Direct Marketing, Mail Order, and E-commerce News from the National Mail Order Association


Quick Stats for intimate apparel marketers!

Who sells the most Intimate apparel in the USA?

Wal-Mart & Victoria's Secret each with a 15% share of the market.
Followed by J.C. Penney with 6%, Target & Kmart each with 5%.
Lane Bryant, Sears Roebuck & Co. and Kohl's each with 3% and Macy's and
Marshalls with 2% each.
The dollar share of private label bras accounted for 32% of total bra sales
in 2001 compared with 30% in 1999.
Private label panties accounted for 33% up 1% from 1999.
Private label sleepwear declined to 36% from 52% in 1999
Thongs now represent 25% of underwear

Discount stores now command 30.2 percent of the bra dollar business, up
from 28 percent in 1996. Dollar sales of bras sold in discount stores have
expanded from just over $1 billion in 1996 to almost $1.3 billion in 1998.
The total bra market is up from $3.6 billion in 1996 to $4.2 billion in
1998, according to the NPD Group.


Useful Direct Marketing and Mail Order Links.

Advertising- Bridal Market Advertising Guide

Advertising- Christian Market Advertising Guide

Advertising- Hispanic/Latino Market Advertising Guide

Advertising- Home Furnishing and Decor Advertising Guide

Advertising- Home Gardening Advertising Guide

Advertising- Parenting Market Advertising Guide

Advertising-Pet Market Advertising Guide

Advertising- Woman's Market Advertising Guide

Advertising- How to Create Great Small Business Advertising


Call Centers- Telephone Order Taking Services


Catalogs- Catalog and E-commerce Benchmarks

Catalogs- Directory of Mail Order Catalogs

Catalogs- Directory of Business to Business Catalogs


Classified Advertising- How to Market using Classified Ads


Direct Mail- Copywriters and Creative Services Guide

Direct Mail- Directory of Major Direct Mailers

Direct Mail- Inside Direct Mail Newsletter


Direct Marketing- Direct Marketing Seminars and Events

Direct Marketing- Direct Marketing Statistics

Direct Marketing- Direct Marketing Response Rates


Fulfillment- Warehouse and Order Fulfillment Centers


Mailing Lists- Direct Mail and E-mail Lists


Product Marketing- Promote your Product to Catalog and Direct Marketing Companies.

Product Marketing- Joe Cossman's Course for Marketing a Product

Product Marketing- How to Market a Product for Under $500


Wholesale and Drop Shipping- Professional Wholesale Resource Guide


Direct Marketing Bookstore

National Mail Order Association Home