|
by James Obermayer
A year’s worth of sales and marketing
wisdom at your fingertips and on your computer!
Be more productive and more effective and make more money with:
- Quarterly Planners
- A treasure chest of 365 tips — one for every day of the year —
organized weekly
- Advertising
- Lead Generation
- Selling and Sales Management
- Leadership
- Marketing and Marketing Management
- Public Relations and Publicity
- Speaking and Presentations
- Trade Shows and Events
- PLUS: A Week’s Worth of Screensavers on CD (MAC and PC compatible)
— free with this book!
Table of Contents
About the Author
Preface
Quarterly Planner
Sales & Marketing, Weeks 1-13 (#1-91)
Quarterly Planner
Sales & Marketing, Weeks 14-26 (#92-182)
Quarterly Planner
Sales & Marketing, Weeks 27-39 (#183-273)
Quarterly Planner
Sales & Marketing, Weeks 40-52 (#274-365)
Index by category
What the experts are saying
about Sales and Marketing 365
“This book is loaded with nuggets of wisdom that can spell the
difference between success and failure in sales and marketing.”
-Dr. Tony Alessandra
Author of Non-Manipulative Selling
and The Platinum Rule
“Consistency, Quality, Usefulness . . . these are what everyone in
every sales and marketing organization needs—not just once in a
while, but every day. And it’s what Obermayer delivers: the perfect balance of savvy, big-picture management wisdom, and
hard-nosed, in-the-trenches, operational advice that will be
profitable and practical for every day of the year.”
-Rick Kean
Executive Director
The Business Marketing Association
“Don’t take a year to read this
book! Put Sales and Marketing 365 on
your desk and consult the sales manager’s tip of the day every
morning, but only after you’ve read the book cover-to-cover. This
is grounded, important advice that you need now.” --Chris Murray
Editor
Soundview Executive Book Summaries
About the author of
Sales and Marketing 365
Jim Obermayer has been a leading B2B sales and marketing
consultant, executive, trainer, speaker, and author for more than
a quarter of a century. He currently is Senior Vice President of Sales for AdTrack Corporation and previously has held similar
positions as Executive Vice President of Inquiry Handling Service,
inc., and Vice President of Kern Direct, and head of Sales Leakage
Consulting.
He is co-author of Managing Sales Leads (identified by Sales &
Marketing Management Magazine as one of the best-selling business books of 1995) and author of more than 80 articles on sales and
marketing management for such publications as the Los Angeles
Times, Business Marketing, Trade Show Week, The Business-2-Business Marketer, Direct Marketing to Business Report,
Marketing News, and Sales & Marketing Management.
He is a much sought-after speaker and trainer, having spoken
before groups for organizations such as The American Marketing
Association, the Business Marketing Association, the National Center for Database Marketing, Direct Marketing to Business
Conference, Business-to-Business Database Marketing Conferences,
Computer & Electronics Marketing Association, and Toshiba Medical
Sales.
Obermayer’s philosophy of management, reflected in his writings
and speeches, most often revolves around the central idea that the
chasm between sales and marketing can only be bridged by managers
who are dedicated to solving the self-interest of both parties.
This book is a continuation of that win-win philosophy.
We accept Visa, MasterCard, American Express, and Discover credit
cards as well as PayPal.
Ordering inside the USA
The cost for Sales and Marketing 365 is only $17.95 plus $7
shipping within the continental United States.
For information on the cost of
International shipping, please
email our order department
and make sure you provide your address to receive a reply with
accurate shipping cost.
Click here to order Sales and Marketing 365 for only $17.95 plus $7
shipping!
On-line Catalog
|