Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association
Advertise on this site using Google
----------------------------------------------------
|
TOP U.S. SEARCH PROVIDERS FOR JUNE 2007
+-------------------------+-----------+--------+----------+ | Provider | Searches | YOY | Share of | | | (000) | Growth | Searches | +-------------------------+-----------+--------+----------+ | Google Search | 3,906,877 | 46.3% | 52.7% | | Yahoo! Search | 1,496,137 | 20.3% | 20.2% | | MSN/Windows Live Search | 985,706 | 77.4% | 13.3% | | AOL Search | 404,036 | 8.8% | 5.5% | | Ask.com Search | 152,268 | 21.2% | 2.1% | | My Web Search Search | 76,827 | N/A | 1.0% | | My Way Search | 35,643 | -70.0% | 0.5% | | BellSouth Search | 30,868 | N/A | 0.4% | | Comcast Search | 30,467 | N/A | 0.4% | | Dogpile.com Search | 30,452 | 22.4% | 0.4% | +-------------------------+-----------+--------+----------+ Source: Nielsen//NetRatings MegaView Search, July 2007
- Web traffic to the Google parent company grew 20 percent year over year, from a three-month average monthly unique audience of 95.9 million in Q2 2006 to 115.2 million in Q2 2007.
- In online advertising, the number of sponsored link impressions on the Google platform increased 148 percent year-over-year in Q2 2007, from 110.2 billion to 272.7 billion, according to AdRelevance.
- The sponsored search click-through rate for Google Search was 5.9 percent in April 2007, according to MegaView Custom Analysis.
Google's Web Brands ranked by Year-Over-Year Growth (3 Month Average Monthly Unique Audience, U.S., Home and Work) +----------------+-----------+----------+---------------------+ | Google Brands | Q2 2006 | Q2 2007 | Q2-Q2 Percent | | | UA (000) | UA (000) | Growth | +----------------+-----------+----------+---------------------+ | Picasa | 931 | 3,429 | 268% | | YouTube | 17,400 | 48,655 | 180% | | Blogger | 19,793 | 27,317 | 38% | | Google | 94,083 | 109,830 | 17% | +----------------+-----------+----------+---------------------+ Source: Nielsen//NetRatings, July 2007 *YouTube's traffic first rolled into Google parent company's in December 2006.
Top 5 Sites ranked by Google Sponsored Link Impressions for Q2 2007 (U.S.) +--------------+-------------------+-------------------+----------+ | Site | Q2 2006 Sponsored | Q2 2007 Sponsored | Percent | | | Link Impressions | Link Impressions | Growth | | | (000) | (000) | | +--------------+-------------------+-------------------+----------+ | MySpace | 3,304,457 | 142,132,876 | 4201% | | Google | 44,818,253 | 34,830,016 | -22% | | AOL.com | 8,327,507 | 10,903,509 | 31% | | MapQuest.com | 3,367,935 | 9,751,184 | 190% | | NeoPets | N/A | 5,799,114 | N/A | +--------------+-------------------+-------------------+----------+ Source: Nielsen//NetRatings AdRelevance, July 2007
MICROSOFT
- Web traffic to the Microsoft parent company increased three percent year over year, from a three-month average monthly unique audience of 113.9 million unique visitors in Q2 2006 to 117.8 million unique visitors in Q2 2007. Total minutes also increased three percent year over year, from 41.7 billion in Q2 2006 to 42.8 billion in Q2 2007.
- Estimated revenue from image-based ads on Fox Sports on MSN increased 82 percent from Q2 2006 to Q2 2007, according to AdRelevance. MSNBC's estimated advertising revenue grew 75 percent year over year.
- The sponsored search click-through rate for MSN Search was 2.0 percent in April 2007, according to MegaView Custom Analysis.
Microsoft's Top 5 Fastest Growing Channels (3 Month Average Monthly Unique Audience, U.S., Home and Work) +------------------------+----------+----------+-----------------+ | Channel | Q2 2006 | Q2 2007 | Q2-Q2 Percent | | | UA (000) | UA (000) | Growth | +------------------------+----------+----------+-----------------+ | MSN Tech & Gadgets | 1,404 | 2,891 | 106% | | MSN TV | 5,772 | 9,097 | 58% | | XBOX | 1,061 | 1,603 | 51% | | Microsoft Game Studios | 536 | 780 | 45% | | MSN Entertainment | 1,532 | 2,138 | 40% | +------------------------+----------+----------+-----------------+ Source: Nielsen//NetRatings, July 2007 |
----------------------------------------------------
Useful Direct Marketing and Mail Order Links.
Advertising- Bridal Market Advertising Guide
Advertising- Christian Market Advertising Guide
Advertising- Hispanic/Latino Market Advertising Guide
Advertising- Hispanic/Latino Market Advertising Guide- Master Series
Advertising- Home Furnishing and Decor Advertising Guide
Advertising- Home Gardening Advertising Guide
Advertising- Parenting Market Advertising Guide
Advertising-Pet Market Advertising Guide
Advertising- Woman's Market Advertising Guide
Advertising- How to Create Great Small Business Advertising
Advertising- Breakthrough Advertising by Eugene M. Schwartz
Call
Centers- Telephone Order Taking Services
Catalogs- Catalog and E-commerce Benchmarks
Catalogs- Directory of Mail Order Catalogs
Catalogs- Top 150 Catalogs in the United States
Classified Advertising- How to Market using Classified Ads
Direct Mail-
Copywriters and Creative Services Guide
Direct Mail- Directory of Major Direct Mailers
Direct Mail- Inside Direct Mail Newsletter
Direct Mail- Secrets of Successful Direct Mail by Dick Benson
Direct
Marketing- Direct Marketing Seminars and Events
Direct Marketing- Direct Marketing Statistics
Direct Marketing- Direct Marketing Response Rates
Direct Marketing- Direct Marketing Toolkit
Direct Marketing- Industry Contact Directory
Fulfillment- Warehouse and Order Fulfillment Centers
Mailing Lists- Direct Mail and E-mail
Lists
New Products for Direct
Marketers to Sell
Product Marketing-
Promote your Product to Catalog and Direct Marketing Companies.
Product Marketing- Joe Cossman's Course for Marketing a Product
Product Marketing- How to Market a Product for Under $500
Start a
Home Based Mail Order
Business- Direct Marketing Toolkit
Wholesale and Drop
Shipping- Professional Wholesale Resource Guide
Direct Marketing and Mail Order Bookstore