Directory of Major Direct Mailers

The Directory of Major Mailers & What They Mail-100% Updated 2011 Edition Choose the Print, Online or Both at a Special Combo Price

2011 Edition of Major Mailers is your insider's guide to the companies spending over $50 Billion in direct mail efforts. If you are a supplier of direct mail or email services, the Directory of Major Mailers (print edition or online) will be your path to new business and success.

Claim your share today! Key information includes:

More than 4,000 profiles of direct marketing companies that use direct mail and email

Full contact information including address, phone, fax, website, email address, etc.

Thousands of key contacts - your qualified leads!

29,000+ mailings described by category, format, marketing technique

200+ categories of mail, including financial services, insurance, publishing, fund raising, travel, telecommunications and more!

Scanned images of direct mail packages (online only)

Mailers who use 4-color printing or variable data printing (VDP)

Special Section: Geographical Index

Special Section: Format Index

Special Section: Alphabetical Executive Contact Index

The Directory of Major Mailers ... Information that Guarantees Success!

Now in its 24th year, the Directory of Major Mailers & What They Mail takes you into the epicenter of direct marketing - proprietary information not available from any other source at any price.

Whether you're a supplier of direct mail services looking for clients, a direct mail marketer looking for new ideas or a direct marketer seeking a new position, the Directory of Major Mailers and What They Mail can provide you with the information you need to succeed!

Who Will Find Major Mailers Information Key to Finding New Business:

Printers

Envelope and Packaging Manufacturers

List Managers and Brokers

Promotional Products Distributors

Lettershops/Fulfillment Services

Database Services Providers

Ad Agencies/Copywriters and Designers/Media Services

Email Service Providers

Software Providers

Telemarketers

Website Service Providers

Postal/Delivery & International Services

Marketing Service Providers

Research Services

Marketers who want to stay on top of their market niche and tap into new ideas

Direct marketers looking for a new job

The Online Edition of Offers Powerful Options
The Directory of Major Mailers is also available in a fully searchable, easy-to-use and time-saving online 24/7version. Now you can find leads instantly!

In seconds you can search on the many fields in this extraordinary database and download the information into your own contact management software!

The Directory is continuously updated ALL YEAR LONG.

What's more, with the Online Edition of Major Mailers you can:

Search mailers by State or ZIP code

Search key contacts by title

Search by any (or all) of the 200+ categories of mail, such as insurance or fund raising

Search by date range

Search by mailing type: billboard, envelope, double postcard, etc.

Search for only new mailers recently added to the database

See an actual thumbnail of the direct mail package!

And remember, you can add your own notes download the information into your own contact management software!
The combinations of search - and the possibilities to grow your revenue - are endless!

How You Can Use Major Mailer Information to Grow Your Business:

Do you want to know what mailers are using VDP or 4-color? Would it help you to know if they mail in an envelope or a self-mailer? How about seeing their mailing history in a glance? You'll work smarter, faster and close more sales when you turn to the 2011 Directory of Major Mailers & What They Mail - the only direct mail reference of its kind.

Put the 2011 Edition of Directory of Major Mailers to work for you!

You will know whom to speak with when you call a new prospect, so you don't waste a precious moment of your selling time.

You will know if they already use the services or products you sell, before you pick up the phone.

You will know the activity of their mailing and marketing efforts and determine whether this mailer is right for your services.

With the Major Mailers Online edition, you will be able to export the best prospects and add them into your contact management system.

For unparalleled marketing intelligence, you will know what mailing packages have been used as "controls" by the top mailers in the country.

You will know what offers do best, not just in general, but for your particular industry.

You will know what your competitors are mailing.

You will know what direct marketing companies are in your area if you're job hunting!

How This Exclusive Information Was Gathered:
It all starts with the mail. For more than 25 years, the Who's Mailing What! Archive has been the leader in direct mail intelligence. Millions of direct mail pieces pass through the postal system every day. Yet the only record of this activity is the database maintained by our Archive staff. Our archivists sort through the thousands of direct mail packages each month and catalog and code them. This information is available in our Who's Mailing What! Archive, including full-size digital images.

The next step is to add the mailer information. The research team, using proprietary research, as well as third-party providers, adds contact information to the mailing data.

For the print edition, the information is presented in a variety of ways to be most helpful. First the mailers are organized alphabetically. Next is our newest addition: an alphabetical index of executive contacts. Then the mailers are grouped by category - so, for example, all auto insurance mailers are listed together. All magazines publishers are listed together, and so on. Following that index is another index by format. Who is using variable data printing? Who is buying #10 envelopes? And, of course, the online version is completely searchable on multiple fields.