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National Mail Order Association

 The Power of Direct Marketing 

ROI, Sales, Expenditures, and Employment in the USA
2011 - 2012 Edition
 

In these challenging economic times, get access to powerful statistical evidence to fortify your decisions and justify your expenditures!

The 2011 - 2012 edition of The Power of Direct Marketing provides top-line comprehensive analyses and forecasts from the DMA/Global Insight economic model on the impact of direct marketing across all industries and sectors of the economy.

Access the latest top-line data, highlighting:

  - Return on Marketing Investment
  - DM Advertising Expenditures
  - DM-Driven Sales
  - DM-Driven Employment
  - DM Impacts by State and by Industry

Be sure to check out the Direct Marketing Advertising Expenditures by Industry and Direct Marketing Driven Sales by Industry chapters. New charts contain detailed breakdowns for both DM advertising spending and sales by Media/Channel and Intended Purpose of Offer.

Data is broken down by channel, industry, and business model including:

  15 major channels:

     Direct mail (Non-catalog)
    
Direct mail (Catalog)
    
Telemarketing
    
Email 
    
Internet Display Advertising
    
Search Engine Marketing
    
Social Networkng sites
    
Internet (Other)
    
Mobile
    
Direct Response Television 
    
Direct Response Radio 
    
Direct Response Magazines 
    
Direct Response Newspapers 
    
Direct Response Insert Media
    
Other

   52 major industry groupings

   50 states and DC

   4 intended purpose categories:

     Direct order
     Lead generation
     Retail purchase
    Fundraising  

  2 major markets:

     Business-to-Consumer 
     Business-to-Business

Fortify your decisions and justify your expenditures with powerful evidence from the most trusted authority in direct marketing statistics!

Order online now!

We accept Visa, MasterCard, American Express, and Discover credit cards as well as PayPal.

The cost is only $595.00  Order The Power of Direct Marketing!

Note: The Power of Direct Marketing is available in electronic format. You will receive an email with link to download the report within 24 hours of ordering. Orders placed after 12:00PM CST will be received the next business day.

EXTRA SPECIAL only from the NMOA Order any one of these items and you will receive a one years subscription to Direct Marketing Digest, regular subscription price is $99.00 -- Yours Free!
 

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Direct Marketing Digest