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National Mail Order Association

 The DMA 2013 Statistical Fact Book 

 

Hone your strategy, plan campaigns, justify the budget,
and produce winning results.


Revised, expanded, and only getting better!
Your definitive source for direct marketing data.

Direct Marketing Statistical Fact Book

2013 Statistical Fact Book: Now in its 35th year of publication, is the "Definitive Source for Direct Marketing Benchmarks” and continues to adapt with the ever-changing business landscape, replacing and updating information as necessary.

Get answers to your most pressing questions in this powerful collection of DMA's most frequently requested data, statistics, benchmarks, projections, and analysis in one easy-to-read resource.

Whether you are looking for basic benchmark information or hoping to find more detailed data, this report gives you the information you need. This year, DMA added dozens of new charts on new media to augment the updated information on traditional channels.

The 2013 Edition offers a concise overview of key direct marketing stats and facts from nearly 40 leading research sources. Whether you are looking for basic benchmark information or hoping to find more detailed data, this report gives you the information you need.

The 2013 Statistical Fact Book is the source for benchmarks on how marketers allocate their spending, which new media are becoming mainstream, how customers respond to marketing, what trends are emerging, and much, much more.

Chapters cover:

- Catalog
- Consumer Demographics
- Data
- Direct Mail
- Email
- Direct Marketing Overview
- Internet
- Mobile Marketing
- Nonprofit
- Search
- Social Media Marketing
- USPS Information

“The Statistical Fact Book evolves every year to reflect the changes in direct marketing,” said Yoram Wurmser, DMA director, marketing and media insights. “We put a lot of effort into finding new sources that clarify how technological changes affect what marketers are doing and how customers are responding."

Whether you are looking for basic benchmark information or hoping to find more detailed data, this report gives you the information you need.

Note: This Statistical Fact Book is offered as electronic .pdf file.

Order online now!

We accept Visa, MasterCard, American Express, and Discover credit cards as well as PayPal.

The cost is only $499.00  Order Today!  Order The DMA 2013 Statistical Fact Book!

Note: The DMA 2013 Statistical Fact Book is available in electronic format. You will receive an email message with a link to download the report within 24 hours of ordering. Orders placed after 12:00pm CST will be received the next business day.


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