Direct Marketing Toolkit for Small and Home Business

Learn to recognize, conceptualize and develop
a winning business concept...
then jump-start it on a shoe-string using successful low cost
direct marketing and publicity methods.

Use the Internet, catalogs, direct mail, free publicity, classified ads, newspaper & magazine ads, and other direct marketing methods...to start and build your business!

Who needs this book?

This book is written for the entrepreneur. The person who wants to start a business from home…and be successful at it from the start. Or, you’re a person who has already started a small or home based business…and you need to sell more of what you sell, and you need practical marketing tactics and techniques that you can put to use right now.

“Starting” a home business is easy. It takes just a few bucks and a couple of days to get registered in your state.

But being successful at it…and making money, well, that’s another story.

This book will help you be successful.

And you don’t need a lot of money to start. You just need to know the right process, the first time out of the gate. In other words, you don't need to waste all your money on learning expensive lessons!

There is no fluff in this book. It’s all about buying and selling. Whether you’re selling a product…or selling a service, you learn how to start a business the right way…the first time, and you also learn something vitally more important…how to become a better marketer!

For the home based business owner, being a better marketer means knowing how to effectively utilize direct marketing and mail order methods. Restated, knowing direct marketing and mail order methods is vital to being successful at a home based business.

Proven, hands on, tested methods—for marketing and selling—that’s what you will get from this book. You will learn from a master marketer and business owner John D. Schulte, president and chairman of the National Mail Order Association (NMOA) One of the few people in America to be certified by a United States Federal Court as a direct marketing and catalog expert.

John Schulte is a real live marketing man that has applied the exact same procedures he presents in this book, in dozens of situations, over a period of some 30 years. He has been there…and done that. And IS doing it! Now he shows you how to get a solid start in your business.

When you turn the last page of this book, you will have an entire understanding of starting your business the right way…and exactly how to promote it…so you can really sell something and build your business…and not drain your bank account!

You’ll also have learned how to create viable new business concepts.

You’ll now know how to get free publicity and discounted advertising…and how to plan a money making website…even how to qualify to get high priced business and trade magazines for free!

What’s more, the Direct Marketing Toolkit comes with a companion CD that gives you Microsoft Excel® advertising and direct mail breakeven spreadsheets, and first two years of operation profit and loss spreadsheets, press release templates, advertising examples…and much more!

There are a million business start-up and marketing books on the shelves that give you very little "real" information that you can actually use for starting a business and really making money at it. And other marketing and business professionals bloviate on the subject with useless information and confuse you with encyclopedic words and needless jargon. Your money is wasted, and your precious time is lost.
Not this book! It's simplified...and straight forward.

What you learn in the Direct Marketing Toolkit is something you can put into action right away, and the knowledge will serve you forever.

Take a look at the Table of Contents below!

Please click here for a personal note from the author, John Schulte.

The introductory price for Direct Marketing Toolkit is only $79.95, (Includes S&H) and for a limited time, when you purchase the Direct Marketing Toolkit, you will also receive the NMOA Industry Contact Directory.

The NMOA Industry Contact Directory is your connection to the entire direct marketing industry. From advertising agencies, to list brokers, to mail order software, and everything in-between, the NMOA Industry Contact Directory is an unmatched tool to help you succeed. You will also find in this directory all my secret places to get free publicity for your company.
It alone is a $39.95 value. Click here for a complete list of contact categories included in the NMOA Industry Contact Directory.

Special Report Now Included...FREE: "How to Make Money with Affiliate Programs!"
This is a $39.95 Value. Read about it here: http://www.nmoa.org/catalog/affprograms.asp It outlines the six ways I use affiliate programs for making extra money every month, and you can too!

Extra Bonus just added to the Companion CD for 2011!
Every business needs to learn to recognize and create good advertising. One of the best ways is to do this is studying the advertising of others. In this extra bonus we feature over 100 full size product and lead generation advertisements in over 21different product/service categories for you to study and learn from, take ideas from, or get new business ideas from. All in .jpg format for easy viewing on your computer screen.

International orders please note, if you live outside the USA we email the files to you or
provide a web location to download them.

