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National
Mail Order Association
| NMOA
Advising Contributors |
Our advisors have over 300 years of
combined experience to help you reach your goals using direct mail and mail order. These generous professionals contribute regularly to the Mail Order Digest and Washington
Newsletter. As NMOA members, you are privy to the secrets, tips, and advice from some
of the most respected names in the mail order industry.
Dan Argenas
is Director of Marketing Services at Marimark Corporation
located in Tampa, Florida, with regional sales offices in Richmond,
Virginia, and Cleveland, Ohio. He can be reached at 800-940-5025 or
by email at ineedinfo@marimark.com
Rick Barlow
is Chairman and CEO of
Cincinnati-based Frequency Marketing, Inc. and Publisher of COLLOQUY®, a
magazine that reports on loyalty-marketing programs in all industries,
around the globe. Rick can be reached at 513-248-2882 or via e-mail at rick.barlow@frequencymarketing.com.
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Ken Boone
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 is president of
Harte-Hanks Baltimore, a full service and high volume direct mailing company
with 600 employees. His company offers a one-stop solution for data
processing, variable imaging, lettershop, inside/outside ink jetting on
saddle stitchers, print production, commingling, and transportation. Call
Ken about PostalRewards at 410-636-6660 or e-mail him at kboone@dmamail.com
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Bradley |
 is the NMOA editor and also a tradeshow and event marketing consultant. He
works as an Infotainer and exhibit booth attraction. He can be reached at the
National Mail Order Association headquarters or by email at mrBmagic@aol.com.
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Peter Candito
is President of Database Marketing Concepts (DMC) based in Bohemia, NY. DMC
is a member of the Communication Concepts Group of Ivyland, PA. He can be
reached by phone at 631-218-0389 or via e-mail at pcandito@ccgroupnet.com. |
Jeffrey Dobkin
 is author of the incredible 400-page marketing manual,
How To Market A Product for Under $500. He now has a second book, Uncommon Marketing Techniques.
He can
be reached at 610-642-1000.
Sal Ferraro
is Senior Vice President, Sales and Marketing at AGA Catalog Marketing &
Design, a catalog and web design agency with offices in New York and London.
He can be reached at Sal_Ferraro@aganet.com.
Lee Frederiksen,
Ph.D
 is Founder and CEO of The Frederiksen
Group. He can be reached at 703-560-8290.
Michael Geist
 is a law professor at the University of Ottawa Faculty of Law specializing in Internet and electronic-commerce law. He can be reached at
mgeist@uottawa.ca and on the Web at
http://www.lawbytes.com. (Provided by
Globe and Mail)
David Gikandi
is CEO at SearchPositioning.com. He can be reached at support@positionweaver.com.
Linda A. Goldstein, Esq.
is a partner, Hall Dickler Kent Friedman & Wood,
New York, NY. She is a nationally
recognized expert in the laws governing advertising, marketing, and
promotion. She has an extensive working knowledge of the legal and
regulatory requirements governing direct marketing as well as new
interactive marketing formats, including CD-ROMS, information kiosks,
on-line services, pay-per-call programs, and direct response.
Scott Gordon
is SeeItFirst's Vice President of Marketing with over 12 years experience spanning corporate, channel and service marketing to product management and business development within global enterprise software companies. SeeItFirst is a vendor of interactive streaming media solutions and services. He has written a white paper on streaming video (obtainable at www.seeitfirst.com) and has spoken at such streaming media conferences as Digital Hollywood Broadband and IBDNetwork Convergence Summit. Mr. Gordon has also contributed
articles to Firehouse Newsletter, TelecomClick Magazine, DirectMarketing Magazine, iMarketing News online, and Content-Wire.com. He can be reached at
sgordon@seeitfirst.com.
| Sandra
Gudat |
 is the President and CEO of Customer Communications
Group, a full-service relationship marketing agency offering expertise in strategic consulting, data-driven
research, creative communications and multimedia solutions ranging from print
production to Web development. Sandra's diverse background in consulting, database
marketing, advertising, retail and business management has given her the vision to
understand the impact relationship marketing has on a company and the skills to implement
that vision. She can be reached at 303-986-3000 or by e-mail at sandra@customer.com. |
Bill Hanifin
is Director, International
Development for Frequency Marketing, Inc. He can be reached at 800-839-2744
or via e-mail at bill.hanifin@frequencymarketing.com
| Steve
Hardigree |
is founder and CEO of OPT IN, INC., an industry leader in permission-based opt-in e-mail marketing. The firm’s services include
e-mail address list management, list brokerage, data delivery, response tracking, and electronic customer relations management. To date, the firm
has conducted e-mail-based campaigns for more than 1,000 clients, ranging from small e-commerce retailers to major corporations such as Dell
Computer, Citibank, American Express, Office Max, and AT&T.
