Magic Marketing Minutes
An exciting collection of 48 Magic Marketing Minutes...all about Direct Mail, from Ray Jutkins

Ray has been involved with direct marketing for nearly four decades. He is the 1999-2000 winner of the Arizona Direct Marketing Association's Lifetime Achievement Award. He has been using direct mail since before postal codes and doing telemarketing campaigns pre-area codes. He created "integrated" marketing and sales programs before the word was understood. Ray works with clients from Sao Paulo to Singapore, from Tokyo to Toronto, from Honolulu to Phoenix to Atlanta.

Today Ray is at the next level ... sharing Web marketing ideas with audiences around the world. As usual, based on "live" experiences, his own, and those of his clients. Ray's audiotapes make learning a breeze. Listen at home, in the car, even at work for a quick pick-me-up during the day. Actually, the audiotape is over an hour's worth of knowledge about advertising mail, sometimes called AdMail or Direct Mail. And the 56-page booklet completes this combination package. So when it's not convenient to listen, you have the opportunity to read.

The kit includes 48 Magic Marketing Minutes - All About Direct Mail in a 56-page booklet and 70-minute audiocassette tape.

Here is just some of what you'll learn or be reminded of:

• What Direct Mail Can Do for Your Business
• 6 Steps to a Successful Direct Mail Package
• 9 Ways to Make Your Envelope Work Better
• Eye-flow for Letters
• How to Write a Direct Mail Letter
• 6 Ways to Make Your Direct Mail Personal
• A 13-Point Direct Mail Checklist
• How Long is Long
• What is a Limited Time Offer - and How to Use It
• 7 Times When You Might Use a Self-Mailer
• Getting Your Reader Involved with Graphics

... and 37 more idea-filled messages.

Listen and learn. Read and learn. One Magic Minute a day... or all at once. No matter how you do it, you will dramatically improve your knowledge of the Who, What, Why, Where, When and How of Direct Mail.

Magic Marketing Minutes is only $14.95. Delivery to the USA is $5.95. If you are ordering from outside the USA, please contact us for current shipping charges.

We accept Visa, MasterCard, American Express, and Discover credit cards as well as PayPal. Please click here to order Magic Marketing Minutes.

Power Direct Marketing…How to Make it Work For You

A dynamic, idea-packed book about planning for success in direct marketing…step by step. Based on Ray Jutkins' 8-Point Market Action Plan. You'll find this book a constant reference. It's your guide to really do it right! Soft cover edition.

Here's a list of only a few of the ideas you'll find when you dig into this 314-page guide:

• 25 Ways to use Direct Response
• The 9 Box Matrix
• How to Develop Good Objectives
• 9 Reasons Why You a Need to Repeat Your Message
• 3 Styles of budgeting
• Target Marketing vs. Mass Marketing
• 11 Audience Ideas to Remember
• A Score & More Ways to Make Your Offer
• The Offer Chart
• That Most Important "Guarantee"
• 99 Creative Ideas You Can Use
• Creative & Production Checklist
• Value of Life Time Value

This book will benefit everyone from the communications student to the marketing manager to the CEO.

Here's what others have said about Power Direct Marketing:

"Obviously this is not a book you can read just once and put away; this is an excellent reference tool."
Ron Purvis, CA Calgary
Alberta, Canada

"This book is full of Ray's usual historical facts, anecdotes, quotes, pith, and mirth. The best part is a practical, thorough, and detailed section on creating a 'plan' for a successful direct marketing campaign."
Steve Hill, Sequoia Pacific Systems
Santa Clarita, CA

"I'm impressed! Definitely more than just another book on direct marketing."
Phil Slater, Manager, Direct Marketing
New Zealand Post

"The chapter on creative contains more helpful information on direct response copy and design than many full-length books on the subject."
Bob Bly, Copywriter / Consultant

We accept Visa, MasterCard, American Express, and Discover credit cards as well as PayPal.

Power Direct Marketing (soft cover) is only $14.95. Delivery to the USA is $5.95. If you are ordering from outside the USA, please contact us for current shipping charges.

