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 Direct Marketing and Mail Order Books and Research 
 

 
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Welcome to the NMOA direct marketing and mail order bookstore! We do our very best to make sure the items featured here provide you with the best possible information available for your direct marketing and mail order success. Topics include: E-commerce and Web Marketing, Catalog Marketing, Direct Mail, E-mail Marketing, Mobile Marketing, Affiliate Marketing, Mail Order Advertising, Database Marketing, Search Engine Optimization (SEO), Social Media Marketing, Public Relations and Publicity. If you don't see what your looking for, just give us a call or email and we'll try to find it for you.

Please support us with your patronage. If you do, we will bend over backwards to make you happy. At the NMOA we have real people here to serve you, with real experience to help you. If you have questions regarding any product in our bookstore, or can't find what you are looking for, please contact our headquarters at 1-612-788-1673. Or email: info@nmoa.org You can order on-line or by calling us.

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Shop for Direct Marketing Books and Reports by Topic, Below.

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Free Subscription to the NMOA newsletter with any purchase. A $99.00 value FREE!

Please click on a section, or scroll down to view all available books and reports; then click images or links for complete details of each book or report.
 

Advertising

How to Create Successful Small Business Advertising Stop wasting money on bad advertising. You can double -- or even triple -- the response of your print advertising by learning to create good ads. Learn How to Create Successful Small Business Advertising
Asinine Advertising Asinine Advertising Herschell Gordon Lewis, the Curmudgeon-at-Large has done it again…this time with a scathing analysis of how bad advertising--based on false notions of "creative, over-produced and under-thought-out sales appeals, and just plain stupidity and dishonesty--are costing all of us--business people and consumers, sellers and buyers--a lot of money needlessly.
Check it out:
Asinine Advertising

Affiliate Marketing

How to Make Money with Affiliate Programs How to Make Money With Affiliate Programs Affiliate marketing offers entrepreneurs a great method for earning money with little or no investment...and has enough potential to make it worthwhile for an established corporate executive to get involved. This special report outlines 6 methods for using affiliate programs for making money starting from scratch or from a current customer base.

Association Programs and Services

Promote your company and Publish Your Company News If you have marketing related news about your company, service, or product - you can get your press release published on www.DirectMarketingNewswire.com for just $3.00. This comes with two links. If you want a picture included, the cost is just $5.00. With this unique service you gain valuable exposure for yourself and also links to your website for Search Engine Optimization (SEO).
Promote your Product Quick and easy ways to get your product exposed to over 8,000+ direct marketers that are looking for new products to sell. Sell your product to catalog companies, web merchants, and other direct marketers. (Wholesale Only Department) Programs start at just $36.00 per year!
Industry Contact Directory Your source to hundreds of marketing, publicity, and promotional resources at your fingertips.
Reseller Membership If you sell products to the consumer at a retail level you may qualify for a free membership.

Catalog Marketing and Catalog Directories

Directory of Mail Order Catalogs The National Directory of Catalogs This directory is the premier source of information covering the mail order catalog industry. It is the source that business professionals and librarians have come to rely on for accurate information on the thousands of catalog companies operating in the USA.
Mail Order Catalog Strategist's Marketing Toolkit The Catalog Strategists Toolkit Here it is at your fingertips and at your keyboard -- all the forms, charts, checklists, and spreadsheets--everything you will need to start a new catalog or manage an existing catalog more profitably.
This is an important book for those that have e-commerce web catalog sites too!

Copywriting (How to write advertising)

Openings and Closings of Sales Letters for Direct Mail 199 "Starts" and "Stops" for Successful Sales Letters From the NMOA archives, this is a powerful compilation of tested ways to get your prospect's attention, "forcing" him or her to read your message and to take action. You will acquire, in these pages, a practical method for strengthening the most important parts of a sales letter: the opening and the closing.
Step by step copywriting training course The Step-by-Step Copywriting Course is not some hyped up electronic book download...it's a 'in-your-hands' physical instruction guide that actually teaches you web & Search Engine Optimization (SEO) copywriting with: ► professionally prepared lessons ► interesting practice assignments ► an answers section to check your work by.
 
