3 Ways to Segment your Facebook Fan Base
Learn how to best segment your Facebook fan base and how to best
communicate with three different categories of fans by downloading this
42 Rules of Social Media
42 Rules of Social Media for Small Business' is the modern survival guide to
effective social media communications and the answer to the question, "What do I
do with social media?"
7 Email Marketing Trends You Cannot Ignore
Email marketing has been through a transition over
the last five years, adapting to the arrival of social media and maturing to be
a key channel for marketers. While many more organizations are embracing social
media marketing, email still remains one of the most effective tools for
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8 Google Tools to Improve Your Marketing Effectiveness
The search engine remains the dominant destination people land on when they do
research, look for reviews and shop. However, Google is not only a search
engine. It also owns a range of assets that provide marketers with social
networking and content creation opportunities.
A Marketer's Quick Reference Guide for Content Distribution and Marketing
Explore quick tips and best practices that will help you produce necessary
components to ensure success for your online programs.
Gear Up for Success: 8 Steps to Get Sales & Marketing Cranking in Unison
-- Free 27 Page eBook
Without alignment between sales and marketing, organizations can't
operate at their full potential.
Google Website Optimizer Essential Training - Free Video Training Tutorials
In Google Website Optimizer Essential Training, David Booth shows how to use
Website Optimizer, Google's free tool for conversion optimization.
How to Boost Your Company's Sales with Marketing
This step-by-step guide will help you create a successful business-to-business
"marketing for leads" program.
How to Grow Your Business Using Online Marketing
guide will introduce the basics, including the most effective strategies for
pay-per-click ads, search engine optimization, email marketing and social media
campaigns. YOU WILL RECEIVE FREE PRICE QUOTES FROM MULTIPLE ONLINE MARKETING
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How to Use Google+ for Business
Google+ is the new social network on the block. With more than 40 million users
and a growing influence on search, Google+ has definitely emerged as a key
player in the online marketing ecosystem and poses a challenge to Facebook's
domination of the social media space.
Introductory Guide to PPC
A successfully set-up and optimized PPC campaign can complement your
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sure how to get started? Download "An Introductory Guide to PPC", which
will walk you through the essentials of setting up a paid search
Lead Generation Tactics: A Recipe for Success
Learn tips and techniques about proven B2B sales lead generation,
written by a leading B2B sales and marketing consultant.
Learning SEO From the Experts: A Step-By-Step Guide
Whether you are just getting started with SEO, or have been at it for
years, this guide offers useful tips to get found online by more
prospective customers. This free 27-page SEO guide covers all the
elements of a successful SEO improvement strategy, including:
Identifying Keyword Opportunities, Mastering On-Page SEO, Link-Building
Strategies, How to incorporate social media into your SEO efforts, Tips
for Ongoing SEO Improvement. This guide features contributions from top
experts in the SEO industry.
Let's Talk Social Media for Small Business (Version 2) - Free 41 Page
Feed the Social Media "Beast" and you'll see it pay dividends.
Marketing in a Downturn: Recession-Proof Strategies for
In today's economy, how do we effectively use today's marketing tools to
speak with our customers?
Paid Search Scams: How to Fight Back and Increase Your Search Traffic
Did you know scammers steal nearly 600 million paid search user clicks a
month in the U.S. alone?
Pay Per Click Scams: How Marketers Can Fight Back and Win
Learn how fighting pay per click scams reclaims lost web traffic and
Redefining Viral Marketing
Content, no matter
how brilliant, creative, abstract, or controversial, is not inherently
SEO Best Practice Checklist Guide
Content, no matter how brilliant, creative, abstract, or controversial,
is not inherently viral.
Social Media Marketing GPS -- Free 91 Page eBook
SMGPS will tell you the why & how to use social media for marketing, 1
tweet at a time. You'll learn essentials in digestible little spoonfuls.
Five B2B MarCom Strategies to Increase Sales Now - Free
YouTube. Twitter. Blogs. Podcasts. White Papers. Search. Direct Mail.
Trade shows. Webinars. Networking. TV commercials. Prints ads. LinkedIn.
Ten Innovative Ways to Use Twitter for Business
Increasingly more companies use Twitter for business, to do market
research, do brand advocacy and reputation management and provide
selected highlights from a conference or event. Twitter allows them to
expand their brand and thus generate new opportunities.
The Complete Guide to Search Engine Optimization (SEO)
Discover why Search Engine Optimization is one of the fastest growing
advertising strategies in online marketing. With this guide, you'll
learn how SEO can work for your business and bring your web presence to
the number one spot for top engines like Google, Yahoo, and Bing.
