From the Archives of the National Mail Order Association

This must-have manual is a powerful compilation of tested ways to get your prospect's attention, "forcing" him or her to read your message and to take action.

You will acquire, in these pages, a practical method for strengthening the most important parts of a sales letter: the opening and the closing.

Experienced letter writers agree that the first few sentences—getting the reader's attention and interest—are the toughest part of any letter-writing job. Once you get to the "body" of your sales letter, the going is easier. You know your own product—you can describe it, tell how it works, and play up its features.

If, however, your sales letter falls short in the opening sentences, your prospect never gets to read those good sales arguments of yours!

Thus the "start" of your sales letter is not only the hardest part to write, it is also the most important part. In fact, experts say that the right start can make a difference of as much as 800% in the pulling power of a sales message!

After you've developed a good "start" for your letter, and after you've told your sales story, you need a good close. Many a sale has been lost because the sales letter was weak in making a bid for action. A powerful, action compelling ending for your sales letter can mean an extra 25% to 50% in sales!

In this compilation of 199 "starts" and "stops" for sales letters, you will find tested ways to get your prospect to read your sales message—tested ways to get your prospect to act. The material shown here has been compiled from among thousands of outstandingly profitable letters. These are NOT theoretical writings of "armchair wizards." They are NOT stock phrases of a "ready letter writer." They are the actual openings and closings of letters that have brought in hundreds of thousands of dollars worth of actual orders.

Each selection was chosen on the basis of effectiveness and adaptability. If you are alert to recognizing the possibilities, this volume gives you many times more material than its title promises. For although the title is 199 Starts and Stops for Successful Sales Letters, each example given here will suggest additional variations and adaptations. 199 examples? No! — 10 times 199 examples, or as many times 199 as human ingenuity can devise.

How much is it?

The National Mail Order Association's 199 "Starts" and "Stops" for Successful Sales Letters is only $49.95 and includes FREE the 24 Human Wants To Direct Your Sales Appeal To, a listing of human desires to help you understand the psychological part of advertising. You will learn why someone reacts in a certain way. When you know why, you know the right buttons to push in your sales message. Both items are conveniently downloadable in one PDF format document. You will need (the free) Adobe Acrobat Reader in order to view and print the document. Here are a few tips about using PDF files.

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