It’s just so frustrating to work your little heart out trying
to create copy that sells and ranks high with the search engines
only to find that… it doesn’t. What’s wrong?
And better yet… how do you fix it? It starts with
one important bit of knowledge…
All Customers Are NOT the Same - Most Search Engines
ARE
If all customers are not the same (and they most definitely are
not) then think about this... how can "one-size-fits-all"
copywriting - with no course or focus - apply to every type of
customer? The truth is... it can't! And "one-size-fits-all"
copywriting doesn't SELL to every type of customer, either.
Yet still... countless people who have never taken a qualified
copywriting course sit down to write and just blindly put words
on a page. They give no thought to who will be reading that page.
You have to understand your customers.
You have to be able to tap into what they need and then give it
to them. Otherwise you're just wasting screen space.
Most search engines, on the other hand, are pretty
much the same when it comes to getting solid, high rankings.
There are certain things you should do - and not do - in order
to achieve those coveted top spots.
Content is still king… IF you
understand how to create “search engine copy. “
“I fancy myself a creative, and
even talented, writer who could easily write effective sales
copy. (That word "easily" should have been my first
clue!)
"So, off I went, skipping happily into
the world of copywriting. After
reading your book, I realized that there really is a difference
between
"writing" and "copywriting'; and,
that talent in one area does not
necessarily equate to talent in the other.
”I want to thank you personally for producing your
course. It is one of
the few ebooks--in fact, the only ebook--that I actually
printed and read,
versus merely skimming on-screen.”
Mike
Morgan, www.bisoncreek.com
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"Search engine marketing training is our field. I appreciated
Karon providing instruction on how to shape all this great
copy so it attracts the attention of the search engines. Attracting
the search engines is a major traffic generator, so search
engine friendliness as vital as the copy!"
Terry Plank, Director of Marketing
Academy
of Web Specialists
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Impress Both the Engines AND Your
Customers
My name is Karon Thackston. I’m the author of The
Step-by-Step Copywriting Course. I've been writing
“customer connected,” sales-generating, search engine copy for
companies since 1985.
Until now the copywriting courses I've seen just leave you hanging.
They give you general ideas with no specific information about YOUR
particular customers. They certainly don’t offer any information
on how to create search engine copy that impresses both your customers
AND the engines. But with The Step-by-Step Copywriting
Course, that's all about to change!
With The Step-by-Step Copywriting Course,
You'll Discover...
Copywriting Strategies Like:
- THE most important (and most overlooked) aspect of copywriting.
- the 4 personalities of customers and how to get them all respond
to your copy.
- the difference in how men and women buy... and how to use them
to your advantage.
- how to choose between long and short copy.
- how to write powerful copy even if your target audience includes
everybody!
- the 11 proven headline styles and how to effectively write each
of them.
- 21 words that make your headlines POP!
- the 7 steps for turning features into sales-generating benefits.
- how to add emotional triggers that increase the desire to buy.
- 17 proven freebies you can give away with your offer.
- why some testimonials can actually HURT your sales. (I hope
you aren't doing this!)
- the steps EVERY person goes through when deciding what to buy...
and how to sway that decision!
- the 9 secrets to turning ordinary "sales copy" into
a powerful "solution" your
customer has to have.
- why your USP could actually be killing your brand.
- how to determine if your copy has lost its punch and needs updating.
Search Engine Copywriting Techniques Including:
- special considerations to make PPC ads pull big!
- the proven formula for writing PPC search engine ads with high
click throughs.
- 5 special considerations for Web copy that can make or break
your sales.
- how to write Web copy that dominates the search engines.
- where to put keyphrases in order to increase saturation.
- ...and far too much more to list here!
The Step-by-Step Copywriting Course Gives You:
A format that allows you to work at your own
pace
You'll receive an ebook study manual with insights, guidelines,
do's and don'ts. Read it at your own pace, when you have the time.
Step-by-step instruction with lots of examples
You'll get step-by-step instructions and see real-life examples,
pulled from actual advertisements that show you exactly how to (and
how NOT to) write powerful copy.
Lessons so you can practice writing exceptional
copy
You'll have assignments at the end of every lesson so you'll get
plenty of practice.
Insight on how a professional would write it
Once you've completed each lesson, you can check the "Answers
& Insights" section of your manual that contains the answers
to the assignments, insights, examples of how I would write the
copy and important points to consider.
Heard enough? Ready to order?
Great! Just
click here and you'll be on
your way.
Order now and author Karon
Thackston
will personally send you
3 FREE bonuses… (worth $147)
never released before on the 'Net!
FREE Bonus #1 - The Truth About Keywords and Your
Copy (A $69 Value)
Robin Nobles of the
Academy
Of Web Specialists, "Madam Search Engine"
herself, allowed me to interview her one-on-one in order to find
out her own, specific strategies for developing keyword lists to
hit the right customers, placing keywords for maximum impact and
increasing keyword saturation to achieve exceptional search engine
rankings. You'll also receive a bonus in a bonus!
Robin has allowed me to include the exact same search
engine checklist she uses each and every time she evaluates
a site.
FREE Bonus #2 - How to Write Ezine Ads That Guarantee
Results! (A $39 Value)
When you think of ezine ads, who comes to mind first? No doubt,
it's Merle of
EzineAdAuction.
Merle's entire site is devoted to ezine ads so she knows a good
one when she sees it. Now she's developed this special tutorial
just for you! What's the secret to ezine ads that sell? And how
do you make yours one of them? Merle tells all!
FREE Bonus #3 - Getting Your Articles Published
In Syndication (A $39 Value)
Do you write and promote your business with articles? Syndicates
offer massive exposure but also have special
qualifications. How do you get accepted? What are syndicate publishers
looking for in articles? You'll find out right here as I interview
2 of the most influential ladies online.
Kim Haas of
Womans-Net.com
and Shelly Lowery of
Web-Source.net
tell it like it is! What gets their attention? What turns them off?
How to make a name for yourself online. It's all here!
Absolutely
Risk Free and 100% Guaranteed! |
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If you aren't completely satisfied, just let me know within 30
days and I'll personally refund your entire purchase
price.
The complete Step-By-Step™ Copywriting Course,
including the study manual ebook, the insights & answers section,
and all 3 FREE bonuses is only $89.
No, this offer doesn't expire at midnight tonight. No, the
bonuses won't evaporate suddenly for a reason that is beyond my
control.
What WILL happen is that you'll immediately
- right from lesson #1 - begin to understand:
- who your customers are,
- what they want,
- how to solve their problems,
- and how to present your product or service in such a way that
they'll want to buy from you.
And remember: this is
a tax deductible business expense.
- Stop floundering with your copy.
- Stop staring blankly at your computer screen.
- Stop hoping the "search engine gods" will bless you.
- Stop stressing over your lack of sales.
Download your
Step-By-Step™ Copywriting Course
now.
Only $89
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