How to write successful pay per click ads How To Write Successful Pay Per Click (PPC) Ads! The Success of Your Entire Online Campaign Hinges on how Effective Your PPC Copywriting Is!  Almost all online advertising revolves around a two-step strategy. The first step is creating short PPC ads that grabs a person's attention and makes them want to know more so they click on this ad to get the full story. If you can't get them to click on these first ads, nothing else you do will matter.
Writing Advertising Copy With Keywords Writing With Keywords. Copywriting is one of the most important factors in obtaining high search engine rankings. Search engines are inherently "text reading machines" that judge your website's relevancy -- and rank it's importance -- based on what you write. The better you are at writing copy with keywords, the better your search engine ranking will be in the long run.
Art of Writing Copy On the Art of Writing Copy YOU HAVE IT ALL RIGHT HERE -- everything you need to write more powerful, more profitable copy. It’s the Master Work by the world’s master copywriter. If you have any interest in the power of the written word…or any control over what those words are supposed to accomplish…you’re about to choose the right book.
Copywriting Books
and Training
by
Bob Bly
and
AWAI
Click to see: Publications From Other Sources below.
Bob Westenberg Sure You Can Write Great Sales Letters A short guide to getting through the "bale of mail" people are receiving daily. From Bob Westenberg, an outstanding letter-writing specialist who has had nearly half a century of experience at producing results for clients of all kinds. It's practical and basic and usable...right away...not "blue sky" and theory.

Direct Mail

The 3D Direct Mail Sales Explosion System  Explode Your Direct Mail Results Using 3D Techniques!
If you're a company that has lower volume direct mail needs, say 5,000 piece mailings or less, there is no better way for you to skyrocket your sales results than using 3D Direct Mail techniques. What some call 'lumpy mailings.'

To be successful with direct mail, you must be able to get noticed and be remembered---3D mailings is a proven method for doing it.
Directory of Major Mailers of Direct Mail Database of Major Mailers The Database of Major Mailers -- Information that guarantees success! The most powerful database on direct mail ever created!  Whether you’re a supplier of direct mail services looking for clients or a direct mail marketer looking for promotional ideas, the Database of Major Mailers and What They Mail can provide you with the information you need to get your job done.
Who's Mailing What Direct Mail Archive Who's Mailing What! – The world’s most complete library of direct mail and email samples, Who’s Mailing What! is truly a one-of-a-kind resource. The leader in direct mail intelligence for over 25 years, Who’s Mailing What! now includes email campaigns allowing you to track marketing campaigns across channels … follow your favorite companies … study the direct mail controls … get copy and design ideas … and actually see PDFs of the direct mail packages and emails with a click of the button!
Open Me Now Direct Mail Envelopes that Work and Those That Don't Open Me Now: Direct Mail Envelopes That Work and Those That Don't Still need convincing that the old saying "You don't get a second chance to make a first impression" is still true? The evidence is as near as your mailbox. Every year, more than half a billion pieces of perfectly good direct mail pieces are tossed into the wastebasket without ever getting opened.

Direct and Digital Marketing Research

Direct Marketing Statistical Fact Book The DMA Statistical Fact Book The definitive Source for Direct Marketing Benchmarks. Get answers to your most pressing questions in this powerful collection of DMA's most frequently requested data, statistics, benchmarks, projections, and analysis in one easy-to-read resource. This brand-new edition includes expanded coverage of evolving digital media, including mobile, search engine marketing, social media, and more.
Direct Mail Marketing Response Rate Trends The DMA Response Rate Trends Report Data to Benchmark Your Marketing Campaign. The DMA Response Rate Trends Report will help you develop comprehensive, results-oriented campaigns, improve your overall marketing performance, and increase your sales, leads, traffic, and fundraising.
The Power of Direct Marketing Statistics The Power of Direct Marketing In these challenging economic times, get access to powerful statistical evidence to fortify your decisions and justify your expenditures! The Power of Direct Marketing provides top-line comprehensive analyses and forecasts from the DMA/Global Insight economic model on the impact of direct marketing across all industries and sectors of the economy.
Digital Marketing Practices and Trends Digital Marketing Practices and Trends Direct marketers have always adapted to take advantage of the latest media technologies. With the continued emergence and development of online and mobile channels, staying on top of trends has never been harder to do.
Hispanic Direct Marketing Hispanic Direct Marketing: Techniques & Best Practices Hispanic Direct Marketing: Techniques & Best Practices will provide you with current benchmarks and best practices on the use of direct marketing methods for reaching the Hispanic audience. This report contains expert analysis on Hispanic marketing. PSA and Zubi Advertising partnered with the DMA on this project. They draw on their expertise and experience to provide insight into the findings.

