|
2012 Statistical Fact Book:
Now in its 34th year of publication, is the "Definitive Source for Direct
Marketing Benchmarks” and continues to adapt with the ever-changing
business landscape, replacing and updating information as necessary.
Get answers to your most pressing questions in this powerful
collection of DMA's most frequently requested data, statistics,
benchmarks, projections, and analysis in one easy-to-read resource.
The 2012 Edition offers a concise overview of key direct marketing
stats and facts from nearly 50 leading research sources.
Whether you are looking for basic benchmark information or hoping to
find more detailed data, this report gives you the information you
need. This year, DMA added dozens of new charts on new media to
augment the updated information on traditional channels.
The 2012 Statistical Fact Book is the source for benchmarks on
how marketers allocate their spending, which new media are becoming
mainstream, how customers respond to marketing, what trends are
emerging, and much, much more.
Chapters cover:
-Catalog
-Consumer Demographics
-Data
-Direct Mail
-Email
-Direct Marketing Overview
-Internet
-Mobile Marketing
-Nonprofit
-Search
-Social Media Marketing
-USPS Information
“The Statistical Fact Book evolves
every year to reflect the changes in direct marketing,” said Yoram
Wurmser, DMA director, marketing and media insights. “We put a lot of
effort into finding new sources that clarify how technological changes
affect what marketers are doing and how customers are responding."
Whether you are looking for basic benchmark information or hoping to
find more detailed data, this report gives you the information you
need.
Note: This Statistical Fact Book is offered as electronic .pdf
file.
Order online now!
We accept Visa, MasterCard, American
Express, and Discover credit cards as well as PayPal.
The cost is only $499.00 Order Today!
Order
The DMA 2012 Statistical Fact
Book!
Note: The DMA 2012 Statistical Fact Book is available in electronic
format. You will receive an email message with a link to download the report
within 24 hours of ordering. Orders placed after 12:00pm CST will be
received the next business day.
EXTRA SPECIAL only
from the NMOA: On a tight budget? Get the 2011
edition of the Statistical Fact Book for half price. Call Cindy at
612-788-1673 for availability.
Bookstore
|
