Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association


Small World Kids Announces Toy Distribution Division; SW Express Gives
Toy Manufacturers Access to 3,000 Retail Outlets

Developmental toy company Small World Toys, a wholly owned subsidiary
of Small World Kids (OTCBB:SWKD), and a leading developer, manufacturer
 and distributor of specialty children's products, today announces SW Express(TM),
a toy distribution and sales division that gives toy manufacturers access to over
3,000 retail outlets across the country, including specialty toy retailers, national
chains, education, catalog, online and International toy retailers.

With over 40 years of experience in the specialty toy retailer channel, SW
Express represents the largest network of specialty toy retailers in the industry.
Toy companies such as Tolo(R), Little Tikes(R), BAO and Baby Culture, are
among the portfolio companies to rely on SW Express for their US-based
specialty sales and distribution.

"In addition to our own line of developmental toys, offering outside toy
companies access to our strong sales and distribution network creates a
mutually beneficial relationship," said Debra Fine, CEO of Small World Kids.
"As the specialty toy channel continues to be the largest sector of growth
within the toy industry, we are uniquely positioned to help other companies
bring their products to market efficiently."

"We rely on SW Express for all of our US distribution needs," said Steve
Reardon, Managing Director, Tolo Toys. "As the largest distributor to the
specialty toy channel and its access to education and catalog sales, SW
Express gives us immediate market penetration that requires minimal sales
and marketing management." For more information on SW Express, please
contact Howard Bennett, EVP Sales at 1-800-421-4153.

About Small World Kids

Small World Kids develops, manufactures, markets and distributes high-quality specialty toys and educational products for children. The company is structured in two divisions, Small World Toys (proprietary toy brands) and Small World Express (distribution arm). Its sales categories include infant, pre-school, early learning, imaginative and active play, represented by award-winning brand names Ryan's Room(TM), Gertie Ball,(TM) IQ Baby(TM), and Neurosmith(R). The company also holds rights in the U.S. for specialty channel distribution for many established, high profile brands, such as Little Tikes(R) and Tolo(R). Its products are sold in over 3,000 locations -- including educational channels, retail chains, Internet sites, catalogues and specialty stores. See for more information or call 310- 645-9680.


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