Barlow
How To Win Customers and
Influence People by Mordechai (Morty) Schiller
Push Hot Buttons to Increase Membership
Evaluating Direct Sales Incentives: What's Your Incentive IQ?
by Patricia K. Zingheim and Jay R. Schuster
5 Predictions for the 2000’s
by John Schulte
Average Response Rates
All Shook
Up Over Ailing Customer Confidence? by Sandra Gudat
Know
a Depressed Daytrader? There's a CRM lesson in here somewhere by Sandra
Gudat
Laws and Regulations
Trademark Confusion Creeps Into Web Site Content
by
Michael Geist
New!
Mail Order Math
Excel
spreadsheet for break even analysis
Microsoft Word worksheet for break even analysis
Tele-services and Call Centers
Five Things You Need to Know About Telemarketing to Hispanics
by Roberto
Torres and Marvin H. Shaub
Call Center Analytics: Developing an Architecture for Success
by Steve
Meyer
Catalog Creation, Operation,
and Management
Brand Stretching to Survive in the New World by Andy Russell
Time is of the Essence by Andy Russell
E-Retailers
Launching Catalogs and Netalogs By Sal Ferraro
Ranking of the Top U.S.
Catalogers: 1-100
Mailing List Usage and
Strategies
Addressing Strategy for Compiled Lists
List Companies Should Turn to
the Web With Full E-commerces Sites
by Mary Jo Yafchack
Why You Should Rent Your Customer List
by Stephen R. Lett
Infomercials and DRTV
The Art of Directing Infomercials
by Randal K. West
Why Advertising Doesn't Work
by Mark Young
Internet and Web Marketing
Plug 'N' Profit E-commerce
Principles by David Gikandi
Electronic Retailing vs.
Traditional Marketing by Lee Frederiksen, Ph.D
B2B E-mail Campaign Primer by
Peter Candito and Kate McKay
Personalize Your Customer Service
With Streaming Media by
Ronni Rhodes
Create Stickiness With Streaming Media
by Ronni Rhodes
Streamline Your Training Costs With
Streaming Media by
Ronni Rhodes
Turn Click-Thrus Into Sales With Streaming Media
by Ronni Rhodes
Information Technology's Impact on International Trade & Rep Attributes
by Jeff Henderson
Video eMail Marketing by Scott
Gordon
How to Create Opt-In E-mail
Messages That Draw Customers
by Steve Hardigree
Database Marketing and
Management
Database Marketing and Management -
Importance of a Customer Database by Kathie Harper
Database Marketing and Management - Accessing the Data
by Kathie Harper
A Profitable
Customer is Your Business' Best Friend by Anne
Stern
Order Processing and
Fulfillment
Order Fulfillment Basics by
Robert K. Garrity
Drop
Shipping Saves Direct Mailers Time and Money by Ken Boone
5 Fullfillment Mistakes That Can Hurt You
by Tim Hawthorne
Marketing Statistics
Miscellaneous Data About Mail Order
Copy Writing and Creative
Copy Writing Tips
Getting Your Press Release into Print
by Jeffrey Dobkin Driving Up Response
through Imaginative Booklet Titles by Jeffrey Dobkin
Seven Secrets of Sales Promotion
by David Garfinkel
Even in Net Marketing, Tried and True Works Best by Mordechai Schiller
International Business
10 Mistakes
to Avoid in International DM
by Douglas Sacks Introduction to Global Direct Marketing
South American Market Snapshot: Heavy on
Chip Cards and Loyalty
by J. William Hanifin
Designing Your Marketing Analytic System for the International Audience
by Steve Meyer
Ethnic Marketing
Cultural Notes: The Japanese Market
by Linda R. Cockrell Seven Key Insights for Direct
Marketing to Hispanics by Roberto
Torres
and Marvin H. Shaub
Five Things You Need to Know About Telemarketing to Hispanics
by Roberto
Torres and Marvin H. Shaub
Designing Your Marketing Analytic System for the International Audience
by Steve Meyer
Sample
Direct Marketing Digest
NMOA Contributing Writers List
Contributing
Writers Guidelines
Sampling of Articles by John Schulte
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