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Forget
Theory – Here's What Really Works!
by Jeffrey Dobkin
A
collection of author Jeffrey Dobkin's articles on marketing, direct
marketing and…humor. Kind of strange for a marketing book but then,
this isn't a typical marketing book.
In his
own ultra-smooth conversational style of writing, the well-seasoned
marketer makes sure this book is a reference tool that belongs in
every business library. It's an easy-to-read mix with a plethora of
new ideas in addition to thoroughly-tested traditional direct
marketing standards. This combination makes for one of the most
practical – and best reading – direct marketing books ever. Learn how
to increase the response 2x, 5x, 10x of any marketing campaign.
Over 30
independent articles gives the reader a chance to jump in anywhere and
read a single article of interest, or start at the beginning and learn
the techniques and tactics of real world hard-working technical
marketing wizardry. Buy this book once – use the ideas forever.
Learn
the inside secrets it took Dobkin over 25 years to lean and master.
Marketing, advertising, direct mail and public relations – all
presented in an incredible fast-paced and fun read.
Dobkin
over-delivers on useful tips. Learn how to make your phone ring, got
more prospects, turn them into customers, and keep them. This is
Dobkin's 5th book; most of the articles are brand new and have never
been published.
Includes
- The 23 best lines
in marketing
- Using incentives
to increase sales
- Big discounts and
better direct response in… newspaper ads
- 29 points to
creating an effective press release
- Determining
market size, the easy way
- Finding markets
for books & products through magazines
- Pre- and Post-
tradeshow mailers
- How to figure out
if your mailing will make money BEFORE mailing it
- Best tips for
marketing with post cards
- Best marketing
practices for retailers
- Retailers:
brining traffic in your front door
- Successful
advertising lessons
- Free catalogs of
mailing lists
- Promotional
marketing
- Getting new
customers through direct marketing
- Shopping for a
list online
- Making the
telephone work for you
- Building loyalty
and customer retention for under a dollar
- The most
effective single sheet of paper in all of marketing is…
- And many more!
Order Direct Marketing
Strategies online now!
We accept Visa, MasterCard, American Express, and Discover credit
cards as well as PayPal. The cost is only $17.95.
Note: Direct
Marketing Strategies is available in electronic format.
You will receive an email with a link to download the book upon
completion of your order.
We accept Visa, MasterCard, American Express, and Discover credit
cards as well as PayPal.
Order
Direct Marketing Strategies today for just $17.95.
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