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| Kathie
Harper |
 is Director of Research and Education for
Quaero, LLC. Quaero is a leading CRM services provider with offices in New York City, Research Triangle Park, Charlotte, and Atlanta. Kathie can
be reached at 704-414-0200 or harper@quaero.com. |
| H. Michael Harris |
| is president and CEO of Harco Marketing Group, Inc.
dba, ALDATA,
St. Paul, MN. He has been in direct marketing for
twenty-five years. An expert on mailing lists, he formed Harco Marketing Group, Inc., the
holding company for ALDATA, a full featured direct marketing service company. In October
1992, Mr. Harris formed another organization, ACOMODATA, a micro marketing and database
company. He is the acting CEO of this firm. |
Tim Hawthorne |
 is
a Harvard graduate, 25 year TV veteran, and chairman and executive creative director of
Fairfield, Iowa-based Hawthorne Direct, a full service DRTV ad agency founded in 1986. |
Grant Johnson
is president of Johnson Direct, Brookfield, WI. His e-mail address is grantj@johnsondirect.com.
| Ray Jutkins |
has been selling since age 12 and involved in Direct Marketing for nearly 4
decades. He has been using direct mail since before postal codes. Doing telemarketing
campaigns pre-area codes. He created "integrated" marketing and sales programs before the word was understood. Ray
Jutkins has been involved with direct marketing for nearly four decades. He is the 1999-2000
winner of the Arizona Direct Marketing Association's Lifetime Achievement Award.
Ray works with clients from Sao Paulo to Singapore, from Tokyo to Toronto, from Honolulu to Phoenix to Atlanta.
Today Ray is at the next level ... sharing Web marketing ideas with audiences around the
world, as usual, based on "live" experiences. His own and those of his clients.
Ray can be reached via email at Ray@RayJutkins.com.
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Joseph A. Krueger |
is a direct marketing consultant "The Marketing Machine,"
Richmond, VA. Joe has created and directed over 3,000 direct mail
campaigns, with resulting sales in the hundreds of millions of dollars. His efforts have
garnered over 130 prestigious industry awards for clients and himself in the process,
among them Echo, Effie, and the Mailbox award, as well as the special "Direct Mail
Masters" award from the San Francisco Advertising Club.
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| Stephen R. Lett |
is President of Lett Direct, Inc., a catalog consulting firm specializing in
marketing, circulation planning, forecasting, and analysis. Mr. Lett spent
the first 25 years of his career with leading catalog companies, both
business-to-business and consumer. He can be
reached at 317-844-8228 or by e-mail at slett@lettdirect.com.
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Kate McKay
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| is an e-List Brokerage and
Acquisitions specialist at Database Marketing Concepts (DMC) based in
Bohemia, NY. She can be reached by phone at 631-218-0389 or via e-mail at kmckay@ccgroupnet.com. |
Steve Meyer
is Director of Call Center Services for Quaero, LLC, a leading provider of CRM
services. He began his call center career at Signet Bank and subsequently moved to
First Union National Bank where he was a key player in implementing one of the nation's
largest call center decision support systems. He has also worked in the process
manufacturing and financial services industries. Steve is a frequent speaker at industry forums and contributes
articles to industry and trade publications including DM News, i-Marketing News and the
National Mail Order Association. Steve is an honors graduate of the United States Naval
Academy and holds an MS in chemistry from the University of Maryland.He can be reached
at 704-414-0200 or Meyers@quaero.com.
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Paul J. Mladjenovic |
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is a New Jersey-based Certified Financial
Planner at PM Financial Services, business consultant, and "home-business" specialist. Since 1986, he has
been an adult education instructor and seminar leader. He teaches mail order classes at
New York City’s Learning Annex and many other adult education centers. He is
the author of How to Achieve Credit Card Merchant Status and Zero Cost
Marketing.
