Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association


Where Play Meets Profit; More than 5,000 New Products at American International TOY FAIR

American International Toy Fair 2005

Where play meets profit...

-- Discover the latest toy trends and innovations for infants, pre-schoolers, young children,
tweens, teens and adults (grown-up kids who still like to "play").

-- Got game? Visit "Game Zone" -- TOY FAIR'S fastest growing section -- for a vast selection
of game genres and media formats, including traditional board games, puzzles, card games
and related products...all the traditional favorites and more!

-- New! TIA's sold out, 62 exhibitor section, "Reading, Writing and Rhythm," featuring Random
House, Scholastic, Harper Collins and more, is the literary source at TOY FAIR for children's
books, musical instruments and recordings. Audio listening stations will showcase musical
selections from featured exhibitors.

-- New! Sweet Spot: Check out TOY FAIR'S special candy-themed exhibit area, featuring novelty
candy and confectionary products.

-- Visit "HobbyTech" for model and do-it-yourself hobby products, die cast and radio-controlled
vehicles (very hot!), model trains, trucks, boats, cars, etc.

-- PLUS, PLUS, PLUS...creative crafts, representing the $2.5 billion scrapbooking industry,
collectibles, dolls, interactive entertainment, bikes, trikes, ride-ons, puzzles, plush, classic
games, action figures, sporting equipment, novelties and lots more.

Editor's Note: You are invited to schedule interviews with TIA executives and Toy Trend Expert,
Reyne Rice, in advance of TOY FAIR.

Registration Information: Register online (until February 15th) or in-person at TOY FAIR Press
Centers. Go to, click on the "American International TOY FAIR" box, then
click on "Info for Media Representatives." Media must present valid business ID and a
government-issued photo I.D. (driver's license, passport) to obtain TOY FAIR entry badge.

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