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National Mail Order Association

 Direct Marketing Strategies 


Forget Theory – Here's What Really Works!
by Jeffrey Dobkin

A collection of author Jeffrey Dobkin's articles on marketing, direct marketing and…humor. Kind of strange for a marketing book but then, this isn't a typical marketing book.

In his own ultra-smooth conversational style of writing, the well-seasoned marketer makes sure this book is a reference tool that belongs in every business library. It's an easy-to-read mix with a plethora of new ideas in addition to thoroughly-tested traditional direct marketing standards. This combination makes for one of the most practical – and best reading – direct marketing books ever. Learn how to increase the response 2x, 5x, 10x of any marketing campaign.

Over 30 independent articles gives the reader a chance to jump in anywhere and read a single article of interest, or start at the beginning and learn the techniques and tactics of real world hard-working technical marketing wizardry. Buy this book once – use the ideas forever.

Learn the inside secrets it took Dobkin over 25 years to lean and master. Marketing, advertising, direct mail and public relations – all presented in an incredible fast-paced and fun read.

Dobkin over-delivers on useful tips. Learn how to make your phone ring, got more prospects, turn them into customers, and keep them. This is Dobkin's 5th book; most of the articles are brand new and have never been published.


  • The 23 best lines in marketing
  • Using incentives to increase sales
  • Big discounts and better direct response in… newspaper ads
  • 29 points to creating an effective press release
  • Determining market size, the easy way
  • Finding markets for books & products through magazines
  • Pre- and Post- tradeshow mailers
  • How to figure out if your mailing will make money BEFORE mailing it
  • Best tips for marketing with post cards
  • Best marketing practices for retailers
  • Retailers: brining traffic in your front door
  • Successful advertising lessons
  • Free catalogs of mailing lists
  • Promotional marketing
  • Getting new customers through direct marketing
  • Shopping for a list online
  • Making the telephone work for you
  • Building loyalty and customer retention for under a dollar
  • The most effective single sheet of paper in all of marketing is…
  • And many more!

Order Direct Marketing Strategies online now!
We accept Visa, MasterCard, American Express, and Discover credit cards as well as PayPal. The cost is only $17.95.

Note: Direct Marketing Strategies is available in electronic format. You will receive an email with a link to download the book upon completion of your order.

We accept Visa, MasterCard, American Express, and Discover credit cards as well as PayPal.

Order Direct Marketing Strategies today for just $17.95.


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