you can't get the right people to click your ads...
your sales will suffer and you'll lose money fast!
The Success of Your
Entire Online Campaign Hinges on how Effective Your PPC Copywriting
Almost all online advertising revolves around a two-step strategy. The
first step is creating short PPC ads that grabs a person's attention
and makes them want to know more so they click on this ad to get the
full story. If you can't get them to click on these first ads, nothing
else you do will matter.
PPC copywriting is probably the ultimate test of copywriting skill.
Why? Because you've got just 85 - 90 characters to motivate that
potential buyer to click your ad. That means your ad needs to:
► target the right
► deliver a concise message,
► be crystal clear on key benefits,
► have keywords strategically placed,
► have a call to action that motivates.
How do you learn this
specialized copy skill? Until recently, it's been strictly by trial
and error for most online marketers that did not have previous
expertise in copywriting. That's why copywriting expert Karon
Thackston put to paper her personal secrets for creating successful
Pay Per Click (PPC) ads; specialized know-how that can be learned and
applied by anyone willing to learn.
In this quick-read book (only 51 pages long), you get no fluff. No
rambling on page after page about things that aren't relevant to
writing PPC copy. What you do get is solid information about what
works and what doesn't with PPC copywriting including:
► Determining who your
target audience is and what they really want.
► A step-by-step process for writing PPC ads that pull higher CTRs.
► Proven methods for qualifying leads through your PPC copy that save
► Tips for squeezing more information into less space without ruining
► Short words you can substitute for long words in order to save
► Techniques for writing ads appropriate to every stage of the buying
► Abbreviations approved by Google and understood by almost everyone.
► The ins and outs of writing with the Dynamic Keyword Insertion
► Quantifiable research conducted by one of the Internet's leading
marketing research firms.
► Real-world testing and tracking case studies I conducted using live
client accounts. See how other PPC ads performed.
► A 12-step PPC copywriting plan you can use to help you write more
powerful PPC ads.
► Simple little tweaks that can double or even triple your response
► The truth about how Quality Score affects PPC copywriting.
► My easy, 3-step testing method that shows exactly which ads work
best. No complicated formulas to master.
► Dozens of examples to learn from.
► And more!
It's fast, it's easy, it
can save you tons of time!
Whether you're writing PPC copy for the first time or you've cranked
out hundreds of AdWords ads over the last month, you'll get new ideas,
direction and insights that can help improve your click-through rates.
Stop struggling and learn the proven method for writing PPC ads that
can save you money starting today!
How to Write
Successful PPC Ads today from the NMOA now in full confidence for just
$37.00 plus shipping. Your complete satisfaction is always guaranteed.
If you aren't completely satisfied, just tell us within 30 days
and we'll refund your entire purchase price.
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