Direct Marketing, Database and Mail Order Strategy and Tactics

Direct Marketing Toolkit for Small and Home Business Direct Marketing Toolkit for Small and Home Business.  Direct marketing is the best way to start a build a business. This book gives you a detailed (but understandable) overview of tactics and techniques for using the web, catalogs, direct mail, classified ads, free publicity, newspaper & magazine advertising, and other direct marketing methods to start and build your business! This is the first book to read if you are just starting, or recently started a business, or have less than 5 years of practical marketing experience.
Creative Strategy in Direct and Interactive Marketing Creative Strategy In Direct and Interactive Marketing To become a successful direct and interactive marketer, it is vital to stoke your creative fires: to move beyond the obvious formula and format to discover fresh words and pictures that overcome inertia and incite prospects to action. The all-new third edition of Creative Strategy in Direct and Interactive Marketing has been totally revised to address the new issues of interactive marketing media and integration and convergence of all media.
Contemporary Database Marketing Contemporary Database Marketing Customers--not one-time buyers, but people who make repeat purchases-- are the basis of virtually every profitable business. And the key to turning prospects and one-time buyers into real customers is making the right offer to the right prospects at the right time. That has been always been important, but in today's market it is a mandatory survival skill.
Direct Marketing Strategies Direct Marketing Strategies A collection of author Jeffrey Dobkin's articles on marketing and direct marketing. In his own ultra-smooth conversational style of writing, the well-seasoned marketer makes sure this book is a reference tool that belongs in every business library.
Successful Low Cost Direct Marketing Methods Successful Low Cost Direct Marketing Methods A handbook of highly effective marketing and direct marketing methods. If you have an idea or product to market, you’ve come to the right book. This manual is magic. It shows you step-by-step one of the most effective ways to market a product with little money. No experience is necessary. And no selling phone calls are needed—ever.
How to Marketing a Product for Under $500 How to Market a Product for Under $500! Money is not the criterion for the successful launch of a new product. Everything you need to know to bring your product to the attention of a national marketplace for under $500 is included in this book. This book will make your marketing EASIER, FASTER, and CHEAPER than ever!
Uncommon Marketing Techniques Uncommon Marketing Techniques No history—no theory—no BS, just practical examples and ideas you can use right now. Make your phone ring with faster, easier, more effective methods—yet lower your costs. Includes over 33 of Dobkin’s most often requested "how-to" articles for small and medium sized businesses.
Billion Dollar Marketing Maxwell Sackheim Billion Dollar Marketing From The Man Who Revolutionized 20th Century Mail Order Advertising! Originator of Book-of-the-Month Club and the Negative Option Plan! Member of Copywriters & DMA Hall of Fame! One of the first NMOA advisors! A collectors item!
The New Marketing Conversation The New Marketing Conversation: Business and marketing executives have realized for a long time that it’s a new day in marketing. Customers, both potential and actual, don’t want to be talked at or preached to, or put at the center of a bull’s eye. They want to be engaged, to make their needs and wants known, in ways that suit their particular needs. The New Marketing Conversation gives the reader a strategic blueprint for creating the kinds of dialogs customers want in ways that those customers want to be engaged.
Accountable Marketing Economics of Data Driven Marketing Accountable Marketing: The Economics of Data-Driven Marketing The search for greater efficiency and the elimination of waste have been the two eternal targets of corporate management. But despite such new ideas as Customer Relationship Management, marketing has been relatively immune to such efforts. But that has changed. Marketers are searching for new metrics and new models for cutting waste and improving efficiency.
Marketing Mayhem Marketing Mayhem What is Marketing Mayhem? In the simplest terms, it is the mindless marketing that has been draining profits, wasting productive energy, and creating strategic and tactical confusion in just about every type of business.
Why is this happening? Here are a few specifics: * Mindless use of technology * Imaginative sterility * Misleading and confusing use of language * Taking customers for granted
Bob Bly Copywriter Direct Marketing and Business Books by Bob Bly Bob Bly, the man McGraw-Hill calls 'America's top copywriter.' Bob has written copy for more than 100 companies including Boardroom, Phillips, IBM, Medical Economics, AlliedSignal, and Lucent Technologies. He is the author of more than 60 books and a columnist for DM News and Early to Rise. He is the author of what many consider to be the "Bible" of copywriting, The Copywriter's Handbook, published by Henry Holt & Co. The legendary David Ogilvy says: "I don't know a single copywriter whose work would not be improved by reading this book. And that includes me." Visit this page to find details about his books.

