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National Mail Order Association

 The Step-by-Step Copywriting Course 

 A Complete Web / SEO Copywriting Course with Practice Assignments & Answers

Copywriting Course for Search Engine Optimization SEO

The Step-by-Step Copywriting Course is not some hyped up electronic book's a 'in-your-hands' physical instruction guide that actually teaches you web & Search Engine Optimization (SEO) copywriting with:

professionally prepared lessons
interesting practice assignments
an answers section to check your work by

Packed with step-by-step instructions and real-life examples pulled from real websites, this 209-page, self-paced, self-study course contains a soft-cover, spiral-bound study manual with insights, guidelines, do's and don'ts that will show you exactly how to (and how NOT to) write powerful copy.

Everything you read and learn is reinforced with practical assignments so you can practice what you've learned and profit from your new skills immediately.

Each chapter delivers professional insights on how copywriting master Karon Thackston would write the copy.

This course does not leaving you hanging with with open ended questions that have you wondering if your understanding is right or not. Once you've completed each lesson, you can check the "Answers & Insights" section of your manual that contains the answers to the assignments, additional insights, examples of how I would write the copy and important points to consider.

Don't waste time writing website copy unless you know the ropes that will get you higher search engine rankings.

Copywriting is not one-size-fits-all. And SEO copywriting isn't about just stuffing hundreds of keywords into the content on your site's pages. In order to make search engine copywriting work, you have to find the balance between what the customer wants and what the search engines need.

You have to understand your customers. You have to be able to tap into what they need and then give it to them. Otherwise you're just wasting screen space. Most search engines, on the other hand, are pretty much the same when it comes to getting solid, high rankings.

There are certain things you should do - and not do - in order to achieve those coveted top spots. Once you understand how to create natural-sounding search engine copy that motivates your visitors, your conversion rate and your rankings will soar!

The Step-by-Step Copywriting Course will get you there.

As soon as you begin this self-paced, self-scoring copywriting course, you'll quickly find out it's very different than anything else available.

With the Step-by-Step Copywriting Course, You'll Discover Copywriting Strategies Like:

THE most important (and most overlooked) aspect of web copywriting.
the 4 personalities of customers and how to get them all to respond to your copy.
the difference in how men and women buy... and how to use them to your advantage.
how to choose between long and short copy.
how to write powerful copy even if your target audience includes everybody!
the 11 proven headline styles and how to effectively write each of them.
21 words that make your headlines POP!
the 7 steps for turning features into sales-generating benefits.
how to add emotional triggers that increase the desire to buy.
17 proven freebies you can give away with your offer.
why some testimonials can actually HURT your sales. (I hope you aren't doing this!)
the steps EVERY person goes through when deciding what to buy... and how to sway that decision!
the 9 secrets to turning ordinary sales copy into a powerful solution your customer has to have.
why your USP could actually be killing your brand.
how to determine if your copy has lost its punch and needs updating.

Search Engine Copywriting Techniques Including:

5 special considerations for Web copy that can make or break your sales.
how to write Web copy that dominates the search engines.
where to put keyphrases in order to get maximum results.
keys for writing natural SEO copy that doesn't sound forced or repetitive.
how to engage your site visitors and the engines with perfect balance.
helpful worksheets that assist you with creating a customized search engine copywriting plan.
special considerations to make PPC ads pull big!
the proven formula for writing PPC search engine ads with high click throughs.
...and more!

Order The Step-by-Step Copywriting Course from the NMOA now in full confidence for just $197.00 plus shipping. Your complete satisfaction is always guaranteed. If you aren't completely satisfied, just tell us within 30 days and we'll refund your entire purchase price. 

We accept Visa, MasterCard, American Express, and Discover credit cards as well as PayPal.

Order today and get an extra bonus for your SEO education!

Your time is limited and valuable, so Karon has created a series of MP3 audio chats that give you additional, in-depth information on popular SEO copywriting topics and changes in the search engines.

Recorded in an informal setting, this is just like you and Karon were having a private coaching session on the phone. Each audio chat is focused and to the point so you can listen in short bursts, as you have time.

Download them to your computer, your PDA, or iPod and take them with you. Listen when time permits then put them into action the next time you write copy.

You get 6 MP3 audio chats in all - over 90 minutes worth! That's a value of over $300.

Here's what is covered in the audios:

► Getting Started - Lists - There are a dozen lists I make every time I write copy. I'll explain what they are and why they are vital to the success of your writing projects. If you don't get started right, you'll end in disaster.

► Getting Started - Ideas - "How do I get started?" That's one of the most frequently asked questions I receive. Get your pen ready to write these down. You'll soon have more ideas for writing copy than you can shake a stick at!

► Choosing and Using Keywords - Once your marketing department or client gives you that list of keywords, how do you choose the best fit for each page? I'll tell you and show you some excellent tips for using keywords and phrases in your copy. Plus I'll share 2 common mistakes to avoid so your copy doesn't sound amateurish.

► Showing Proof of Performance - These days, shoving empty claims into your copy is poison. Customers are tired of the hype and products that fall short of what the copy promised. You have to provide proof that your products or services will perform. I'll give you specific instructions on how to build trust and make customers perfectly comfortable with buying from you.

► Natural SEO Copywriting Tips - Over-stuffed copy. Sentences that don't make sense. Some newbies simply butcher the SEO copy they write. I'll tell you about the common traps copywriters fall into and how to avoid them.

► Keyword Density - The battle rages on! Is there or is there not a keyword density ratio that you should follow? I'll end the mystery about this volatile topic with evidence provided by Google itself.

Order The Step-by-Step Copywriting Course from the NMOA now in full confidence for just $197.00 plus shipping. Your complete satisfaction is always guaranteed. If you aren't completely satisfied, just tell us within 30 days and we'll refund your entire purchase price. 

International Orders Outside USA - (International Shipping $28.00) Order Here.

We accept Visa, MasterCard, American Express, and Discover credit cards as well as PayPal.


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Tel: 612-788-1673    Fax: Please call for number.

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