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National Mail Order Association

Links to Free White Papers and Business Magazines
Direct Marketing, Mail Order, and Small Business Marketing Resources

Enjoy these hand selected white papers, ebooks, trade magazines that you can get free of charge.
If you find an offer here that is out of date, just let us know at info@nmoa.org

3 Ways to Segment your Facebook Fan Base
Learn how to best segment your Facebook fan base and how to best communicate with three different categories of fans by downloading this article.

42 Rules of Social Media
42 Rules of Social Media for Small Business' is the modern survival guide to effective social media communications and the answer to the question, "What do I do with social media?"
7 Email Marketing Trends You Cannot Ignore
Email marketing has been through a transition over the last five years, adapting to the arrival of social media and maturing to be a key channel for marketers. While many more organizations are embracing social media marketing, email still remains one of the most effective tools for ecommerce and subscriber engagement.
8 Google Tools to Improve Your Marketing Effectiveness
The search engine remains the dominant destination people land on when they do research, look for reviews and shop. However, Google is not only a search engine. It also owns a range of assets that provide marketers with social networking and content creation opportunities.
A Marketer's Quick Reference Guide for Content Distribution and Marketing Programs
Explore quick tips and best practices that will help you produce necessary components to ensure success for your online programs.
Gear Up for Success: 8 Steps to Get Sales & Marketing Cranking in Unison -- Free 27 Page eBook
Without alignment between sales and marketing, organizations can't operate at their full potential.
Google Website Optimizer Essential Training - Free Video Training Tutorials
In Google Website Optimizer Essential Training, David Booth shows how to use Website Optimizer, Google's free tool for conversion optimization.
How to Boost Your Company's Sales with Marketing
This step-by-step guide will help you create a successful business-to-business "marketing for leads" program.
How to Grow Your Business Using Online Marketing
This guide will introduce the basics, including the most effective strategies for pay-per-click ads, search engine optimization, email marketing and social media campaigns. YOU WILL RECEIVE FREE PRICE QUOTES FROM MULTIPLE ONLINE MARKETING VENDORS BY PHONE/EMAIL.
How to Use Google+ for Business
Google+ is the new social network on the block. With more than 40 million users and a growing influence on search, Google+ has definitely emerged as a key player in the online marketing ecosystem and poses a challenge to Facebook's domination of the social media space.
Introductory Guide to PPC
A successfully set-up and optimized PPC campaign can complement your organic search strategy and maximize your inbound marketing efforts. Not sure how to get started? Download "An Introductory Guide to PPC", which will walk you through the essentials of setting up a paid search campaign.
Lead Generation Tactics: A Recipe for Success
Learn tips and techniques about proven B2B sales lead generation, written by a leading B2B sales and marketing consultant.
Learning SEO From the Experts: A Step-By-Step Guide
Whether you are just getting started with SEO, or have been at it for years, this guide offers useful tips to get found online by more prospective customers. This free 27-page SEO guide covers all the elements of a successful SEO improvement strategy, including: Identifying Keyword Opportunities, Mastering On-Page SEO, Link-Building Strategies, How to incorporate social media into your SEO efforts, Tips for Ongoing SEO Improvement. This guide features contributions from top experts in the SEO industry.
Let's Talk Social Media for Small Business (Version 2) - Free 41 Page eBook
Feed the Social Media "Beast" and you'll see it pay dividends.
Marketing in a Downturn: Recession-Proof Strategies for Smart Marketers
In today's economy, how do we effectively use today's marketing tools to speak with our customers?
Paid Search Scams: How to Fight Back and Increase Your Search Traffic
Did you know scammers steal nearly 600 million paid search user clicks a month in the U.S. alone?
Pay Per Click Scams: How Marketers Can Fight Back and Win
Learn how fighting pay per click scams reclaims lost web traffic and revenue.
Redefining Viral Marketing
Content, no matter how brilliant, creative, abstract, or controversial, is not inherently viral.
SEO Best Practice Checklist Guide
Content, no matter how brilliant, creative, abstract, or controversial, is not inherently viral.
Social Media Marketing GPS -- Free 91 Page eBook
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Five B2B MarCom Strategies to Increase Sales Now - Free eBook
YouTube. Twitter. Blogs. Podcasts. White Papers. Search. Direct Mail. Trade shows. Webinars. Networking. TV commercials. Prints ads. LinkedIn. Facebook. Digg.
Ten Innovative Ways to Use Twitter for Business
Increasingly more companies use Twitter for business, to do market research, do brand advocacy and reputation management and provide selected highlights from a conference or event. Twitter allows them to expand their brand and thus generate new opportunities.
The Complete Guide to Search Engine Optimization (SEO)
Discover why Search Engine Optimization is one of the fastest growing advertising strategies in online marketing. With this guide, you'll learn how SEO can work for your business and bring your web presence to the number one spot for top engines like Google, Yahoo, and Bing. Request this free guide and receive price quotes from pre-screened and quality SEO companies.
The Definitive Social SEO Guide Book
Download the free social SEO Guide Book that will help understand the best ways to integrate your social media marketing and SEO efforts!
Top 10 Online Brand Protection Strategies for 2012
Do you have the right online brand protection strategy in place for 2012?
Twitter: Best Practices and Tips
If you've felt like tweeting for quite some time now, but didn't know where to start, this guide is for you.
Using Social Media to Connect With Your Customers Online -Free 93 Page eBook
Social media isn't just a list of destinations. It's a new standard of expectations. Connect with your customers online or your competitors will.

