Marketing your product successfully on a wholesale basis is comprised of using three main tactics.

1. Getting your product in front of buyers and merchandise directors on a pro-active basis. i.e. You are actively calling on buyers and merchandise directors pitching your product(s). This can be done in-house by someone working at your company or by an independent sales representative you pay a commission to. You can search for catalogs by topic, state, and other criteria from the Mail Order Catalog Database and have it delivered in electronic format to import into your database.

2. Having your product featured in places where buyers and merchandise directors go looking for products to sell. This can be on web sites, in trade magazines, at trade shows and buyers markets.

3. Implementing web and publicity strategies that enable buyers and merchandise directors to find your company when they're searching for new products to sell using search engines like Google. This involves Search Engine Optimization (SEO) tactics for your company web site. This means getting inbound links to your web site from high-ranking web sites,  utilizing conversation media like blogs, social networks like Facebook, Linkedin, and YouTube.com, and web book-marking sites like, digg.com, stumbleupon.com, reddit.com and propeller.com All together called: Web 2.0

The NMOA has effective and low cost product promotion services to help you in these areas.

Our specialty is getting your product in front of buyers and merchandise directors at direct marketing companies and specialty retailers.
Direct Marketing Companies sell through mail order catalogs, web stores, direct mail, television home shopping and infomercials, and also through space ads in magazines and newspapers. Although it's not our main focus, a number of other specialty retailers like Kiosk vendors come to us looking for new products too.

Our newest basic service that every product wholesaler needs.
$36.00 - Yearly listing links in our Wholesale Product Index. This basic but important service helps you two ways.

One, your product is listed under the ideal category for it in our wholesale product index so buyers can find you by the type of product(s) you wholesale. With over 100 different product categories, your listing is extremely accurate and makes sure your product line is easy to find when someone is looking for your specific type of product.

Two, being listed here gives you valuable high ranking inbound links to your website that helps optimize your company's search engine rankings. Your own webmaster will tell you that the most important element of getting a higher rank in search engines is having other high ranking websites linking to yours. At just $36.00 per year, (less than .10 cents a day) you simply can't afford not to be listed in our wholesale product index. That's not sales talk, that's expert advice.
More details and ordering found on this page: http://www.nmoa.org/Products/listyourcompany.htm

Over 500 marketers visit our product department Each Day!

Our most complete (and popular) product promotion service.
$99.00 - Product Promotion Package.
With this package we incorporate a 6-tier marketing approach for promoting your product and at the same time optimizing your main website for search engine visibility and higher rankings. First, we create a custom webpage (with keyword rich links to your main site) that resides on our website promoting your product for a full three months. Second, we post a picture of your key product right on the home page of our product department. Third, we send out a Product Announcement in one of our weekly e-newsletters that goes to about 10,000 marketers. Fourth, we feature your product in our product sourcing edition of our newsletter, Direct Marketing Digest. Fifth, we place your product link in our wholesale index as mentioned above.

The Powerful Sixth tier: Each month that you are part of the Product Promotion Program you get monthly product posting privileges on our wholesale news blog. Anytime you have updated news about your product you can post it on the Wholesale News Site Blog at no extra cost. You will also be allowed to post information (pictures, links and all) about other products you may have in your line. Each time you post you add more valuable links to your main website to increase your natural search engine rankings.

BONUS EXPORT OPPORTUNITIES: When you promote your products through the NMOA Product Promotion Program, you open up a world of export opportunities as well. We have marketers from over 100 countries that use our site and subscribe to our weekly newsletter. (Check our Monthly Country Statistics)

There is no product marketing program that offers such a full featured value for promoting your product on a wholesale basis to direct marketing and specialty retailers. Get started today for just $99.00 and covers a full 3 months of promotion! Click here for more details and registration.

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Submit Your Product to QVC and Home Shopping Network (HSN) Service
We will submit your product to QVC or HSN acting as your representative if it matches their criteria for $60.00 ($90.00 for both) plus a 12% commission on sales made if accepted. Click here for more details.

