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Marketing your product successfully
on a wholesale basis is comprised of using three main tactics.
1. Getting your
product in front of buyers and merchandise directors on a pro-active
basis. i.e. You are actively calling on buyers and merchandise
directors pitching your product(s), attending trade shows and buyers
markets. This can be done in-house by
someone working at your company or by an
independent sales
representative you pay a commission to.
2. Having your product featured in places where buyers and
merchandise directors go looking for products to sell. This can be on
web sites, in trade magazines, at trade shows and buyers markets.
3. Implementing web and publicity strategies that enable buyers and
merchandise directors to find your company when they're searching for
new products to sell using search engines like Google. This
involves Search Engine Optimization (SEO) tactics for your company web
site. This means getting inbound links to your web site from
high-ranking web sites, utilizing conversation media like blogs,
social networks like Facebook, Linkedin, and YouTube.com.
The NMOA has effective
and low cost product promotion services to help you in these areas.
Our specialty is getting your
product
in front of buyers and merchandise directors at direct marketing
companies and specialty retailers.
Direct Marketing Companies sell through mail order
catalogs, web stores, direct mail, television home shopping and
infomercials, and also through space ads in magazines and newspapers.
Our international network of direct marketers are always on the
lookout for new products to sell. We can put your product, or your
entire line in front of them for an incredibly low price. Plus, we
also attract a number of other specialty
retailers like Kiosk vendors to our site looking for new products.
"The NMOA
product promotion service is GREAT! As a manufacturer's
representative, the first thing I do with every new product I take on
is get a page for it in the NMOA product department! I get great
results in finding new resellers, and meeting other product-marketing
people from around the world to partner with. My main website also
gets higher rankings in search engines thanks to having each of the
products featured on the NMOA site. It's a true bargain for marketing
(or testing the interest) of any product."
Susan Blair
Blair Enterprises
Manufacturer's Representative
"Your
e-newsletter featuring our TriEdge knife pulled some great
responses this week...thanks for the spotlight and have a great
weekend."
Jace Sargent
SARCO Knives LLC
"I've been promoting my
product line on the NMOA site for almost three years and have had
great results in getting new leads of retail merchants across the
continent wanting to sell my products. The NMOA even helped me to
expand my line into Canada".
Diane F. Baumann
President
Kidz Entertainment, Inc.
"I've been
working with John Schulte and the NMOA for about 2 years now. I've
received inquiries....and more importantly orders....from resellers
all over the world. I can say with confidence I would NEVER have
reached, let alone signed, some of my retailers without the help of
John and the NMOA. I'd recommend them without hesitation..."
Dan Greenberg
President
Back Booster LLC
"NMOA has been a great
help in connecting us with potential retail and distributor
opportunities in the U.S. and abroad, many of which have become solid
business relationships. It's a pleasure working with them."
Margie Williams
Cypress Creek Marketing
"I've been working with John Schulte and NMOA for only about 6
months now and have already seen a dramatic increase in the
interest for my product line. Very pleased with the results
and would recommend NMOA to anyone."
Matt Craig
President
Cherry Street Enterprises Inc.
Our newest service that every product supplier can
benefit from.
$36.00 - Yearly listing links in our
Wholesale Product
Index.
This basic but important service helps you two ways.
One, your product is listed under the ideal category for it in our
wholesale product
index so buyers can find you by the type of product(s) you
wholesale. With over 100 different product categories, your listing is
extremely accurate and makes sure your product line is
easy to find when someone is looking for your specific type of
product.
Plus, we list-link your
product in our wholesale sourcing edition of
Direct Marketing Digest.
Two, being listed here gives you valuable high ranking
inbound links to your website that helps optimize your company's
search engine rankings. Your own webmaster will tell you that the most
important element of getting a higher rank in search engines is having
other high ranking (relevant) websites linking to yours. At just $36.00 per year,
(less than .10 cents a day) you simply can't afford not to be listed
in our wholesale product index. That's not sales talk, that's expert
advice.
More details and ordering found on this page:
http://www.nmoa.org/Products/listyourcompany.htm
Over 500
marketers visit our product department Each Day!
Our most complete (and popular) product promotion service.
$149.00 - Product Promotion Package.
With this package we incorporate a 6-tier marketing approach for
promoting your product and at the same time optimizing your main website
for search engine visibility and higher rankings.
First,
we create a custom webpage that resides on the NMOA
website promoting your product for a full three months. Plus you get
to pick the exact keyword links that you want linking back to your
main website.
Second, we
post a picture of your key product right on the home page of our
product department.
Third, we send out a Product Announcement in one of our
weekly e-newsletters that goes to about 10,000 marketers.