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Ronni Rhodes
is the owner of WBC Imaging, an
Internet company that specializes in web site enhancement utilizing
streaming media technology. With her husband, Don, a broadcast engineer,
they work with companies to incorporate streaming as part of successful and
meaningful sales and marketing programs. Please direct all questions and
comments to Ronni@wbcimaging.com
or call 520-742-5780.
Kurtis Ruf
 is Vice President of Sales and Marketing for Ruf
Strategic Solutions. He is a consultant and speaker on the
topics of strategic planning, lifetime value analysis, statistical modeling, econometric
analysis, campaign design and implementation. His high-energy presentations have have been
seen regularly at the University of Missouri-Kansas City and also Padgett Thompson Seminars.
Kurtis can be reached at 913-782-8544
or by e-mail at kurt@ruf.com.
Andy Russell
is President and CEO of AGA Catalog Marketing & Design, a catalog and
Web design agency with offices in New York and London. His e-mail address is
AndyRussell@aganet.com.
Douglas Sacks
is Senior
VP of Infocore, Inc., an international list brokerage/management company and consultancy.
He can be reached at 860-563-6360, by fax at 860-563-6265, or
via e-mail at
dsacks@infocoreinc.com
Mordechai (Morty)
Schiller
 is a 26-year veteran DM copywriter
and consultant. Reach Morty at morty@mortyschiller.com
or by phone at 718-435-5058 or fax at 651-328-4264.
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John
D. Schulte |
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 is Chairman and Chief Manager of
the National Mail Order Association. He has been involved in mail order and
direct mail marketing for 20 years, successfully applying mail order and direct mail
marketing techniques and strategies to a wide variety of products and services including
the retail and manufacturing industries. Prior to accepting the position of NMOA chairman,
Schulte was the advertising and marketing director of a Minneapolis manufacturer that
distributes products internationally using mail order marketing methods.
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Marvin Shaub
is a consultant in Princeton, NJ. His e-mail
address is MHShaub@AOL.com.
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Richard Siedlecki |
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has experience covering over 32
years. He specializes in mail order and catalog marketing, strategic planning, and new
business development. His clients include fortune 500 companies and entrepreneurial firms. Siedlecki has also acted as part-time instructor and seminar leader at 10 universities and
colleges. His business articles have appeared in more than 25 business and marketing
publications.
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Anne Stern
is a market manager
for SPSS Inc. in Chicago, a software company specializing in business
intelligence and data mining. She can be reached at anne@spss.com.
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Bob Stone |
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is one of the true pioneers of the
industry. His career spans more than 40 years. He has won virtually every award for direct
marketing excellence. He is the only direct marketer to win the Best in Industry Award six
times, and is a member of the Direct Marketing Hall of Fame. Bob is author of the must
have book Successful Direct Marketing Methods.
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Roberto Torres
is an independent consultant
in Reseda,CA. His e mail address is Directo@AOL.com.
Randy
West
is Creative Director for Hawthorne Direct Inc. in Fairfield, IA. He
can be reached at rwest@hawthornedirect.com
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Robert W. Westenberg |
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is a copywriter and consultant
in
Sedona, AZ. His advertising and direct mail
writing career spans more than 40 years. He is a four-time winner of the Direct Marketing
Association's "Leader Award" and Dartnell’s "Gold Medal Award"
for Excellence in Business Letter Writing. For over 25 years, his work has
been included in The Greatest Direct
Mail Sales Letters of All Time. He is the author of Sure you can write great sales
letters.
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Dr. Donald E.
Wetmore
is a professional speaker and member
of the National Speakers Association. He can be reached at the Productivity
Institute by calling 800-969-3773 or by email at ctsem@msn.com.
Request a FREE COPY of Dr. Wetmore’s Top Five Time Management Mistakes.
Mary Jo Yafchak
is
president of AccuData America and AccuLeads.Com, a national provider of
b-to-b, consumer, and specialty data for sales leads, mailing lists and
telephone sales in Cape Coral, Fla. Mary Jo can be reached at 941-549-1111,
extension 242, or by email at m.yafchak@acculeads.com
Mark
Young
is CEO of Western Creative, Inc.,
Detroit, a national marketing and advertising firm. His email address is myoung@westerncreative.com.
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