National Mail Order Association

Join the NMOA
Membership info button
Home button

New products button
Industry contacts button
Classifieds button
Info library button
NMOA museum button
Links button


National Mail Order Association

 How to Write Successful Pay Per Click (PPC) Ads 

 If you can't get the right people to click your ads...
your sales will suffer and you'll lose money fast!

How to write successful pay per click advertising

The Success of Your Entire Online Campaign Hinges on how Effective Your PPC Copywriting Is!

Almost all online advertising revolves around a two-step strategy. The first step is creating short PPC ads that grabs a person's attention and makes them want to know more so they click on this ad to get the full story. If you can't get them to click on these first ads, nothing else you do will matter.

PPC copywriting is probably the ultimate test of copywriting skill. Why? Because you've got just 85 - 90 characters to motivate that potential buyer to click your ad. That means your ad needs to:

► target the right customer
► deliver a concise message,
► be crystal clear on key benefits,
► have keywords strategically placed,
► have a call to action that motivates.

How do you learn this specialized copy skill? Until recently, it's been strictly by trial and error for most online marketers that did not have previous expertise in copywriting. That's why copywriting expert Karon Thackston put to paper her personal secrets for creating successful Pay Per Click (PPC) ads; specialized know-how that can be learned and applied by anyone willing to learn.

In this quick-read book (only 51 pages long), you get no fluff. No rambling on page after page about things that aren't relevant to writing PPC copy. What you do get is solid information about what works and what doesn't with PPC copywriting including:

► Determining who your target audience is and what they really want.
► A step-by-step process for writing PPC ads that pull higher CTRs.
► Proven methods for qualifying leads through your PPC copy that save you money!
► Tips for squeezing more information into less space without ruining your message.
► Short words you can substitute for long words in order to save valuable characters.
► Techniques for writing ads appropriate to every stage of the buying process.
► Abbreviations approved by Google and understood by almost everyone.
► The ins and outs of writing with the Dynamic Keyword Insertion feature.
► Quantifiable research conducted by one of the Internet's leading marketing research firms.
► Real-world testing and tracking case studies I conducted using live client accounts. See how other PPC ads performed.
► A 12-step PPC copywriting plan you can use to help you write more powerful PPC ads.
► Simple little tweaks that can double or even triple your response rate.
► The truth about how Quality Score affects PPC copywriting.
► My easy, 3-step testing method that shows exactly which ads work best. No complicated formulas to master.
► Dozens of examples to learn from.
► And more!

It's fast, it's easy, it can save you tons of time!

Whether you're writing PPC copy for the first time or you've cranked out hundreds of AdWords ads over the last month, you'll get new ideas, direction and insights that can help improve your click-through rates.

Stop struggling and learn the proven method for writing PPC ads that can save you money starting today!

Order How to Write Successful PPC Ads today from the NMOA now in full confidence for just $37.00 plus shipping. Your complete satisfaction is always guaranteed. If you aren't completely satisfied, just tell us within 30 days and we'll refund your entire purchase price.

International Orders Outside USA - (International Shipping $13.00) Order Here:

We accept Visa, MasterCard, American Express, and Discover credit cards as well as PayPal.


Top of page

National Mail Order Association, LLC
2807 Polk St. NE Minneapolis MN 55418-2954 USA
Tel: 612-788-1673    Fax: Please call for number.

Office Hours: Monday-Friday, 9:00am to 5:00pm Central Time

General Information:
For specific inquiries, please see our contact page