Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association


Help the Googlebot understand your web site.

A list of recommendations found on

Google is the best search engine on the 'net right now. The Googlebot is Google's indexing software. The Googlebot visits billions of web sites over time and records their contents, which makes them available to search. The Googlebot is very smart and works really well. But, like everyone, it could use a little help from its friends.

When authoring a web site, keep in mind that the Googlebot is software, which means it has a set of capabilities and limitations and algorithms it uses to index content. There are lots of effective ways to trip up the Googlebot and make it impossible for it to index your content. Alternately, the Googlebot can index your site well, and then people will find it when searching for words it contains.

As a web site author, there are a few simple things you can do to help the Googlebot understand your web site as fully as possible.

Here's a list.**

Every few days is ripe with new content, just waiting and wanting to be indexed and searched. trembles with anticipation for it's weekly-or-so Googlebot visit, and when the big G arrives, let me tell you, it's like a well-choreographed dance. The Googlebot and have all the elements of a healthy relationship: love, trust, respect, honesty and understanding. It's beautiful, really. Your site can know this kind of bliss too.


Useful Direct Marketing and Mail Order Links.

Advertising- Bridal Market Advertising Guide

Advertising- Christian Market Advertising Guide

Advertising- Hispanic/Latino Market Advertising Guide

Advertising- Home Furnishing and Decor Market Guide

Advertising- Parenting Market Advertising Guide

Advertising- Woman's Market Advertising Guide

Advertising- How to Create Great Small Business Advertising


Call Centers- Telephone Order Taking Services


Catalogs- Catalog and E-commerce Benchmarks

Catalogs- Directory of Mail Order Catalogs

Catalogs- Directory of Business to Business Catalogs


Classified Advertising- How to Market using Classified Ads


Direct Mail- Copywriters and Creative Services Guide

Direct Mail- Directory of Major Direct Mailers

Direct Mail- Inside Direct Mail Newsletter


Direct Marketing- Direct Marketing Seminars and Events

Direct Marketing- Direct Marketing Statistics

Direct Marketing- Direct Marketing Response Rates


Fulfillment- Warehouse and Order Fulfillment Centers


Mailing Lists- Direct Mail and E-mail Lists


Product Marketing- Promote your Product to Catalog and Direct Marketing Companies.

Product Marketing- Joe Cossman's Course for Marketing a Product

Product Marketing- How to Market a Product for Under $500


Wholesale and Drop Shipping- Professional Wholesale Resource Guide


Direct Marketing Bookstore

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