Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association


ZIP Code maps can help nearly every type of business manage their influence in
a specific market area.

Melissa Data, a leading provider of data quality software and services, today
announced that it has formed a partnership with Intelligent Direct, the nation's
largest producer of custom business maps. Under the agreement, Melissa Data
will offer Intelligent Direct's line of map products under the name MelissaMAPS.

Melissa Data will feature many different types of maps including carrier route
maps, ZIP Code maps, state ZIP Code maps and custom area maps. The
maps can be used to manage mailings, target households, design sales territories
or plan deliveries.

Every business is influenced by its location and demographics, and these maps
will help businesses manage their influence in a specific market. For example,
an area map allows businesses to specify a center point for their map and how
much coverage they want. Coverage can be specified by radius or driving time.

"Pinpointing exactly what areas to cover when mailing marketing materials is
crucial to a business," said Ray Melissa, president of Melissa Data. "These
customized maps will help businesses eliminate wasted mail and save money
on postage."

"Businesses want exactly the maps they need, when they need them," said Dan
Olasin, president of Intelligent Direct. "Our partnership with Melissa Data will
give their clients direct access to thousands of different maps. The maps can
be ordered online and delivered within hours."

Melissa Data will offer a variety of map types--from wall maps, to digital
maps and map books. Customers can select the map color and size best suited
for their needs. The customer also can select the maps' finishing options
including lamination, mounting, magnetic backing and spring rollers.

Editors are invited to visit to view map

About Melissa Data

Celebrating its 20th year in business, Melissa Data, the Data Superstore, helps companies manage and optimize their contact data. Melissa Data provides solutions for address and phone number validation, postal coding, data enhancements and sales leads. Every day more than 70,000 people visit the company's Web site. A powerful line of software, databases, programming tools, and hygiene services has made Melissa Data a recognized leader in the data quality industry. For more information, or to request a free trial, contact Melissa Data at 1-800-800-6245 or visit

About Intelligent Direct

Intelligent Direct - which sells maps under the name MarketMAPS - is based in Wellsboro, Pa. The company was founded in 1985 and provides a comprehensive selection of business maps. The firm sells about 500 paper maps and 500 digital maps a week. Intelligent Direct uses the latest data available and state-of-the-art printing technology to offer custom wall maps, map books and digital maps. The company provides maps of the U.S. and Canada.


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