Click here to order the soft cover edition of Power Direct Marketing…How to Make it Work For You.

Power Direct Marketing (hard cover) is only $19.95. Delivery to the USA is $5.95.  If you are ordering from outside the USA please contact us for current shipping charges

Click here to order the hard cover edition of Power Direct Marketing…How to Make it Work For You.

Power Direct Marketing Seminar – Database Marketing
Hopelessly devoted to you…loyalty is a powerful two-way street

Ray Jutkins brings you passion for positive results through outstanding creative performance and truly outraygeous presentations! Learn how using knowledge about your customers and prospects is the most important and powerful function of a database. It makes no sense to build a database unless you use it creatively to build relationships with your marketplace. The set consists of videotapes and workbook/references that you'll use again and again as you put your new knowledge to work. You'll see case histories illustrating how Customer Relationship Marketing leads to more sales…and more profits!

You'll Discover:

• Why Build a Database
• Objective of Database Marketing
• 8 Benefits of Relationship Marketing
• 7 Things NOT to Do
• Things You Can Do Better with a Database
• Measurement and Analysis
• Increasing Frequency and Loyalty

…and much more.

FREE BONUS with the Database Marketing Video Package:

"The 9 P's of Marketing"…a concept that touches on every phase of the marketing process.

Here's what others have said about the Power Direct Marketing Video Series:

"If there was a Direct Marketing Olympics, Ray Jutkins would score a 10 for presentation, energy and knowledge."
Eddy Boas, Organizer, Pan Pacific Direct Marketing Symposium

"I've heard speakers from the four corners of the world. None surpasses Ray for down-to-earth knowledge, useful ideas, or sheer educational and entertainment value."
John Tarrant, Australia Post
Sydney

Power Direct Marketing Seminar - Database Marketing is only $199.00. Delivery to the USA is $22.00 (2 day delivery). If you are ordering from outside the USA, please contact us for current shipping charges.

We accept Visa, MasterCard, American Express, and Discover credit cards as well as PayPal.

Click here to order Power Direct Marketing Seminar - Database Marketing.

Power Direct Marketing Seminar – Direct Mail
How to do exciting things with direct mail!

Ray Jutkins brings you passion for positive results, through outstanding creative performance and truly outraygeous presentations! What would you do if you received one Nike running shoe in the mail? You'd pay attention to the message - right?

See examples of how some very creative marketers use direct mail to generate more business and more profits. You'll wonder how you ever did without this targeted medium that is cost-effective - and FUN! From mail order to fund-raising, from lead-generation to customer loyalty programs - you'll get dynamic ideas. The set consists of videotapes and workbook/reference that you'll use again and again as you put your new knowledge to work. Guaranteed to get your imagination working on your breakthrough campaign.

From the Table of Contents:

• Why Direct Mail is Booming…
• What do you do with Direct Mail?
• When do you use Direct Mail?
• 6 Steps to make your Direct Mail Successful
• There are 4 parts to a Direct Mail Package…
• 4 Things People do with Mail
• Envelopes - the outside of the package
• 9 Ways to make your Envelopes work better
• 9 Points to know about what is in your P.S.
• When to use a Self-Mailer… and other ideas
• Letters in Direct Mail…
• The Bumps of Direct Mail
• Direct Mail Check Lists
• Ray Jutkins reports from Tokyo, Japan
• Ray Jutkins reports from Auckland, New Zealand
• The 24 Point Direct Mail Check List
• 15 Keys Unlock the Secrets to Better Direct Mail
• Workshop Suggestions

...and much more

Here's what others have said about the Power Marketing Video Series:

"Planning is essential for all successful ventures, and yet planning rarely gets the attention it deserves. Why? Most people simply don't know how to do it correctly. Ray solves that problem."
Dwaine L. Canova, Chairman & CEO
ZACSON Corporation

"Energetic, effective, exceptional knowledge. Ray is a practical master of his field."
Alan P. Hald, Chairman
MicroAge, Inc.

