National Mail Order Association

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National Mail Order Association

 The Power of Direct Marketing 

ROI, Sales, Expenditures, and Employment in the USA
2011 - 2012 Edition

In these challenging economic times, get access to powerful statistical evidence to fortify your decisions and justify your expenditures!

The 2011 - 2012 edition of The Power of Direct Marketing provides top-line comprehensive analyses and forecasts from the DMA/Global Insight economic model on the impact of direct marketing across all industries and sectors of the economy.

Access the latest top-line data, highlighting:

  - Return on Marketing Investment
  - DM Advertising Expenditures
  - DM-Driven Sales
  - DM-Driven Employment
  - DM Impacts by State and by Industry

Be sure to check out the Direct Marketing Advertising Expenditures by Industry and Direct Marketing Driven Sales by Industry chapters. New charts contain detailed breakdowns for both DM advertising spending and sales by Media/Channel and Intended Purpose of Offer.

Data is broken down by channel, industry, and business model including:

  15 major channels:

     Direct mail (Non-catalog)
Direct mail (Catalog)
Internet Display Advertising
Search Engine Marketing
Social Networkng sites
Internet (Other)
Direct Response Television 
Direct Response Radio 
Direct Response Magazines 
Direct Response Newspapers 
Direct Response Insert Media

   52 major industry groupings

   50 states and DC

   4 intended purpose categories:

     Direct order
     Lead generation
     Retail purchase

  2 major markets:


Fortify your decisions and justify your expenditures with powerful evidence from the most trusted authority in direct marketing statistics!

Order online now!

We accept Visa, MasterCard, American Express, and Discover credit cards as well as PayPal.

The cost is only $595.00  Order The Power of Direct Marketing!

Note: The Power of Direct Marketing is available in electronic format. You will receive an email with link to download the report within 24 hours of ordering. Orders placed after 12:00PM CST will be received the next business day.

EXTRA SPECIAL only from the NMOA Order any one of these items and you will receive a one years subscription to Direct Marketing Digest, regular subscription price is $99.00 -- Yours Free!




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National Mail Order Association, LLC
2807 Polk St. NE Minneapolis MN 55418-2954 USA
Tel: 612-788-1673

Office Hours: Monday-Friday, 9:00am to 5:00pm Central Time

General Information:
For specific inquiries, please see our contact page

Direct Marketing Digest