these challenging economic times, get access to powerful statistical
evidence to fortify your decisions and justify your expenditures!
The 2011 - 2012 edition of The Power of Direct Marketing
provides top-line comprehensive analyses and forecasts from the
DMA/Global Insight economic model on the impact of direct marketing
across all industries and sectors of the economy.
Access the latest top-line data,
- Return on Marketing Investment
- DM Advertising Expenditures
- DM-Driven Sales
- DM-Driven Employment
- DM Impacts by State and by Industry
Be sure to check out the Direct
Marketing Advertising Expenditures by Industry and Direct Marketing
Driven Sales by Industry chapters. New charts contain detailed
breakdowns for both DM advertising spending and sales by Media/Channel
and Intended Purpose of Offer.
Data is broken down by channel, industry, and business model
15 major channels:
Direct mail (Non-catalog)
Direct mail (Catalog)
Internet Display Advertising
Search Engine Marketing
Social Networkng sites
Direct Response Television
Direct Response Radio
Direct Response Magazines
Direct Response Newspapers
Direct Response Insert Media
52 major industry groupings
50 states and DC
4 intended purpose categories:
● Direct order
● Lead generation
● Retail purchase
2 major markets:
Fortify your decisions and justify
your expenditures with powerful evidence from the most trusted
authority in direct marketing statistics!
We accept Visa, MasterCard, American
Express, and Discover credit cards as well as PayPal.
The cost is only $595.00 Order
The Power of Direct Marketing!
Note: The Power of Direct Marketing is available in electronic
format. You will receive an email with link to download the report
within 24 hours of ordering. Orders placed after 12:00PM CST will be
received the next business day.
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Order any one of these items and you will
receive a one years subscription to
Marketing Digest, regular subscription price is $99.00
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