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National Mail Order Association

Reaching the US Hispanic Market:
 Consumer Attitudes and Buying Behavior

 

Did you know that:

  • Major cities in the southern U.S. have seen the most dramatic Hispanics growth.
  • Over 1/3 of Hispanic households earn over $50,000 per year.
  • Hispanic-Americans purchasing power currently exceeds $700 billion and expected to grow to $1 trillion by 2008.

Are you tapping into this surging market?

Reaching the US Hispanic Market: Consumer Attitudes and Buying Behavior - 2006 Edition captures the most recent data about Hispanic-American attitudes towards shopping from home and identifies their current buying patterns and trends.

With this report YOU can:

  • Profile the characteristics and demographics of the Hispanic-American population
  • Understand the attidunal differences between "buyers" and "non-buyers"
  • Know which language to use when communication with Hispanic consumers
  • Uncover the factors that lead to infrequent distance shopping
  • Identify ways to increase Hispanic consumers' direct response shopping

Read the Table of Contents.

All data is presented in easy-to-read PowerPoint slide format and broken down by the following demographic data:

  • income level
  • gender
  • age
  • education level
  • country of origin
  • born in the US or outside
  • number of years in the US
  • children: yes/no
  • state of residence
  • marital status
  • employment status

Media channels covered include direct mail/catalog, Internet/e-mail, telephone, and television.

Reaching the US Hispanic Market: Consumer Attitudes and Buying Behavior
Get to know the US Hispanic population. Increase your profit and market share.

Now including a free companion CD!

Order online now!

We accept Visa, MasterCard, American Express, and Discover credit cards as well as PayPal.

Ordering inside the USA
The cost is only $100.00 plus $9.95 shipping within the continental United States. Order Reaching the US Hispanic Market: Consumer Attitudes and Buying Behavior  Includes shipping within the USA.

Ordering outside the USA
The cost is only $100.00 plus $24.95 shipping outside the continental United States. Order Reaching the US Hispanic Market: Consumer Attitudes and Buying Behavior Includes shipping outside the USA.

On-line Catalog

 

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