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Small Businesses are Losing Customers and Profits for Lack
of Direct Marketing
LOS ANGELES, - When it costs 10 times more to get a new customer than to keep the one you already have, why aren't small businesses marketing to their existing customers? Tazlow, Inc., an innovative new email marketing service, believes it has the answer.
"A small business owner's expertise is his business, not marketing," explains Mirinda Lowe, CEO of Tazlow.com. "So marketing to his existing customers is difficult, time consuming, and generally expensive, and he doesn't do it. As a result, he ends up losing customers and profits."
Ms. Lowe started Tazlow Email Marketing to remove these obstacles. Her goal was to create an inexpensive email marketing service that did most of the work for a small business, while providing them with valuable marketing opportunities every day.
To achieve that goal, Tazlow.com has put a new spin on small business email marketing. "We wanted to create a truly unique email marketing service that would empower small businesses to market in an entirely new way," said Lowe.
Tazlow.com goes beyond traditional email newsletters and campaigns and enables small businesses to market one-on-one. This allows small businesses to send appointment reminders, new customer welcomes, happy birthday wishes, birthday reminders, and it's been a while emails to individual customers at the right time.
Advertisements and coupons can also be included in any of these emails, creating valuable marketing opportunities every day. "Advertising to individual customers is very powerful, and the best part is a small business doesn't have to track any of these events, we track them and send the emails automatically," said Lowe.
Tazlow also enables busy small business owners to create emails quickly. "If it takes a long time to write and design an email, client's send fewer emails and have fewer marketing opportunities," said Lowe. To overcome this, most Tazlow emails come pre-written, so clients simply activate them and start sending. To customize emails, clients can choose from many wording choices or write their own email. Once the email is written, Tazlow automatically creates a beautiful, html email using the client's chosen style template.
Tazlow's coupon creator is another unique feature. "Coupons are a powerful marketing tool, and we wanted to enable our clients to easily include one in any email," said Lowe. With Tazlow's coupon creator, clients
simply fill in a few quick fields and an actual coupon is created and included in their email.
Tazlow.com also provides personalized coaching and service, to help their small business clients achieve maximum success. For more information or to try Tazlow free, visit http://www.tazlow.com or contact Mirinda Lowe at firstname.lastname@example.org . Or call (818) 574-8938.
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