Multichannel Marketing in the Catalog Industry 

The most detailed benchmarking survey covering the Catalog, Retail and Interactive industries!

Are you looking to get the most out of your multichannel efforts?

• Discover the average P&L of a multichannel company
• Learn about the major issues facing multichannel marketers
• Enhance channel integration to provide a unified user experience
• Improve multichannel marketing ROI
• Measure cross-selling activity

The 2007 Edition of Multichannel Marketing in the Catalog Industry marks the 15th consecutive year that DMA has surveyed and benchmarked the industry. During that time, the emphasis has adapted with the multichannel nature of industry from a catalog-only focus to dual-channel (retail) and now triple-channel with the prevalence of Internet sales.

This is the only annual report that reviews catalogers and other remote shopping enterprises and is dedicated to determining their rates of adoption of marketing techniques as well as their financial metrics.

What's New?

• This edition presents the most updated trend data and analysis and breaks down respondents by market size, type, and expertise.
• A special summary report from Epsilon is included based on hundreds of millions of transactions from over a million households in its database from 2003 to 2007

Five chapters provide concise data on the following topics:

• Profile of Respondents and Report Overview
• Multichannel Marketing Practices
• Sales Results and Strategies
• Circulation Planning
• Financial Information

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Now includes FREE CD!

Ordering inside the USA
The cost is only $300.00 plus $9.95 shipping within the continental United States. Order Multichannel Marketing in the Catalog Industry! Includes shipping within the USA.

Ordering outside the USA
The cost is only $300.00 plus $24.95 shipping outside the continental United States. Order Multichannel Marketing in the Catalog Industry! Includes shipping outside the USA.

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