Master Marketer Version
 U.S. Hispanic Advertising & Marketing Guide 

Most marketers have heard by now that the Hispanic/Latino market in the United States presents a huge marketing opportunity. There are many research reports available to prove it.

But the NMOA is the only source for a marketing guide that provides you the necessary contacts for reaching Latinos across the United States.

Introducing the NEW, Master Marketer Version of the NMOA U.S. Hispanic Advertising & Marketing Guide!—your source to millions of U.S. Hispanics general consumers, businesses, and professionals.

This exclusive, 654-page U.S. Hispanic Advertising & Marketing Guide offers over 2,000 listings, including U.S. Hispanic magazines, newspapers, Hispanic radio, TV, cable TV, mailing lists, advertising agencies, specialty advertising sources and more.

This Guide brings you all the advertising and marketing resources needed for you to easily tap into this FASTEST GROWING segment of the U.S. Market.

And when we say fastest growing we're not kidding. With an estimated purchasing power of over 680 billion dollars, projected to grow to over 900 billion by 2008, the Hispanic market is today the most rapidly expanding market in the United States.

The U.S. Census Bureau reports that there are over 38.5 million Hispanics in the U.S., and their rate of growth is staggering: 5 times faster than that of the rest of the population combined!

So how important is this ethnic market?

The answer is: too important to ignore! There are more Hispanics living in the United States today than the entire population of Canada – and to reach them you cannot rely exclusively on general mainstream media. Most Latinos prefer their own bilingual publications and radio/TV media, which is why you’ll find the U.S. Hispanic Advertising & Marketing Guide to be the resource guide you NEED to penetrate this exciting market.

Keep in mind that by the year 2010, almost one person of every six living in the U.S. will be of Hispanic descent. And what’s more, U.S. Hispanics are one of the largest and most consumer-friendly groups in the nation, even outspending the general U.S. population in some categories such as apparel and personal care products and services.

This is what our guide offers:

• Over 200 Hispanic Regional and National Magazines - ideal for mail order advertising of your products and services. Whether you’re looking to test your ads in low-cost regional magazines or place high visibility ads in the largest Hispanic publications with national coverage, you’ll be able to locate the perfect magazines to reach the specific segment of the Hispanic market you want to reach: car enthusiasts, small businesses, teens, fashion-conscious men and women, sports fans, health consumers, etc. etc. Listings are complete with full description of the reader’s interest, demographics, distribution frequency, circulation, rates, and contact information.
   
• Over 300 Local Hispanic Newspapers – organized and indexed by state. These are the trusted daily and weekly newspapers and local community tabloids Latinos RELISH and depend on the most. When you place ads in these local papers, your ads will be seen! Studies have shown that Spanish-language newspapers have 50% more readers per copy than English-language papers. Place affordable ads in specific markets, or run a regional / national newspaper network campaign.
   
• Nearly 700 Hispanic Radio Stations and Over 300 TV and Cable Stations – U.S. Hispanics are heavy users of radio and TV. According to a 2004 Arbitron study, Hispanics spend more time on the radio (22 hours per week) than non-Hispanics do (19 hours per week), while Spanish-language TV continues to be their favorite form of entertainment.
   
• Over 350 Hispanic Mailing List Datacards – you can conduct a successful direct mail campaign by targeting specific groups of consumers with sharply focused interests. No matter what segment of the Hispanic population you need to reach - whether business owners, industry-specific professionals, specific merchandise buyers, hobbyists by interest, proven mail-order buyers, households by sporting interests, charitable contributors, and much, much, more - you’re bound to find the right list to meet your target market.
   
• 150+ of the Best Hispanic Advertising Agencies – get your Hispanic marketing plan in full gear by hiring the professionals that can help you with every aspect of your Hispanic marketing campaign: from creation, production, and media management, to translation and consulting services. A wide gamut of agencies are listed, with a full description of their services - suitable for all-size budgets.
   
• Dozens of Specialty Advertising & Marketing Resources - Choose the right venue for your Hispanic promotional campaign: from aerial advertising to outdoor billboards and posters, cinema advertising, event marketing, mobile displays, and much more! In addition, the Guide offers you a thorough analysis of the U.S. Hispanic market, complete with statistical references, product consumer trends, buying habits, market projections, and the best way to market to Latinos in America.

Click here to review the complete “Table of Contents” of the U.S. Hispanic Advertising & Marketing Guide.

Don’t miss this fantastic opportunity to jump onto the bandwagon and get a foothold into the Latino Market! If you currently market to U.S. Hispanics you’ll find this guide simply PRICELESS – and if you’re not currently marketing to Hispanics you’ve got to ask yourself: can your business afford not to?

Consider this: the rate of growth of Hispanic consumers in America is so remarkable, that major corporations are starting to pour more advertising dollars than ever before into this market. They’re beginning to reach Latinos not only through Hispanic media, but also through mainstream media with Spanish-language ads!

In a sense, you can say that the Hispanic advertising industry is in its infancy stage. It’s just developing and about to truly take off. This is the right time for you to step in and gain a strong foothold into this market! As consumers, Hispanics are VERY LOYAL to their brands, so the sooner you establish your firm, products, and services, the more successful you’ll be. Simply stated, earn a satisfied Hispanic customer today, and you’ll have a customer for life!

Don’t hesitate. Begin taking immediate advantage of the U.S. Hispanic Advertising & Marketing Guide by ordering your copy today. Introductory price only $199.00 and includes a U.S. Hispanic Advertising & Marketing Guide companion CD.

We accept Visa, MasterCard, American Express, and Discover credit cards as well as PayPal.

Ordering inside the USA
Introductory price for this 654-page U.S. Hispanic Advertising & Marketing Guide plus companion CD is only $199.00 plus $16.95 shipping & handling within the continental United States.

Click here to order the Master Marketer Version U.S. Hispanic Advertising & Marketing Guide!

Ordering outside the USA
If you would like the Master Marketer Version U.S. Hispanic Advertising & Marketing Guide shipped outside the U.S. please contact orders@nmoa.org for a current shipping price.

On-line Catalog