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National Mail Order Association

 Billion Dollar Marketing 
 

Billion Dollar Marketing

From The Man Who Revolutionized 20th Century Mail Order Advertising...
Originator of Book-of-the-Month Club and the Negative Option Plan!
Member of Copywriters & DMA Hall of Fame!
Past NMOA Advisor!

A True Collector's Item!

Every person who is serious about mail order marketing, should have a good knowledge of its history.   Knowing about where we came from and the people who broke mail order ground gives us insight as to where we are going, as well as an understanding of basic principles that need to be applied today.

This book is for everyone involved or getting involved in Mail Order and Direct Response Marketing. Satisfaction Guaranteed!   Here's what you will learn...

  • How to get inside the mind of your prospects before you write sales copy to pull them in.
  • The time-tested secrets of choosing the best price every time you try a new offer.
  • How to select the best possible media for your products.
  • How to increase the odds that you will make your money back, plus a profit on any ad you place.
  • The Book-Of-The-Month Club story and how it works - Max invented it!
  • Max’s famous "Seven Deadly Mistakes" series in Mail Order & Advertising.
  • Max’s 13-step formula for writing ads that out-pull others every time.
  • The Negative Option Plan and how it works. And much, much more...

We have a very limited supply of these, order now if you want one for your collection.

Click here to order Billion Dollar Marketing for just $59.95 plus $5.95 for U.S. shipping ($65.90 total)!

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