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How Can Inside
Direct Mail Help You?
If you’re selling (or interested in
selling) your product or service by mail, you should be reading
Inside Direct Mail. Each issue provides how-to tips for
generating maximum response to your direct mail efforts—to not only
help you get more customers, but to keep the ones you have and boost
your profit.
The articles in Inside Direct
Mail cover all market sectors—from nonprofit to
publishing, financial services, retail (including catalogs),
telecommunications, business-to-business, insurance and travel. If
you’re mailing it, they cover it.
Every month, Inside Direct Mail
gives subscribers the true insider’s picture of what’s powerful and
unprecedented in direct mail.
Check out what you get in every issue …
FEATURES
Three FEATURES each month cover a
variety of topics that can help you:
- Create copy and design that sells
- Reach your customers and get them to
buy
- Learn better list building and data
management
- Stay legal with what you’re mailing
- Develop effective e-mail marketing
and Web sales strategies … and more
TOP MAILINGS (From 4 to 6 per
issue!)
Every month, the staff at Inside Direct Mail and its
partnering Who’s Mailing What! Archive review thousands
of mailings to find the best and most cutting-edge packages in the
mail stream ... Then, those select mailings are analyzed by either the
people who created them or our own team of experts. The results: You
get to learn about the most effective direct mail strategies in the
mail today. And, each month you’ll come away with practical solutions
you can put to use in your own packages.
ANATOMY OF A CONTROL (semi-monthly)
Our staff gets down to the nitty-gritty in this in-depth interview and
analysis of a direct mail control, covering the creative, offer, and
list strategies that were used to create a long-term response-driver.
You learn about winning tactics you can apply.
COLUMNS
STRATEGY SESSION
The strategy behind this semi-monthly session comes from Lee Marc
Stein, an internationally known direct marketing consultant and
copywriter. Stein tackles subjects that stump even experienced
professionals, such as how to get your prospects to react, what to
test and when to test it, proven retention strategies, and how to
create B-to-B efforts that get you more business. After reading a few
of Stein’s columns, you’ll be better prepared to create truly
effective efforts.
STRAIGHT TALK with TRACY GILL
DIRECT MAIL INBOX
A roundup of lists to test, news on the latest products and
technology, postal updates, important statistics, and more.
PREMIUM WATCH
Find out what premiums are being offered by mailers big and small in
this semi-monthly department. And, a special “Premium Spotlight”
provides pricing information and even a listing of a few companies that
offer that month’s spotlighted premium(s).
The cost of a U.S. 12-month subscription
is just $297 plus $7 shipping.
We accept Visa, MasterCard, American Express, and Discover credit
cards as well as PayPal.
For U.S. subscribers
Click here to order
your subscription to Inside Direct Mail for just $297 plus
$7 shipping
For Canadian subscribers
Click here to order
your subscription to Inside Direct Mail for just $317 plus
$12 shipping.
For subscribers from all other
countries
Click here to order
your subscription to Inside Direct Mail for just $337 plus
$12 shipping.
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