National Mail Order Association
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Direct Marketing Toolkit |
Who needs this book? This book is written for two types of people. You are either the person who wants to start a business from home…and be successful at it. Or, you’re the person who has already started a small or homebased business…and you need to sell more of what you sell. “Starting” a home business is easy. It takes just a few bucks and a couple of days to get registered in your state. But being successful at it…and making money, well, that’s another story. This book will help you be successful. And you don’t need a lot of money to start. You just need to know the right process, the first time out of the gate. In other words, you don't need to waste all your money on learning expensive lessons! There is no fluff in this book. It’s all about buying and selling. Whether you’re selling a product…or selling a service, you learn how to start a business the right way…the first time, and you also learn something vitally more important…how to become a better marketer! For the home based business owner, being a better marketer means knowing how to effectively utilize direct marketing and mail order methods. Restated, knowing direct marketing and mail order methods is vital to being successful at a home based business. Proven, hands on, tested methods—for marketing and selling—that’s what you will get from this book. You will learn from a master marketer and business owner John D. Schulte, president and chairman of the National Mail Order Association (NMOA) One of the few people in America to be certified by a United States Federal Court as a direct marketing and catalog expert. John Schulte is a real live marketing man that has applied the exact same procedures he presents in this book, in dozens of situations, over a period of some 30 years. He has been there…and done that. And IS doing it! Now he shows you how to get a solid start in your business. When you turn the last page of this book, you will have an entire understanding of starting your business the right way…and exactly how to promote it…so you can really sell something and build your business…and not drain your bank account! You’ll have learned how to create viable new business concepts. You’ll now know how to get free publicity and discounted advertising…and how to plan a money making website…even how to qualify to get high priced business and trade magazines for free! What’s more, the Direct Marketing Toolkit comes with a companion CD that gives you Microsoft Excel® advertising and direct mail breakeven spreadsheets, and first two years of operation profit and loss spreadsheets, press release templates, advertising examples…and much more! Take a look at the Table of Contents below! Please click here for a personal note from the author, John Schulte. The introductory price for Direct Marketing Toolkit is only $59.95 plus $8.95 S&H, and for a limited time, when you purchase the Direct Marketing Toolkit, you will also receive the NMOA Industry Contact Directory. The NMOA Industry Contact Directory is your connection to the entire direct marketing industry. From advertising agencies, to list brokers, to mail order software, and everything in-between, the NMOA Industry Contact Directory is an unmatched tool to help you succeed. It alone is a $39.95 value. Click here for a complete list of contact categories included in the NMOA Industry Contact Directory. International orders please contact us for shipping costs. Please include your address with postal code so that we may respond with an exact shipping cost.
Click here to order the Direct Marketing Toolkit Chapter One: General Understandings – Page 8 Chapter Two: Getting Ready to do Business – Page 13 Chapter Three: Buying and
Selling Products – Page 17 Chapter Four: Rules and Regulations – Page 29 Chapter Five: Making Sales and
Creating a Customer Base – Page 32 Chapter Six: Taking Orders and
Delivering What You Sell – Page 38 Chapter Seven: Selling on the Internet – Page 39 Chapter Eight: Selling in
Print—Advertising in Magazines, Newspapers –
Page 43 Chapter Nine: Direct Mail – Page 50 Chapter Ten: Things That are
Part of all Advertisements and Direct
Mail – Page 54 Chapter Eleven: Understanding,
Finding, and Using Mailing Lists –
Page 74 Chapter Twelve: Publicity – Page 80 Chapter Thirteen: Alternative
Advertising and Insert Media – Page 82 Chapter Fourteen: Direct Marketing Math – Page 84 Chapter Fifteen: Creating a New Mail Order Business Concept – Page 87 Chapter Sixteen: Mail Order and Business Opportunity Scams – Page 90 Chapter Seventeen: Miscellaneous Business and Marketing Tidbits – Page 91 Chapter Eighteen: How to Qualify to Get Free Business Trade Magazines – Page 92 Chapter Nineteen: Selling Information – Page 93 Chapter Twenty: Selling on Television; DRTV and
Infomercials – Page
94 Contents of the
companion CD ROM International orders please contact us for shipping costs. Please include your address with postal code so that we may respond with an exact shipping cost.
Click here to order the Direct Marketing Toolkit NOTE: You can get the Direct Marketing Toolkit and the Industry Resource Guide bundled together with the Professional Wholesale Resource Guide in our NMOA Entrepreneur and New Business Package. Click here for more details. Copyright © 2005-2008 National Mail Order Association, LLC (NMOA) All Rights Reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any way without the prior permission of the National Mail Order Association (NMOA). |
