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 Data
to Benchmark Your Marketing Campaign
The DMA 2007 Response Rate Trends
Report will help you develop comprehensive, results-oriented
campaigns, improve your overall marketing performance, and increase
your sales, leads, traffic, and fundraising.
Findings include:
- Circulation cost of the campaign,
number of orders, and average order value
- Six media applications including:
direct mail, catalog, inserts, newspaper and magazine space
advertising, telephone (outbound), email
- Four different campaign objectives:
direct order, lead generation, traffic building, and fundraising
Response bases from nineteen
industries and covering over 30 product and service categories:
- Building & Construction
- Business Services
- Catalog/Retail Sales
- Communications
- Computer and Electronic Products
- Education
- Entertainment & Recreation
- Financial Products and Services
- Health Services
- Eating and Drinking Establishments
- Professional Services
- Manufacturing
- Nonprofit Organizations (including
membership)
- Packaged Goods
- Personal & Repair Services
- Publishing
- Real Estate
- Travel
- Utilities
What’s New?
- Trend data for four-year period
(2004-2007) provides you with more dependable and robust best
practices
- Practical performance benchmark
which shows promotion costs as a percent of revenue/sales
- Benchmarks for your marketing
campaign such as cost per thousand, cost per order, and cost per
lead for each industry
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now!
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Express, and Discover credit cards as well as PayPal.
Ordering inside the USA
The cost is only $445.00 plus
$9.95 shipping within the continental United States.
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DMA 2007 Response Rate Trends Report Includes shipping within the USA.
Ordering outside the USA
The cost is only $445.00 plus
$24.95 shipping outside the continental United States.
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DMA 2007 Response Rate Trends Report
Includes shipping outside the USA.
On-line Catalog
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