Request this free guide and receive price quotes from pre-screened and
quality SEO companies.
The Definitive Social SEO Guide Book
Download the free social SEO Guide Book that will help understand the
best ways to integrate your social media marketing and SEO efforts!
Top 10 Online Brand Protection Strategies for 2012
Do you have the right online brand protection strategy in place for
Twitter: Best Practices and Tips
If you've felt like tweeting for quite some time now, but didn't know
where to start, this guide is for you.
Using Social Media to Connect With Your Customers Online
-Free 93 Page eBook
Social media isn't just a list of destinations. It's a new standard of
expectations. Connect with your customers online or your competitors
Magazines with Free Subscriptions
to Qualified Readers
Weekly News Today Free
Magazine is the only publication dedicated to all disciplines of
business-to-business marketing. In print, through enewsletters and at
BtoBonline.com, BtoB Magazine provides more than 100,000 senior
marketers, with the information and analysis they need to develop a
winning integrated marketing strategy.
Marketer symbolizes the new imperative in marketing—to connect
multiple disciplines in the service of selling, sustaining and growing
your position in the market. Their mission is to seek out the best of
marketing intelligence, and then absorb, summarize, and organize it for
easy access and a quick read online and now in print for busy marketing
executives who rely upon their objective stories and balanced, unbiased
content to make informed business decisions.
Direct Marketer The most seasoned team of direct marketing
journalists in the business offers readers analysis of trends and
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best practices and measurement-based tactics that can assist any
direct-response marketer. Read the latest commentary from industry
experts and their editors on topics as vital to DM success as direct
mail, telemarketing, e-commerce, database/CRM, social media and email.
you need to get started monitoring your reputation, managing your budget
and resources or building your first campaign,
Chief Social Marketer's how-to advice will help you sort out the
essentials from the fads. Published every other Wednesday.
Daily also provides up-to-the minute news around hot topics such
as mobile marketing, email marketing, search engine optimization, social
media marketing and networking, and so much more!
Retailer delivers in-depth news and feature stories, targeted to
the everyday business needs of independent retailers, wholesalers,
distributors and closeout buyers. Each monthly issue also provides
hundreds of merchandise offerings from America's leading wholesalers,
importers and manufacturers. Editorial coverage includes the latest
industry news, trends, new products and marketing strategies that are
invaluable to the independent retailer.
Retailer is America's #1 source of information on e-business
strategies for retailers and direct merchants. The magazine also covers
exclusive reports on the competitive, marketing and operational trends
in e-retailing. If you are a store-based retailer, a cataloger, a
virtual merchant or an e-business provider, Internet Retailer provides
the information you need to make the most of your use of the internet as
a retail sales channel, multi-channel integrator or a tool for
Global, the leading trade publication for intellectual property
licensing and merchandising, provides award-winning editorial focusing
on business deals, trends and marketing strategies on every category of
Merchant boasts the top columnists in their fields as well as
seasoned staff writers with expert knowledge of their profession. They
also have a solid understanding of the back-end of the business, from
warehouse and contact center technology to shipping and handling and
customer service, as well as the front-end.
provides targeted, cutting-edge content for professionals
involved in all facets of direct response marketing, including DRTV,
interactive TV and the Internet. Through education about the value of
interactivity and research on its effects, Response is the industry
leader in promoting the convergence of interactivity and direct
Online Integration magazine provides readers with solid, how-to
information, case studies and advice from leading experts on catalog
creative, production/printing, e-commerce, fulfillment, merchandising,
database marketing, lists and media and customer relationship
Marketing Find the latest strategies and tips on … email …
social … mobile … direct mail … e-commerce … search … creative …
database marketing … B2B and more!
Magazine is the one magazine
to focus exclusively on the business of running a website: tips for
successful websites, solutions for enhancing website traffic, the latest
Internet industry trends and statistics, as well as news analysis on the
Internet industry. By providing a broad scope of useful articles and
tapping premier talent in the industry, Website Magazine covers all the
elements that together make websites successful: search engine
optimization and marketing, website design, content management, blogging,
E-commerce, online advertising, email marketing, analytics, web software
and applications, customer service/customer relationship management, web
hosting, mobile web and more.
Miscellaneous Links of Interest
Find Additional Recommend Links,
Marketing Articles and
Other Good Stuff in
the Information Library
section of the site.
Direct Marketing Newswire.
Find breaking direct marketing news releases as they relate to mail
order and direct marketing and small business. You can also get an RSS feed.
Direct Marketing Speakers
speakers in the direct marketing and mail
Direct Marketing Events
conferences, events, seminars,
expos, and educational opportunities, worldwide