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The Power of Direct Marketing: ROI,
Sales, Expenditures, and Employment in the US, 2009-2010 Edition
 In
these challenging economic times, get access to powerful statistical
evidence to fortify your decisions and justify your expenditures!
The Power of Direct Marketing
provides top-line comprehensive analyses and forecasts from the
DMA/Global Insight economic model on the impact of direct marketing
across all industries and sectors of the economy.
Emphasis on Short-Term Forecasts!
Recognizing that many businesses need to plan for the coming year,
included are next-year forecasts, as well as current year data,
five-year forecasts and historical context going back one year and
five years.
Access the latest top-line data,
highlighting:
- Return on Marketing Investment
- DM Advertising Expenditures
- DM-Driven Sales
- DM-Driven Employment
- DM Impacts by State and by Industry
Plus, Brand New Content!
In the 2009-10 Edition, the Power of
Direct Marketing includes for the first time Mobile Marketing
and breaks down Internet Marketing into 5 channels.
Data is broken down by channel,
industry, and business model including:
15 major channels:
- Direct mail (Non-catalog)
- Direct mail (Catalog)
- Telemarketing
- Email
- Internet Display Advertising
- Search Engine Marketing
- Social Networking Sites
- Internet (other)
- Mobile
- Direct Response Television
- Direct Response Radio
- Direct Response Magazines
- Direct Response Newspapers
- Direct Response Insert Media
- Other
52 major industry groupings
51 geographic regions
4 intended purpose categories:
- Direct order
- Lead generation
- Retail purchase
- Fundraising
2 major markets:
- Business-to-Consumer
- Business-to-Business
Fortify your decisions and justify
your expenditures with powerful evidence from the most trusted
authority in direct marketing statistics!
Order online
now!
We accept Visa, MasterCard, American
Express, and Discover credit cards as well as PayPal.
The cost is only $595.00 Order
The Power of Direct Marketing!
Note: The Power of Direct Marketing is available in electronic
format. You will receive an email with link to download the report
within 24 hours of ordering. Orders placed after 12:00 p.m. CST will be
received the next business day.
EXTRA SPECIAL only
from the NMOA
Order any one of these items and you will
receive a one years subscription to
Direct
Marketing Digest, regular subscription price is $99.00
-- Yours Free!
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