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From The Man Who
Revolutionized 20th Century Mail Order Advertising... the Originator of
Book-of-the-Month Club and the Negative Option Plan!
Member of Copywriters & DMA Hall of Fame!
Past NMOA Advisor! Every person who is
serious about mail order marketing, should have a good knowledge of its history.
Knowing about where we came from and the people who broke mail order ground gives us
insight as to where we are going, as well as an understanding of basic principles that
need to be applied today.
This
book is for everyone involved or getting involved in Mail Order and Direct Response
Marketing. Satisfaction Guaranteed!
Here's what you will learn...
- How to get inside the mind of your prospects before you
write sales copy to pull them in.
- The time-tested secrets of choosing the best price every
time you try a new offer.
- How to select the best possible media for your products.
- How to increase the odds that you will make your money back,
plus a profit on any ad you place.
- The Book-Of-The-Month Club story and how it works -
Max invented it!
- Max’s famous "Seven Deadly Mistakes" series
in Mail Order & Advertising.
- Max’s 13-step formula for writing ads that out-pull
others every time.
- The Negative Option Plan and how it works. And much,
much more...
Click here to order Billion Dollar Marketing for just $59.95 plus
$5.95 for U.S. shipping ($65.90 total)!
On-line Catalog
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