Parenting Market Advertising Guide 

New for 2008!

Your ads will get NOTICED when you advertise in the PARENTING & FAMILY MAGAZINES.

Parenting and family publications cater to one of the hottest consumer markets you're ever going to find: the Parenting Market! This is a family-oriented market with an intense interest in products and services for their children and their families. These readers are in a special stage in their lives, where they have very specific WANTS and NEEDS. So if you've got the right product or service, you're looking at a GOLDMINE OPPORTUNITY!

Our EXCLUSIVE Parenting Advertising Guide brings you over 300 of the best regional and national parenting magazines and tabloids covering the United States and Canada. These publications offer support to parents at every age and stage of child rearing: from learning to walk, to learning to drive, and off to college!

In this 105-page guide, you'll find a detailed analysis and demographic breakdown of the consumer family and parenting market. Complete demographic market overview and consumer market trend analysis with indicators on spending trends and buyer behavior. This gives great background information and a detailed explanation of which particular audience the magazine intends to reach. This also gives you the ability to uniquely focus on a specific category within the market segment. You'll have access to addresses with phone numbers, and circulation and advertising rates for the most profitable regional parenting magazines and tabloid newspapers in this market.

Here is the table of contents:
Parent Market Overview: 5
Alabama: 9
Arizona: 10
Arkansas: 11
Australia: 11
Canada: 14
California: 19
Colorado: 27
Connecticut: 28
Delaware: 30
Florida: 31
Georgia: 35
Hawaii: 37
Idaho: 38
Illinois: 38
Indiana: 40
Iowa: 40
Kansas: 41
Kentucky: 42
Louisiana: 43
Maryland: 33
Massachusetts: 46
Michigan: 48
Minnesota: 51
Mississippi: 32
Missouri: 53
Montana: 54
Nebraska: 54
Nevada: 55
New Hampshire: 56
New Jersey: 57
New Mexico: 60
New York: 46
North Carolina: 67
North Dakota: 69
U.S. National: 70
Ohio: 80
Oklahoma: 84
Oregon: 85
Pennsylvania: 86
Rhode Island: 89
South Carolina: 90
Tennessee: 91
Texas: 93
Utah: 96
Vermont: 96
Virginia: 97
Washington: 99
Washington D.C.: 101
Wisconsin: 102

How big is this market opportunity for you as an advertiser?

Well, how does TREMENDOUS sound? This is no exaggeration. In fact, the parenting market may well be one of the best kept secrets in the world of print advertising. Many parenting publications across the United States and Canada regularly commission independent market research companies, search as Pulse Research, Inc. or the Circulation Verification Council, to poll and survey their readers. The results have been outstanding.

For instance:

• On a national average, 74% read the ads in their parenting magazines either ALWAYS or ALMOST ALWAYS, and most use the ads to make shopping decisions. L.A. Parent - one of the largest regional parenting publications with a 110,000 monthly circulation - reports that almost 100% of their readers use the magazine to find family friendly businesses and services!
• 91% of parenting magazine readers shop primarily for themselves, 87.8% shop for their children, and 88% shop for their homes.
• These readers not only like to hold on to each issue, they pass it along to others. On average, each issue gets read by 2.5 readers.

What type of products and business services are these consumers looking for?

From cradle to college, a growing family has many needs. And keep in mind that parents do more than care for their children. As the surveys indicate, they frequently shop for themselves as well. They are interested in baby care products and services, toys, party supplies, clothing, educational products, family portraits, furnishings, leisure and family travel, recreational opportunities, children sports equipment and sports programs, health products and services, all types of insurance, banking services and financial planning, college planning advice, children seasonal camps, domestic services, employment / training / work from home opportunities, home improvement and household products such as lawn care, home decorating, and on and on.

Do you have a product or service that might interest this NICHE consumer market?

These consumer-oriented parents put the needs of their children and family first. If you have a service or product that targets this lucrative market, then these are the potential customers you want to reach! Our market guide will MAKE IT EASY for you to connect with this audience, by bringing you the regional and national publications that weekly and monthly reach the heart and soul of this consumer market.

You can be assured that we won't waste your time by listing only the most popular parenting magazines with national coverage, whose smallest display ad start at $18,000 (and that's just for a tiny little ad!). We realize this type of information would be completely useless to you, so we intentionally ignore those publications and avoid listing them.

Instead, our Parenting Market Advertising Guide concentrates on bringing you the BEST regional and national parenting publications based on the MOST AFFORDABLE rates and circulation. If it didn't meet our criteria of quality and affordability, it didn't make our guide. Most of these magazines offer affordable mini-display ads and classifieds, while many others offer regular display ads, which in some cases start at less then $100. With average monthly circulation usually ranging between 20,000 to over 300,000 households. There are also many publications that offer website or ezine advertising together with their print ads.

Don't miss this great chance to reach an enthusiastic and receptive audience.

You can order your downloadable Parenting Market Advertising Guide at our special price of $49.95! Not only are you saving with the lowest price ever, but by downloading it now you'll begin to benefit immediately from the wealth of advertising sources our guide will bring you.

We accept Visa, MasterCard, American Express, and Discover credit cards as well as PayPal.

Click here to order the one-and-only Parenting Market Advertising Guide!

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