Successful, Low Cost Direct Marketing Methods
A handbook of highly
effective marketing and direct marketing methods
If you have an idea or
product to market, you’ve come to the right book. This manual is
magic. It shows you step-by-step one of the most effective ways to
market a product with little money. No experience is necessary. And no
selling phone calls are neededever.
Marketing. How and where to find markets using easy-to-use resources
found in libraries. Analyzing market size, entrance barriers,
options. Marketing through magazines. includes the incredible ONE
EVENING marketing plan: Do all your marketing in a single evening!
198. Analysis of the different magazine directories & marketing
Catalog Campaign. How to find and assess catalogs. How to get
products into catalogs.
Direct Mail. Almost 100 pages showing how to create your own
campaigns and mailings. Facts, figures, examples and explicit,
instructions, list selection, creative, format, letters, copy, offer,
tone, price, analysis.
PR. Writing and media selection. Help with every aspect of creating
sending press releases, focus on increasing your chances of getting
published in magazines and newspapers and getting response. Includes
the ONE EVENING PR Plan: Figure out and execute our entire PR plan in a
single evening. See page 201.
Advertising. From the traditional to direct.
Creating ads, selecting
media, choosing an agency, plus buying space at discount. Placing ads
with the best possible chance of success, the first time.
Uncommon Marketing Techniques
Learn thousands of Direct Marketing inside secrets, hints, tips
and tricks! Practical, real-life lessons in marketing and direct
marketing! No history. No theory. Just low-cost marketing methods you
can use right NOW. Make your marketing faster, easier, more effectiveyet lower your costs. Includes over 33 of Jeffrey Dobkin's most
often requested "How-to" articles on small business marketing and
Incredible Trade Secrets Revealed! Over 33 completely independent
Magazine Publishers Hate Me
Exactly how to buy magazine ad space at a discount! Get an additional
20%, 50%, 70% off the price of your next ad. Learn the specifics of
exactly what to sayand when! The magazine publishers never tell you
How to Create your own Great Ador get one you like from an agency,
the first time.
How to select an Ad Agency. What questions to ask about pricing. How
to spot a bad dealor a bad agency. The advertising agencies never
tell you this!
How to Create a winning direct mail package.
Learn how to increase your direct mail response 4, 5, maybe 10 times
with a few simple tricks. Explicit directions with examples included!
Getting your press release into print.
How to write a great release. Then, learn how to increase your chance
of getting your press release published from 5% to 85% with these
incredibly easy techniques.
- How to Find the Markets for Your Invention
- The Most Valuable Letter you Can Write!
- Increase Your Ad Response 10 Times!
- The 13 Fastest Ways to Get Business Right Now!
- How to
Write a Small Classified Ad
- The One-Evening Marketing Plan. Incredible!
- The Best Campaign I Ever Wrote!
From Jeffrey Dobkin,
author of the best selling book How to Market a
Product For Under $500! Over 2,000,000 people read Jeffrey Dobkin's
how-to articles on direct marketing. Reason: He cuts right through
abstract theory and presents practical, USEFUL information.
Ordering information here:
How to Market
a Product for Under $500!
This Book Will Make Your
marketing EASIER, FASTER, and CHEAPER than ever!
In a few nights of easy reading, learn the
INSIDE SECRETS of DIRECT MARKETING!
Make Your Marketing 2x, 5x, 10 TIMES as effective and yet LOWER the
Buy this book today - use these low cost techniques by this weekend!
A great reference tool and an unbelievable marketing guide for small
businesses! Over 400 pages jam-packed with in-depth direct marketing
information. Make your marketing 2x, 5x, 10 times as effective and yet
LOWER the cost. Shows you how to create effective low-cost campaigns
easily. Find new markets effortlessly. Test new markets at almost no
cost. Increase the effectiveness of any campaign, guaranteed. No
theory. No history. Plenty of samples and examples. Over 2-1/2 lbs. of
lean marketing how-to information.
Specific how-to information you can put to use right now to launch a
product, or make your current marketing even more effective AND AT A
LOWER COST. An easy and fast plan you can work yourself or with
limited help. Explicit how-to instructions are not about marketing,
but exactly HOW TO market in traditional and non-traditional marketing
methods. You never learned this stuff in college!
Find Out How To…
- FIGURE OUT - and write - your entire
marketing/publicity plan in one evening. Impossible? Here's how!
- EXECUTE your publicity campaign in
entirety the next day? By Yourself? Easy! Page 216
- INCREASE the chance your press
release will be published - from 5% to 85%. Page 26
- HOW TO get your product in catalogs:
the campaign. Page 135
- Best months to advertise, WORST
MONTHS to advertise - the magazine publishers never tell you this!
- When DEFINITELY NOT to use long
copy. Page 78
- Learn exactly when envelope teaser
copy will spell DEATH to your mailing package. Page 88
- Analysis of your Library's: BEST
marketing reference guides - and how to use each one. Page 117
- Your press release - read this and
you'll NEVER write an ineffective press release again! Page 12
- Revealed: See the SECRET PROCESS
editors really use to select press releases. Page 20
- Are you getting the LOWEST AD RATE?
Page 245 The best ad position? Here's how - step by step. Page 254
- Increase the effectiveness of your
ad - BY 10 TIMES! Page 279
- HOW TO determine in which magazines
to place ads. Page 264
- HOW TO Write an effective headline.
- The Second MOST IMPORTANT line in
your ad. Page 287
- Correct the GREATEST MISTAKE made in
direct marketing. Your company does this too! Page 337
- The most EFFECTIVE part of any
direct mail package. Page 54
- NO BUDGET? Don't worry; you don't
need one! Page 161
- NO LITERATURE? You don't need it.
Really. Page 348
- Get an ad you like out of an ad
agency, THE FIRST TIME. Page 320
Ordering information here:
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