Education and Training

Search Engine Marketing Training Search Engine College General Search Engine Optimization (SEO) Training and Certificate Programs. Free Lesson.
Lorman Education National Mail Order Association has partnered with Lorman Education Services to provide continuing education in a variety of topic areas. The NMOA is dedicated to providing cost-effective training opportunities that meet the needs of our members and enhance their skills, knowledge, and competencies. Visit the classes available here: http://www.lorman.com/training/NMOA
Readings and Cases in Integrated Marketing Communications Readings and Cases in Integrated Marketing Communications 12 Readings by leaders in IMC, 25 Cases: B2B and B2C, Instructor's Manual (400+pages) free with class adoption!
American Writers and Artists Copywriting Courses 'and more' by the American Writers and Artists Inc. American Writers and Artists have a wide range of instructional programs for learning how to make a high income from writing advertising copy, sales letters, graphic design and much more.  This link will bring you to a website that gives you course titles and short descriptions of each course that is available from the AWAI. For complete details of each course and ordering information, just click on the link at the end of each description. These courses have very high ratings from people that take them. See the site.

Internet, Interactive and Web Based Marketing

Successful Email Marketing Strategies Successful E-Mail Marketing Strategies -- From Hunting to Farming When it first came on the scene in the early to mid 1990s, email marketing was the hottest, most productive marketing tool on the map. Response rates and profits were many times greater than snail mail and other forms of selling. Then things changed. Response rates have dropped precipitously, and general productivity has evaporated.
High Performance Interactive Marketing High Performance Interactive Marketing Develop high-level strategies that help you read the big picture and drive more customers to all of your locations, both brick-and-mortar and digital. Improve your marketing focus with smart tactics that merge new technologies with shifting market demands. Develop the instincts and insights for moving quickly and intelligently to seize profitable new opportunities and avoid costly mistakes in this dynamic new marketing world.
How to Make Money with Affiliate Programs How to Make Money With Affiliate Programs Affiliate marketing offers entrepreneurs a great method for earning money with little or no investment...and has enough potential to make it worthwhile for an established corporate executive to get involved. This special report outlines 6 methods for using affiliate programs for making money starting from scratch or from a current customer base.
Search Engine Marketing Training Search Engine College General Search Engine Optimization (SEO) Training and Certificate Programs. Free Lesson.
Marketing Convergence Marketing Convergence Marketing Convergence: How the Leading Companies Are Profiting from Integrating Online and Offline Marketing Strategies will enable you to market your products and services more effectively using the Internet. You will increase your organization’s profitability because you’ll know how to navigate the minefields of online, interactive, and traditional marketing.
Creative Strategy in Direct and Interactive Marketing Creative Strategy In Direct and Interactive Marketing To become a successful direct and interactive marketer, it is vital to stoke your creative fires: to move beyond the obvious formula and format to discover fresh words and pictures that overcome inertia and incite prospects to action. The all-new third edition of Creative Strategy in Direct and Interactive Marketing has been totally revised to address the new issues of interactive marketing media and integration and convergence of all media.
Digital Marketing Practices and Trends Digital Marketing Practices and Trends Direct marketers have always adapted to take advantage of the latest media technologies. With the continued emergence and development of online and mobile channels, staying on top of trends has never been harder to do.
Get
Rich
CLICK!
Click to see: Publications From Other Sources below.
   

Public Relations and Publicity

Public Relations and Publicity Primer Public Relations and Publicity PRimer Public relations doesn’t need to be painful. In fact, it can be fun! After all, what’s more rewarding than promoting your own business? You know your business better than anyone, but knowing HOW to promote it is the key. That’s where our Public Relations PRimer can help.
 

Sell Your Product Wholesale

National Mail Order Association, NMOA NMOA Product Promotion Program Sell your product to catalog, web merchants, television shopping and DRTV companies, kiosk vendors, and other direct marketers. (This is a Wholesale Only Department)
National Mail Order Association, NMOA How to Sell Your Product to Catalogs (Available Online Soon.) To order by phone, call Cindy at 612-788-1673 or email her at: cindy@nmoa.org
Product Marketing Series by Sarah Shaw HOW TO GET YOUR PRODUCT SEEN & SOLD Get Your Product On Shelves, In The Media & Selling Strong.
Learn how to get your products into Boutiques, Dept Stores, Magazines, Movies, Celebrity Hands and Showrooms.
Get the full details on this great training series for product marketing.