Fourth, we
feature
your product in our wholesale sourcing edition of
Direct Marketing Digest.
(Right Click on link to save DMD to your computer.)
Fifth, we place your product link in our
wholesale index as
mentioned above.
Sixth, we post your product on our Facebook page:
http://www.facebook.com/dropshipwholesale
Extra Bonus: Each month that you are part
of the Product Promotion Program you get product
posting privileges on our wholesale news blog. Anytime you have updated news about your product
you can post it on the
Wholesale
News Site Blog at no extra cost.
You will also be allowed to post information (pictures, links
and all) about other products you may have in your line. Each time you
post you add more valuable links to your main website to increase your
natural search engine rankings.
Search Engine Value: It's important to know that news and blog postings
with key-word/phrase links are
a vital component in today's Web marketing strategy. They are
a necessity for building long-term search engine awareness for your
company and products.
Each news posting you submit adds one more important Search Engine
Optimized (SEO) link to your main website. As any search engine expert
will tell you, having good 'relevant' incoming links to your website
is one of the best things you can do to increase your natural search engine ranking so
people can find you when searching on the web. Each time you post on our wholesale
news site you create additional exposure for your product and
one more long lasting link to your website. These optimized incoming
links have a powerful cumulative effect over time, the more you have
the better.
Our
Wholesale
News Blog gives you full SEO control for creating custom keywords and phrases into
your posting to maximize your search engine value. It even allows you
to post a picture of your product. After you complete your news
posting, you can then use social book-marking sites like digg.com,
stumbleupon.com and Reddit.com to tag and recommend it to others, and so can your
friends and employees. Afterwards, you can also come back and edit the
original posting, or make comments to it anytime you want. And
everything is simple to use through your free Google account.
BIG
EXPORT OPPORTUNITIES: When you promote your
products through the NMOA Product Promotion Program, you open up a
world of export opportunities as well.
We have marketers from over 100 countries that use our site and
subscribe to our weekly newsletter.
(Check
our Monthly Country Statistics)
There is no product marketing
program that offers such a full featured value for promoting your
product on a wholesale basis to direct marketing and specialty
retailers on a worldwide basis. Get started today for just $149.00
that covers setup and a full 3
months of promotion!
Click here for more
details and registration.
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Submit Your Product to QVC and
Home Shopping Network (HSN) Service
We will submit your product to QVC or HSN acting as
your representative if it matches their criteria for $60.00 ($90.00
for both) plus a 10% commission on sales made if accepted.
Click here
for more details.
Additional Marketing Services
Database of Mail Order Catalogs. You can search for catalogs by
topic, state, and other criteria from the
Mail Order Catalog Database and have it delivered to you in electronic
format to import into your database.
Co-op Product Rep Service
If you would like to have someone actively contacting catalogs on your
behalf, and would like to cut the average sales rep commission from
15% to10%, we have a special cooperative sales rep service. Not all
products fit into this program and must be accepted by the program
manager.
See details here:
http://www.nmoa.org/salesrep/index.htm
Standard Rep Service
If you would like to have your product represented and pay a standard
sales rep commission of 15%, please call John Schulte at 612-788-1673
or email: schulte@nmoa.org Not
all products fit into this program and must be accepted by the program
manager.
$150.00 - Solo Product Announcement.
With this service we send out a stand alone email about your product
to our subscriber list of about 10,000 marketers. There is no other
information with this email to distract people from your message, it's
just about you. Here is an example of a
Solo Product Announcement. You need to supply the HTML document
ready to send out. To have us create the document from your pictures
and text, please add $50.00. Call 612-788-1673 or email,
cindy@nmoa.org to arrange this
service.
Turn your Product Line into a Business Opportunity.
Many products lines can be turned into a business opportunity and sold
through a network of independent marketers. If you would like to turn
your product into a business opportunity contact John D. Schulte at
schulte@nmoa.org or call him at
612-788-1673
Sales and Marketing Department Set-up and Training
If you are a manufacturer that sells direct, or a wholesale supplier and needs to set
up an in-house advertising and marketing department to generate sales
leads and new accounts, including the implementation of a Web 2.0 and
PR strategy, and need someone to run it? We can help you. This is
the perfect program if you don't have the budget to hire a top-tier
advertising/marketing director to have on staff, we lay out a full
strategy for you and then we will train one of your competent
employees to manage the ongoing efforts like a high-paid pro. And we
include 6 months of ongoing phone consultation with the in-house
person we trained. With this program you have the internationally
recognized direct marketing expert
John D. Schulte come into
your company, on location, for two full weeks to get you set up and
personal trained. Packages starting at $10,000 plus expenses. Contact
John Schulte at schulte@nmoa.org
or 612-788-1673 for details.
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