Chapter One: General Understandings – Page 8
a: What is mail order?
b: Can you “get rich” in mail order
c: Is being an entrepreneur right for you
d: How much money will you need to start
e: Why should you start a business

Chapter Two: Getting Ready to do Business – Page 13
a: What you will need
b: Choosing a company name
c: Getting a sales tax ID number
d: What will your address be
e: Getting set up to accept credit cards
f: Other things you’ll need

Chapter Three: Buying and Selling Products – Page 17
a: What sells, and what you should sell
b: How to pick products that are easy to market
c: Developing profitable product concepts
d: Finding new products in the past
e: Test your product picking skills
f: Dealing with product suppliers
g: Pricing your products
h: Drop-Shipping—selling without inventory
i: Testing products that do not yet exist
j: How to find products to sell

Chapter Four: Rules and Regulations – Page 29
a: Collecting sales tax from customers in other states
b: The FTC 30-day rule

Chapter Five: Making Sales and Creating a Customer Base – Page 32
a: How I got started
b: Places to sell—mail order related and non-mail order
c: How to become known in your area

Chapter Six: Taking Orders and Delivering What You Sell – Page 38
a: Order taking and product fulfillment

Chapter Seven: Selling on the Internet – Page 39
a: Picking your web domain name, your URL
b: Planning and creating your website
c: Free and cheap places to list/register your web site
d: Affiliate programs
e: eBay

Chapter Eight: Selling in Print—Advertising in Magazines, Newspapers – Page 43
a: Creating good advertisements
b: Ten key points for creating good advertisements
c: Common ad sizes in magazines and newspapers
d: Best months for advertising
e: The one-step and two-step advertising process
f: Using classified advertisements
g: How to get your advertising at a discount

Chapter Nine: Direct Mail – Page 50
a: The direct mail strategy
b: The components of the classic direct mail package
c: The direct mail letter
d: Writing a sales letter to a formula
e: Direct mail rules of thumb
f: Improving your direct mail
g: Co-op direct mailings

Chapter Ten: Things That are Part of all Advertisements, including Email and Direct Mail – Page 54
a: Converting features into benefits
b: 24 human wants to aim your advertising at
c: How to create a money making offer
d: What does an offer include
e: Presenting your offer
f: Payment terms
g: Popular offers
h: The most popular advertising phrases
i: The most persuasive words for advertising
j: Special days to create promotions around
k: How to track response and measure your advertising

Chapter Eleven: Understanding, Finding, and Using Mailing Lists – Page 74
a: Overview of mailing lists
b: List owners, list managers and list brokers
c: Four main categories of lists
d: Types of response lists
e: Choosing and using lists

Chapter Twelve: Publicity – Page 80
a: How to jump-start your company with publicity
b: How I got my first press release accepted
c: Eight steps for getting publicity

Chapter Thirteen: Alternative Advertising and Insert Media – Page 82
a: Advertising premiums, billing inserts and statement stuffers, card decks, blow-ins and bind-ins, free-standing inserts and package inserts

Chapter Fourteen: Direct Marketing Math – Page 84
a: Average response rates
b: Understanding the true value of a customer
c: Return rates for ordered products
d: Breakeven worksheet (MS Excel file included)

Chapter Fifteen: Creating a New Business Concept – Page 87

Chapter Sixteen: Mail Order and Business Opportunity Scams – Page 90

Chapter Seventeen: Miscellaneous Business and Marketing Tidbits – Page 91

Chapter Eighteen: How to Qualify to Get Free Business Trade Magazines – Page 92

Chapter Nineteen: Selling Information – Page 93

Chapter Twenty: Selling on Television; DRTV and Infomercials – Page 94
a: Product evaluator form

Contents of the companion CD ROM
a: Advanced Worksheet for Direct Mail—MS Word document
b: DM breakeven—MS Excel File (Matches Advanced Worksheet for Direct Mail)
c: Direct Mail Analysis Worksheet—MS Excel file
d: Two P&L worksheets, Year1 and Year 2—MS Excel files
e: Sample mailing list data card
f: Mail order watch advertisement (two ads Included; examples of a new product created out of an old product)
g: SIC codes—MS Excel file
h: State website links for starting a business (every state Included)
i: Press release outline, five PR templates and two samples of press releases

Special Report Now Included...FREE: How to Make Money with Affiliate Programs!
This is a $39.95 Value. Read about it here: http://www.nmoa.org/catalog/affprograms.asp

Extra Bonus just added to the Companion CD for 2010!
Every business needs to learn to recognize and create good advertising. One of the best ways is to do this is studying the advertising of others. In this extra bonus we feature over 100 full size product and lead generation advertisements in over 21different product/service categories for you to study and learn from, take ideas from, or get new business ideas from. All in .jpg format for easy viewing on your computer screen.

International orders please note, if you live outside the USA we email the files to you or
provide a web location to download them.

Click here to order the Direct Marketing Toolkit now for just $79.95
(Includes Shipping!)
Please order this book in full confidence.
If you don’t think it’s one of the best business investments you’ve ever made…
we want you to send it back, and we'll refund your money…NO QUESTIONS ASKED!

Super Bundle Package:
You can now get the Direct Marketing Toolkit and the Industry Contact Directory
bundled together with our Professional Wholesale Resource Guide in our
Entrepreneur and New Business Package. Click here for more details.

Copyright © 2005-2010 National Mail Order Association, LLC (NMOA) All Rights Reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any way without the prior permission of the National Mail Order Association (NMOA).

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