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Data
to Benchmark Your Marketing Campaign
Knowing what performance to
expect from your campaigns has never been harder – or more important.
This seventh edition of one DMA's
best-sellers answers crucial questions about performance. Completely
updated from previous reports, the 2010 Response Rate Report covers
more media and metrics than ever before. You can benchmark your
campaign performance for five primary media:
- Direct Mail (five formats)
- Email
- Paid Search
- Internet Display
- Telephone
…with additional data on mobile (SMS
and display), DRTV, Direct response radio, magazine, newspaper,
inserts, fax and digital out-of-home.
In order to let you compare your performance against similar
campaigns, the data has been broken down into four additional
segmentations:
- Direct sale vs. Lead generation
- B-to-B vs. B-to-C
- Size of average sale
- Industries (Business-to-Business
Services, Consumer Packaged Goods, Education, Financial Services,
Health Care & Pharmaceuticals, Nonprofit, Publishing Media &
Entertainment, Retail, Technology & Manufacturing, Telecom &
Utilities)
What's New?
- Completely revamped methodology and
layout
- Segmentations of data by size of
average sale and by B-to-B vs. B-to-C
- Data for five formats of direct
mail: letter-sized envelopes, postcards, oversized, dimensional and
catalog
- Data on primary purpose of campaigns
by media
- Completely new metrics on cost and
performance for email, paid search, internet display, mobile and
DRTV
- Comparisons between media on average
cost per sale or lead and response
Get definitive answers to the most
important question in direct marketing today!
Order online
now!
We accept Visa, MasterCard, American
Express, and Discover credit cards as well as PayPal.
The cost is only $470.00
Order
DMA 2010 Response Rate Trends Report
Note: The DMA 2010 Response Rate Trends Report is available in electronic
format. You will receive an email with link to download the report
within 24 hours of ordering. Orders placed after 12:00 p.m. CT will be
received the next business day.
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