Robert W. Westenberg
guide to getting through the "bale of mail" people are receiving
daily. From Bob Westenberg, an outstanding letter-writing specialist
who has had nearly half a century of experience at producing results
for clients of all kinds. It's practical and basic and usable...right
away...not "blue sky" and theory.
letter writing is something you dread, or hate to do, or lack
experience infind out the how-to of successful letters. Learn new
approaches and variations that are proven result-getters. Find
examples of successful letters and mailings with insights on why they
29 pages of potent
material to boost your letter writing skills and results.
Get practical advice
on "getting ready," overcoming writer's block, best formats for your
letters, prods for getting started, the crucial opening paragraph, potent P.S.'sand much more. Even includes "guaranteed business-getter" strategy.
Write great sales
letters of your own...this guide will show you how to do it, for years
In spite of the deluge
of direct mail and other information these days, dullness in sales
letters is more the norm than the exception.
Blame part of it on
computers. They've de-personalized people, turning them into
account numbers and databases. While they offer some excellent
opportunities for adding personalization to letters, instead many of
them crank out mass "form" letters that have all the personal appeal
of an OCCUPANT mailing.
And there are not many people around any more who really
know how to write a good, sound, creative sales letter. But there's no
need for your letters to be dull, drab, or boring. You can do plenty
of things to put some spark and life into yours.
It won't happen overnight. But if you follow some
rules (and break some others), you'll make it happen eventually...and
continuously. Best of all, you'll up your response, and keep on
Some of these suggestions will add to the cost of your
letters. But they'll also add considerably to their
effectiveness. And there are times when cost is insignificant when
compared to the potential payback.
Westenberg, a Board of Advisors member for the NMOA, is a copywriter
and consultant in Sedona, AZ. His advertising and direct mail writing
career spans more than 40 years. He is a four-time winner of the
Direct Marketing Association's "Leader Award" and Dartnell’s "Gold
Medal Award" for Excellence in Business Letter Writing. For over 25
years, his work has been included in The Greatest Direct Mail Sales
Letters of All Time.
How much is it?
Sure You Can Write Great Sales Letters guide is only $9.95 and is
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