Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association


Women's History Month (March)

In 1981, the U.S. Congress passed a resolution establishing National Women's History Week.
The week was chosen to coincide with International Women's Day, March 8. In 1987,
Congress expanded the week to a month. Every year since, Congress has passed a resolution
for Women's History Month, and the U.S. president has issued a proclamation.

147.8 million
The number of females in the United States as of July 1, 2003. That exceeds the number of males
(143.0 million). Males outnumber females in every five-year-age group through the 35 to 39 age group.
Starting with the 40 to 44 age group, women outnumber men. At 85 and over, there are more than
twice as many women as men.

82.5 million
Estimated number of mothers of all ages in the United States.
(From unpublished data.)

Percent of women ages 25 to 29 years who had attained a bachelor's degree or higher in 2003,
which exceeded that of men in this age range (26percent). Eighty-eight percent of young women
and 85 percent of young men had completed high school. The last year young women and men had
equal rates of high school and college attainment was 1995.

The projected number of bachelor's degrees that will be awarded to women in the 2004-05
school year; women also are projected to earn 293,000 master's degrees in the 2004-05 school year.
Women would, therefore, earn 57 percent of the bachelor's and 58 percent of the master's degrees
awarded during this school year. (These two percentages are not significantly different from one another.)

Percent of women age 25 and over who have completed high school. For the second year in a row,
women have had a higher rate of high school completion than men (84 percent).

Percent of women who have obtained a bachelor's degree. This rate has increased nearly 7 percentage
points in the past decade.

Sports and Recreation
2.9 million
Number of females who participated in high school athletic programs in the 2002-03 school year.
In the 1972-73 school year, only 800,000 females were members of a high school athletic team.
Table 1243 of the Statistical Abstract of the United States 2004-2005.

Percent of women 16 and over who participated in the workforce in 2003.
Men in this age range had a participation rate of 74 percent.

Percent of women 16 and over who work in professional specialty or executive, administrative
and managerial jobs, compared with 30 percent of men.

20.3 million
Number of female workers in education, health and social services industries.
More women work in this industry group than in any other.

The median annual earnings of women ages 15 and older who work full time, year-round.
After adjusting for inflation, earnings for these women declined by 0.6 percent between
2002 and 2003 - their first annual decline since 1995.

76 cents
The amount women, who worked full time, year-round, earned for every $1 their male
counterparts earned. This amount is down from 77 cents for every dollar in 2002.

$2.9 million
Estimated work-life earnings of women with a professional degree (i.e., medical, law, dental
or veterinarian) who work full time, year-round. For women, like men, more education means
higher career earnings. It is estimated that women without a high school diploma would earn
$700,000 during their work lives, increasing to $1 million if they had a high school diploma
and $1.6 million if they had a bachelor's degree.

Total number of active duty women in the military, compared to 1,219,134 men, in 2003.
Of that total, 34,796 women are officers, 178,428 are enlisted and 2,019 are enrolled in
military academies.

1.7 million
The number of military veterans who are women. Table 512 of 2004-05 edition

Percent of Persian Gulf War (1990-91) veterans who are women. In contrast, women
account for 5 percent of World War II vets, 3 percent of Vietnam vets and 2 percent of
Korean War vets. Table 513

Percent of all women of childbearing age (15 to 44 years old) who are childless. Seventy-one
percent of these childless women participated in the labor force.

62.9 million
Number of married women (including those who are separated or have an absent spouse).
There are 53.5 million unmarried (widowed, divorced or never married) women.

Percent of unmarried and single Americans who are women.

Percent of women in unmarried-partner households who have higher levels of education than
their partners; by comparison, 22 percent of married women have higher levels of education
than their husbands. Women in unmarried-partner households are also more likely than married
women to earn more than their partners. Twenty-three percent of women in unmarried-partner
households earn at least $5,000 more than their partners, compared with 17 percent
of married women.

Useful Direct Marketing and Mail Order Links.

Advertising- Bridal Market Advertising Guide

Advertising- Christian Market Advertising Guide

Advertising- Hispanic/Latino Market Advertising Guide

Advertising- Home Furnishing and Decor Market Guide

Advertising- Parenting Market Advertising Guide

Advertising- Woman's Market Advertising Guide

Advertising- How to Create Great Small Business Advertising


Call Centers- Telephone Order Taking Services


Catalogs- Catalog and E-commerce Benchmarks

Catalogs- Directory of Mail Order Catalogs

Catalogs- Directory of Business to Business Catalogs


Classified Advertising- How to Market using Classified Ads


Direct Mail- Copywriters and Creative Services Guide

Direct Mail- Directory of Major Direct Mailers

Direct Mail- Inside Direct Mail Newsletter


Direct Marketing- Direct Marketing Seminars and Events

Direct Marketing- Direct Marketing Statistics

Direct Marketing- Direct Marketing Response Rates


Fulfillment- Warehouse and Order Fulfillment Centers


Mailing Lists- Direct Mail and E-mail Lists


Product Marketing- Promote your Product to Catalog and Direct Marketing Companies.

Product Marketing- Joe Cossman's Course for Marketing a Product

Product Marketing- How to Market a Product for Under $500


Wholesale and Drop Shipping- Professional Wholesale Resource Guide


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