Starting a Business

Direct Marketing Toolkit for Small and Home Business Direct Marketing Toolkit for Small and Home Business.  Direct marketing is the best way to start a build a business. This book gives you a detailed (but understandable) overview of tactics and techniques for using the web, catalogs, direct mail, classified ads, free publicity, newspaper & magazine advertising, and other direct marketing methods to start and build your business! This is the first book to read if you are just starting, or recently started a business, or have less than 5 years of practical marketing experience.
Direct Marketing Toolkit for Small and Home Business Entrepreneur and New Business Package Education and information are the most important factors to success in any direct marketing endeavor. We cannot guarantee success but we can guarantee that you can save thousands of dollars and maybe years of time by getting off to an educated start. This package includes the Direct Marketing Toolkit book, Professional Wholesale Resource Guide and much more to help you start your business faster and easier.
How to Make Money with Affiliate Programs How to Make Money With Affiliate Programs Affiliate marketing offers entrepreneurs a great method for earning money with little or no investment...and has enough potential to make it worthwhile for an established corporate executive to get involved. This special report outlines 6 methods for using affiliate programs for making money starting from scratch or from a current customer base.

Wholesale Resources

Professional Wholesale Resource Guide NMOA Professional Wholesale Resource Guide No matter what method you use to sell…catalog, website, newspapers, magazines, television, direct mail, Internet auctions. kiosk, or retail store…sourcing the right products at the right price is vital to your success. And it doesn't matter what type of products you sell or want to sell, this NMOA guide covers it all including a large chapter of drop shipping wholesalers.


Publications From Other Sources
These publications are not purchased from the NMOA Bookstore, the links will take you to the publishers site to order.
 

Bob Bly Copywriter Copywriting and Business Books by Bob Bly Bob Bly, the man McGraw-Hill calls 'America's top copywriter.' Bob has written copy for more than 100 companies including Boardroom, Phillips, IBM, Medical Economics, AlliedSignal, and Lucent Technologies. He is the author of more than 60 books and a columnist for DM News and Early to Rise. He is the author of what many consider to be the "Bible" of copywriting, The Copywriter's Handbook, published by Henry Holt & Co. The legendary David Ogilvy says: "I don't know a single copywriter whose work would not be improved by reading this book. And that includes me." Visit this page to find details about his books.
American Writers and Artists Copywriting Courses 'and more' by American Writers and Artists Inc. The highly regarded organization of American Writers and Artists have a wide range of instructional programs for learning how to make a high income from writing advertising copy, sales letters, graphic design and much more.  This link will bring you to a website that gives you course titles and short descriptions of each course that is available from the AWAI. For complete details of each course and ordering information, just click on the link at the end of each description. These courses have very high ratings from people that take them. See the site.
Get Rich Click - Make Money Online Get Rich CLICK! The Ultimate Guide To Making Money on the Internet
"With so much noise in the Internet business sector, it’s refreshing to see practical advice from someone who has been there, done that. Marc Ostrofsky’s Get Rich Click lays out an easy-to-navigate blueprint to making money online for anyone with a dream and a willingness to work the plan. Packed with checklists, bullet points and no-nonsense advice from someone who has made millions online, this book is a no-brainer for anyone wanting to mine gold from the Internet."
– Joel Comm, New York Times best-selling author of Twitter Power
One Product Can Make You Rich Discover How Just One Good Product Can Make You Financially Independent!  In just 4 simple steps... I'll show you how to find "abandoned" products (that are just sitting on a manufacturer’s shelf), obtain the exclusive rights, and sell them for BIG profits. It's easier than you might think. Hands down, the best way to become financially independent is by controlling a product (either by owning it or controlling the exclusive rights). That way, every time the product is sold -- anywhere in the world -- part of the profits come back to you.
Hot Button Copywriting Book Hot Button Copywriting Twenty-five years ago, Denny Hatch pioneered the study of direct response copy. He started collecting direct mail packages and tracked those that came in over and over again. Today, the Who’s Mailing What! Archive contains pure marketing gold—nearly 1,000 Grand Control mailings in more than 200 categories that were received continuously over three or more consecutive years. What do these hugely profitable mailings have in common? They rely on the seven key copy drivers: Fear – Greed – Guilt – Anger-Exclusivity – Salvation – Flattery. These are the emotional hot buttons that make people respond—order goods and services, donate money to charities and send for more information.

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