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National Mail Order Association

 The Power of Direct Marketing 

 

The Power of Direct Marketing: ROI, Sales, Expenditures, and Employment in the U.S., 2007-2008 Edition

A POWERFUL PLANNING TOOL FOR ALL MARKETERS! The vital information you need to position products, develop strategies, allocate budgets and much more

Emphasis on Short-Term Forecasts!
Recognizing that many businesses need to plan for the coming year, included are next-year forecasts, as well as current year data, five-year forecasts and historical context going back one year and five years.

The Power of Direct Marketing provides top-line comprehensive analyses and forecasts from the DMA/Global Insight economic model on the impact of direct marketing across all industries and sectors of the economy.

Access the latest top-line data, highlighting:

  • Return on Marketing Investment
  • DM Advertising Expenditures
  • DM-Driven Sales
  • DM-Driven Employment
  • DM Impacts by State and by Industry

Data is broken down by channel, industry, and business model including:

52 MAJOR INDUSTRY GROUPINGS
51 GEOGRAPHIC REGIONS
11 MAJOR MEDIA CHANNELS
  Direct mail (Non-catalog)
  Direct mail (Catalog)
  Telemarketing
  Email
  Internet marketing
  Direct Response Television
  Direct Response Radio
  Direct Response Magazines
  Direct Response Newspapers
  Direct Response Insert Media
  Other
4 INTENDED PURPOSE CATEGORIES
  Direct order
  Lead generation
  Retail purchase
  Fundraising
2 MAJOR MARKETS
  Business-to-Consumer
  Business-to-Business

Fortify your decisions and justify your expenditures with powerful evidence from the most trusted authority in direct marketing statistics!

Order online now!

We accept Visa, MasterCard, American Express, and Discover credit cards as well as PayPal.

Ordering inside the USA
The cost is only $545.00 plus $9.95 shipping within the continental United States. Order The Power of Direct Marketing!

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National Mail Order Association, LLC
2807 Polk St. NE Minneapolis MN 55418-2954 USA
Tel: 612-788-1673    Fax: 612-788-1147

Product Marketing/Development: 612-788-4197
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