The Power of Direct Marketing: ROI, Sales, Expenditures, and Employment in the U.S., 2007-2008 Edition

A POWERFUL PLANNING TOOL FOR ALL MARKETERS! The vital information you need to position products, develop strategies, allocate budgets and much more

Emphasis on Short-Term Forecasts!
Recognizing that many businesses need to plan for the coming year, included are next-year forecasts, as well as current year data, five-year forecasts and historical context going back one year and five years.

The Power of Direct Marketing provides top-line comprehensive analyses and forecasts from the DMA/Global Insight economic model on the impact of direct marketing across all industries and sectors of the economy.

Access the latest top-line data, highlighting:

• Return on Marketing Investment
• DM Advertising Expenditures
• DM-Driven Sales
• DM-Driven Employment
• DM Impacts by State and by Industry

Data is broken down by channel, industry, and business model including:

52 MAJOR INDUSTRY GROUPINGS
51 GEOGRAPHIC REGIONS
11 MAJOR MEDIA CHANNELS
  Direct mail (Non-catalog)
  Direct mail (Catalog)
  Telemarketing
  Email
  Internet marketing
  Direct Response Television
  Direct Response Radio
  Direct Response Magazines
  Direct Response Newspapers
  Direct Response Insert Media
  Other
4 INTENDED PURPOSE CATEGORIES
  Direct order
  Lead generation
  Retail purchase
  Fundraising
2 MAJOR MARKETS
  Business-to-Consumer
  Business-to-Business

Fortify your decisions and justify your expenditures with powerful evidence from the most trusted authority in direct marketing statistics!

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