Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association


Get competitive intelligence using a new automated website monitoring service.

Marketers who have struggled to manually keep track of their competitors' online activities
can now be automatically notified of every website change, simply by opening their email --
thanks to SiteInformant. SiteInformant is the first offering developed by Informant, Ltd., a
newly formed division of imc2.

SiteInformant is an automated website monitoring service that has changed the way
marketers track their competitors' online activities. With SiteInformant, marketers no longer
have to spend time searching through their competitors' websites looking for changes. The
system scans entire websites or specific pages within a website every day, capturing each
new change.

Marketers can easily keep tabs on their competitors' brand and positioning changes, new
product offers and promotions, pricing strategies, product portfolio and corporate news --
all without a single visit to a competitor's site.

SiteInformant's proprietary technology seeks out and highlights changes in copy and images,
and shows when pages or files are added or removed from a monitored website. When
changes are discovered, subscribers automatically receive an email notification containing
easy-access hyperlinks to the specific change reports. The Web-based, password-protected
report archive captures a snapshot history of the changed pages, noting what the original page
looked like and what the specific changes were.

"We created SiteInformant in response to our clients' need for an easy, automated way to keep
track of what their competition is doing online," stated Doug Levy, president and founder of imc2,
parent company of Informant, Ltd. "Manually tracking competitors' websites is tedious, time
consuming and potentially inaccurate, not to mention the fact that important changes might be
missed. Not many people have time to track every page of every site every day. SiteInformant
does that for our clients. Automatically."

SiteInformant is available as a subscription service for clients. It is also being licensed to
competitive intelligence providers and marketing agencies to complement their service offerings
to their clients.

To learn more about SiteInformant, please visit

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