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National Mail Order Association
We are sorry that this
great book is no longer available. Please check
our bookstore for equally powerful references on promoting your
Breakthrough Advertising by Eugene M. Schwartz the
greatest book ever written on direct marketing and advertising
has just been republished by Boardroom Inc.
This legendary direct mail publishing giant built its business based on Genes wisdom.
Why a new edition? Martin Edelston, Boardroom's CEO, says "The book
was recently selling online for $900 (used), so I felt we had to
reissue it. After all, we built a wonderful business with these
concepts so can others."
The late Gene Schwartz
used to marvel that people came to him regularly to say they directly
credited Breakthrough Advertising with their making
millions of dollars. That's when Gene realized his book was about much
more than just "advertising." It's about a way to develop an
entirely new market for a new or an old product. It involves a number of clearly defined steps.
Breakthrough Advertising shows you every single one of those steps. Put
simply, Gene's masterpiece addresses the universal problem of all
copywriting: How to write a headline and an ad that follows
it that will open up a whole new market.
Advertising," Gene said, "is not about building better mousetraps.
It is, however, about building larger mice and then building a
terrifying fear of them in your customers. It's about helping to shape
the largest and strongest market possible, and then intensifying that
market's reaction to its basic need or problem, and to the 'exclusive'
solution you have to offer."
Get Gene's secrets on:
Click here to review
a sample chapter from Breakthrough Advertising.
How to put drama
into your copy...
How to revive a
How to turn ordinary
headlines into real attention-getters...
How to remove
objections to your product...
How to introduce new
How to channel mass
desire onto your product...
38 ways to strengthen your
13 ways to strengthen
And much, much more.
National Mail Order
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