Business Trade Magazines with Free Subscriptions
to Qualified Readers


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BtoB Magazine is the only publication dedicated to all disciplines of business-to-business marketing. In print, through enewsletters and at BtoBonline.com, BtoB Magazine provides more than 100,000 senior marketers, with the information and analysis they need to develop a winning integrated marketing strategy.
Chief Marketer symbolizes the new imperative in marketing—to connect multiple disciplines in the service of selling, sustaining and growing your position in the market. Their mission is to seek out the best of marketing intelligence, and then absorb, summarize, and organize it for easy access and a quick read online and now in print for busy marketing executives who rely upon their objective stories and balanced, unbiased content to make informed business decisions.
Chief Direct Marketer The most seasoned team of direct marketing journalists in the business offers readers analysis of trends and developments impacting the DM world, with emphasis on case examples, best practices and measurement-based tactics that can assist any direct-response marketer. Read the latest commentary from industry experts and their editors on topics as vital to DM success as direct mail, telemarketing, e-commerce, database/CRM, social media and email.
Whether you need to get started monitoring your reputation, managing your budget and resources or building your first campaign, Chief Social Marketer's how-to advice will help you sort out the essentials from the fads. Published every other Wednesday.
eM+C Daily also provides up-to-the minute news around hot topics such as mobile marketing, email marketing, search engine optimization, social media marketing and networking, and so much more!
Independent Retailer delivers in-depth news and feature stories, targeted to the everyday business needs of independent retailers, wholesalers, distributors and closeout buyers. Each monthly issue also provides hundreds of merchandise offerings from America's leading wholesalers, importers and manufacturers. Editorial coverage includes the latest industry news, trends, new products and marketing strategies that are invaluable to the independent retailer.
Internet Retailer is America's #1 source of information on e-business strategies for retailers and direct merchants. The magazine also covers exclusive reports on the competitive, marketing and operational trends in e-retailing. If you are a store-based retailer, a cataloger, a virtual merchant or an e-business provider, Internet Retailer provides the information you need to make the most of your use of the internet as a retail sales channel, multi-channel integrator or a tool for supply-chain automation.
License Global, the leading trade publication for intellectual property licensing and merchandising, provides award-winning editorial focusing on business deals, trends and marketing strategies on every category of consumer products.
Multichannel Merchant boasts the top columnists in their fields as well as seasoned staff writers with expert knowledge of their profession. They also have a solid understanding of the back-end of the business, from warehouse and contact center technology to shipping and handling and customer service, as well as the front-end.
Response provides targeted, cutting-edge content for professionals involved in all facets of direct response marketing, including DRTV, interactive TV and the Internet. Through education about the value of interactivity and research on its effects, Response is the industry leader in promoting the convergence of interactivity and direct marketing.
Retail Online Integration magazine provides readers with solid, how-to information, case studies and advice from leading experts on catalog creative, production/printing, e-commerce, fulfillment, merchandising, database marketing, lists and media and customer relationship management.
Target Marketing Find the latest strategies and tips on … email … social … mobile … direct mail … e-commerce … search … creative … database marketing … B2B and more!
Website Magazine is the one magazine to focus exclusively on the business of running a website: tips for successful websites, solutions for enhancing website traffic, the latest Internet industry trends and statistics, as well as news analysis on the Internet industry. By providing a broad scope of useful articles and tapping premier talent in the industry, Website Magazine covers all the elements that together make websites successful: search engine optimization and marketing, website design, content management, blogging, E-commerce, online advertising, email marketing, analytics, web software and applications, customer service/customer relationship management, web hosting, mobile web and more.

Some Miscellaneous Links of Interest
Find Additional Recommend Links, Marketing Articles and
Other Good Stuff in the Information Library section of the site.

Direct Marketing Newswire. Find breaking direct marketing news releases as they relate to mail order and direct marketing and small business. You can also get an RSS feed. http://www.DirectMarketingNewswire.com
Direct Marketing Speakers
www.marketingspeakers.com
Top expert speakers in the direct marketing and mail order industry
Direct Marketing Events Calendar
http://www.directmarketingevents.com/
Find industry conferences, events, seminars, expos, and educational opportunities, worldwide
 

National Mail Order Association, LLC
2807 Polk St. NE Minneapolis MN 55418-2954 USA
Tel: 612-788-1673

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