Power Direct Marketing Seminar - Direct Mail is only $199.00. Delivery to the USA is $22.00. If you are ordering from outside the USA please contact us for current shipping charges

We accept Visa, MasterCard, American Express, and Discover credit cards as well as PayPal.. Click here to order your copy of Power Direct Marketing Seminar - Direct Mail.

Power Direct Marketing Seminar – Direct Mail Creative
"It's nice to meet a creative person…all my friends are serious."

Ray Jutkins brings you passion for Positive results, through outstanding creative performance and truly outraygeous presentations! You'll be amazed at the dozens of examples - great and ghastly - illustrating principles and techniques of direct marketing. The set consists of videotapes and workbook/references that you'll use again and again as you put your new knowledge to work. Learn when to be brief…and how to be interesting.

From the Table of Contents:

• Creative By Numbers
• Let's Talk about Direct Response Graphics
• Response Devices…How to Lead Your Customers to Give You Their Business
• I'll Drink to That! …Too Many T-shirts
• Boat Comes in for Thriving American Seafood Catalogue
• Personal Communications Check List
• The Copywriter's Check List
• The Art Director's Check List
• Workshop Suggestions

Includes:

• Using Testimonials & Case Histories to Advantage
• Graphics that Sell
• Typefaces that Increase Readership
• All about Percents…and Real Numbers
• The M A D E Formula
• Using Action Devices for Involvement
• Lift Letters
• Johnson Box & Running Headlines
• Illustrated Letters - and much, much, more!

Here's what others have said about the Power Direct Marketing Video Series:

"I purchased your complete set of videos. It is THE best tool we have to train our new recruits. It saved us tens of thousands of dollars in training time. And is extremely credible because it comes from a well known DM pro…Ray Jutkins."
Don Baker, Baker/Blais Direct

"Excellent! Very well prepared and presented and is easy to follow. Mr. Jutkins is very insightful, organized, and entertaining."
Val Thurston, DHI Computing

"Ray brings us a practical way to make direct marketing work harder. He proves learning can be fun."
Ed Alvarez, Leo Burnett
Latin America

Power Direct Marketing Seminar- Direct Mail Creative is only $199.00. Delivery to the USA is $22.00 (2 day delivery). If you are ordering from outside the USA, please contact us for current shipping charges.

We accept Visa, MasterCard, American Express, and Discover credit cards as well as PayPal. Please click here to order Power Direct Marketing Seminar- Direct Mail Creative.

Power Direct Marketing Seminar – Planning and Strategy
How to be an OVERNIGHT sensation…featuring the 8-Point Market Action Plan

Ray Jutkins brings you passion for positive results through outstanding creative performance and truly outraygeous presentations! Based on Ray's book Power Direct Marketing, you'll discover an easy to implement method for making direct marketing work for you. This dynamic and popular seminar leads you step-by-step through the 8-Point Market Action Plan. The set consists of videotapes and workbook/references that you'll use again and again as you put your new knowledge to work. A simple to understand and easy to use system to get from where you are to where you want to go.

Become a master of…

• Planning Your Objectives
• Timetable Management
• Budgeting for Profits
• Audience Selection
• Offers and How to Communicate
• The Basics of Creative
• Production and Media Selection
• Analysis and Measurement

...with examples and charts and check lists that alone are worth the price of the package.

Here's what others have said about the Power Marketing Video Series:

"Excellent! Ray Jutkins writes like he teaches - his ideas are rapid fire, to the point, and organized. So they can be used today to improve your business."
Howard E. Flood, McGraw-Hill Publishing

"Somehow Ray manages to distill his energy and fuse it with his wonderful clear-cut approach to direct marketing."
Jane Revell-Higgins, Promar Limited
United Kingdom

Power Direct Marketing Seminar - Planning and Strategy is only $199.00. Delivery to the USA is $22.00 (2 day delivery). If you are ordering from outside the USA, please contact us for current shipping charges.

We accept Visa, MasterCard, American Express, and Discover credit cards as well as PayPal. Please click here to order Power Direct Marketing Seminar-Planning and Strategy.

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