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An invaluable, low-cost new tool for more profitable direct
marketing and CRM programs
Key Benefits of the ACPO model
- Complete product and service
cost planning, including attrition, for all products, financial
services, and other services
- Unique planning for different
selling modes: One-shot, Continuity, Club & Subscription Input
screens for Direct Mail, e-mail, Inserts, Internet, DR Radio &
TV, DR Ads and Outbound Telemarketing. Calculates return on
promotional investment by medium and provides automatic warning
of unprofitable media assumptions
- Complete premium planning
including Sweepstakes and use of "points"
- Complete fulfillment planning
- Easy inputting of all data
- Special tool to identify and
track "guesstimates"
- Estimates total test and rollout
expense and profit
- Wide report selection and
printing
- Campaign management and analysis
of results analysis against plan
Includes: 140+ page book and
computer program.
We accept Visa, MasterCard, American Express, and Discover credit
cards as well as PayPal.
Ordering inside the USA
The cost for ACPO Model is only $449 plus $7
shipping within the continental United States.
For information on the cost of
International shipping, please
email our order department
and make sure you provide your address to receive a reply with
accurate shipping cost.
Click here to order ACPO Model for only $449 plus $7
shipping!
Bookstore
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