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National Mail Order Association

Open Me Now
Direct Mail Envelopes That Work Ö and Those That Don't

 


Making That First Impression Count. . . and Sell

Still need convincing that the old saying "You don't get a second chance to make a first impression" is still true? The evidence is as near as your mailbox. Every year, more than half a billion pieces of perfectly good direct mail pieces are tossed into the wastebasket without ever getting opened.

Why? Because whoever designed their envelopes didn't know how to get them to say "Open Me Now!"

And there's no reason for that waste of good marketing to continue. Herschell Gordon Lewis, the greatest copywriter of our time, spells out all the rules and discloses all the secrets you will ever need to make sure that envelope catches the recipientís eye, including:

* Speed formats
* Rubber stamp effects
* The power of the provocative return address
* When less is more . . . and when it's just less

If you use direct mail to sell your products or services, you can't afford to not read this book to make that first impression really count.

Herschell Gordon Lewis is one of the leading copywriters of the past half-century. He is author of 28 books, including On the Art of Writing Copy, Marketing Mayhem, Asinine Advertising, The Advertising Age Handbook of Advertising, Selling on the Net, and Sales Letters That Sizzle.

Mr. Lewis has written for many trade publications, including Direct, Direct Marketing Magazine, Selling, 1 to 1, Direct Marketing News, and is the copy columnist for Catalog Age. He also has addressed advertising and marketing audiences around the world. In 2003 he was inducted into the Direct Marketing Hall of Fame.

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Order Open Me Now for just $21.95 plus $7.00 S&H

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