National Mail Order Association

Join the NMOA
Membership info button
Home button

New products button
Industry contacts button
Classifieds button
Info library button
NMOA museum button
Links button


National Mail Order Association

 DMA 2012 Response Rate Trends Report 



Data to Benchmark Your Marketing Campaign

Knowing what performance to expect from your campaigns has never been harder – or more important. 

This eighth edition of DMA's Response Rate Report provides success metrics for direct mail, email, paid search, online display advertising, and telephone marketing. For the first time, the report contains transactional data on email (courtesy of Epsilon) and online display advertising (courtesy of Bizo), which provides richer industry-level data than was possible before.

As always, the Response Rate Report is a great way to see trends in marketing and gauge your firm's marketing performance.

You can benchmark your campaign performance for five primary media:

  • Direct Mail (five formats)
  • Email
  • Paid Search
  • Internet Display
  • Telephone

…with additional data on mobile (SMS and display), DRTV, Direct response radio, magazine, newspaper, inserts, fax and digital out-of-home. 

In order to let you compare your performance against similar campaigns, the data has been broken down into four additional segmentations:

  • Direct sale vs. Lead generation
  • B-to-B vs. B-to-C
  • Size of average sale
  • Industries (Business-to-Business Services, Consumer Packaged Goods, Education, Financial Services, Health Care & Pharmaceuticals, Nonprofit, Publishing Media & Entertainment, Retail, Technology & Manufacturing, Telecom & Utilities)

What's New?

  • Completely revamped methodology and layout
  • Segmentations of data by size of average sale and by B-to-B vs. B-to-C
  • Data for five formats of direct mail: letter-sized envelopes, postcards, oversized, dimensional and catalog
  • Data on primary purpose of campaigns by media
  • Completely new metrics on cost and performance for email, paid search, internet display, mobile and DRTV
  • Comparisons between media on average cost per sale or lead and response

Get definitive answers to the most important question in direct marketing today!

Order online now!

We accept Visa, MasterCard, American Express, and Discover credit cards as well as PayPal.

The cost is only $499.00 Order DMA 2012 Response Rate Trends Report

Note: The DMA 2012 Response Rate Trends Report is available in electronic format. You will receive an email with link to download the report within 24 hours of ordering. Orders placed after 12:00 p.m. CT will be received the next business day.



Top of page

National Mail Order Association, LLC
2807 Polk St. NE Minneapolis MN 55418-2954 USA
Tel: 612-788-1673

Office Hours: Monday-Friday, 9:00am to 5:00pm Central Time

General Information:
For specific inquiries, please see our contact page

Direct Marketing News