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Our Wholesale Blog Promotion
$20.00 - Self administered Product News Posting on the NMOA Wholesale News Blog. This unique service does a few things for you. It helps you get low cost exposure for your product(s), and at the same time it helps build the search engine ranking of your website so people can find you easier when using search engines.  NOTE: This service is Free when you become part of our Product Promotion Package outlined above.

Product Exposure: In addition to people coming directly to the wholesale blog site, this site also ties into a growing network of other web sites through RSS feeds, blogs, and social media web sites like Facebook, Linkedin, and MySpace. Your product posting will also appear on the NMOA New Product Department page in an RSS feed on an alternating basis.

Search Engine Value: It's important to know that news and blog postings are a vital component in today's Web 2.0 marketing strategy. They are now a necessity for building long-term search engine awareness for your company and products. Take note, 60-80% of indexed pages on Google are now news sites and blogs.

And each posting you submit adds one more important Search Engine Optimized (SEO) link to your main website. As any search engine expert will tell you, having good 'relevant' incoming links to your website is the single best thing you can do to increase your search engine ranking so people can find you on the web. Each time you post on our wholesale news site, you create additional exposure for your product and one more long lasting link to your website. These optimized incoming links have a powerful cumulative effect over time, the more you have the better.

Our Wholesale News Blog gives you full SEO control for creating custom keywords and phrases into your posting to maximize your search engine value. It even allows you to post a picture of your product. After you complete your news posting, you can then use social book-marking sites like digg.com, stumbleupon.com and Reddit.com to tag and recommend it to others, and so can your friends and employees. Afterwards, you can also come back and edit the original posting, or make comments to it anytime you want. And everything is simple to use through your free Google account. Click here to order your news post.

Order ten Wholesale Newswire posts and pay half price. Just $99.00 For this special pricing, contact: cindy@nmoa.org

Additional Marketing Services

Co-op Product Rep Service
If you would like to have someone actively contacting catalogs on your behalf, and would like to cut the average sales rep commission from 15% to 7%, we have a special cooperative sales rep service. Not all products fit into this program and must be accepted by the program manager.
See details here: http://www.nmoa.org/salesrep/index.htm

Standard Rep Service
If you would like to have your product represented and pay a standard sales rep commission of 15%, please call John Schulte at 612-788-1673 or email: schulte@nmoa.org Not all products fit into this program and must be accepted by the program manager.

$150.00 - Solo Product Announcement.
With this service we send out a stand alone email about your product to our subscriber list of about 10,000 marketers. There is no other information with this email to distract people from your message, it's just about you. Here is an example of a Solo Product Announcement. You need to supply the HTML document ready to send out. To have us create the document from your pictures and text, please add $50.00. Call 612-788-1673 or email, cindy@nmoa.org to arrange this service.

Turn your Product Line into a Business Opportunity.
Many products lines can be turned into a business opportunity and sold through a network of independent marketers. If you would like to turn your product into a business opportunity contact John D. Schulte at schulte@nmoa.org or call him at 612-788-1673

Sales and Marketing Department Set-up and Training
If you are a manufacturer that sells direct, or a wholesale supplier and needs to set up an in-house advertising and marketing department to generate sales leads and new accounts, including the implementation of a Web 2.0 and PR strategy, and need someone to run it? We can help you. This is the perfect program if you don't have the budget to hire a top-tier advertising/marketing director to have on staff, we lay out a full strategy for you and then we will train one of your competent employees to manage the ongoing efforts like a high-paid pro. And we include 6 months of ongoing phone consultation with the in-house person we trained. With this program you have the internationally recognized direct marketing expert John D. Schulte come into your company, on location, for two full weeks to get you set up and personal trained. Packages starting at $10,000 plus expenses. Contact John Schulte at schulte@nmoa.org or 612-788-1673 for details.